Online consumer research is crucial for your business as it provides opportunities to get closer to your target consumers’ point of purchase. It enables you to dig deeper and extract more valuable information. Market research also helps in improving, evolving and crafting products and services desired by the customers. There are a number of tools that help you conduct a thorough research and gather valuable insights. Have a look at the best ones:
Think with Google:
Think with Google is an amazing tool that enables you to search reports by either industry or platform, providing you a greater control over the data you are researching. Its Creative Sandbox feature showcases innovative ideas used by different companies in order to target and advertise to a number of customers.
Spezify:
For the business’s today, social media is the most important part of their market research. Research for these businesses is centered around the consumers’ behavior and interaction upon social platforms. Spezify is one such tool that enables you to search terms relevant to your market and then filter through the trending results by a particular social media platform.
Alexa:
Alexa is a market research tool that lets you know how strong your web presence is. Using this tool you can research aspects such as audience demographics, web-traffic analysis, and related sites. In other words, you can use this tool to either research the position of your own web presence, or that of your competitors. It lets you know your strengths and weaknesses. It further helps you set targets and goals so as outrank your competitors in the desired aspects.
Soovle:
This is more like a search tool that works by pulling together the suggestions from up to 15 search engines once you type the required keywords into the search box. Unlike other search tools, it can be customized as it allows you to select which search engines are used. As a matter of fact, fresh content provides Google with plenty of reasons to re-visit your website regularly. That’s what exactly Soovle helps you with.