What’s the need to collect customer data? How would these piles of information help you?
The answer is- ‘Customer data is no less than a gold mine.’ Whether you collect this valuable customer data through forms or social media pages or a live chat service, either way, it serves as a powerful resource to enhance your customer service.
What makes us say that? Read on to know.
Enables personalization:
Collecting customer data is like knowing your customers in a much better way. You can leverage this knowledge to personalize each and every customer experience by merging someone’s name and/or company into an email message. Addressing the customers personally not only makes them feel valued but also enhances the level of customer satisfaction.
Helps target high potential products:
A business can locate similar businesses in its database by creating profiles based on the best client data in its database. This would further facilitate the lead scoring process and hence, help prioritize the top leads so as to use its resources in an efficacious manner.
Helps track customer interactions:
Valuable customer data tell where exactly the customers are engaging with your brand. You can track these interactions across channels so as to create a complete picture of your target audience. This further helps create highly focused segments and eventually build more targeted campaigns and offer customized offers to all their customers.
Provides valuable product feedback:
Feedback forms, live chat window, social media and other channels can be used to gather customer data. Analytics can then be applied to this data so as to identify specific products that each customer is likely to want. It can further let you know the price they are willing to pay.
Helps improve products and services:
Customer feedback collected through different channels helps identify customer pain points. You can actually know what all your customers love about your products and what they feel needs improvement. The customer data collected through interactions using various channels can help make improvements in your products and services.
Do you still think customer data is not that important?