It’s a no-brainer that the customers today, prefer mobile apps instead of the mobile browsers. So, it’s imperative that every business that heeds to the customers’ mobile requirements is a successful one today.
The reason?
Well, that’s because:
Apps provide a better UX:
According to Adobe, 67% of online shoppers, who use their mobile devices for making purchases, prefer applications offered by their favorite brands. The reason being, apps provide a better user experience leading to an improved usability that keeps the users glued to the app. This further strengthens the connection between online stores and customers.
Apps can make use of the mobile phone features:
As a matter of fact, every business around the globe can benefit a lot more if they offer a mobile app to their customers. That’s because of the built-in features of mobile devices like camera, GPS tracker, microphone and more that enable the e-commerce apps for keeping a record of just about everything that a customer does.
Push notifications are an additional advantage for a business:
Push notifications that may be considered as one of the cheapest promotional channels are yet another benefit provided by the e-commerce mobile apps as they eliminate the need for databases containing various phone numbers. Most of these apps regularly send push notifications to smartphone users. These push notifications are simply more effective than SMS and email.
Mobile apps are faster than the e-commerce website:
The mobile e-commerce apps are faster than the websites as they retrieve data at a much faster rate. That’s because applications store their data partially on a mobile device. It’s true that an app connects to the server just like a website does. However, ten times fewer data is transmitted between a server and a mobile application than between a server and browser. Hence eliminating any chances of visitors bouncing off.
With all that said, do you still wish to stick to the old and traditional method of fishing new customers using just a website?