Ever considered adding live chat support on your landing pages?
Let’s first get a clear idea of the landing pages.
Landing pages, according to the digital marketers, are crucial for inbound marketing. These pages are where a business wants its target audience to land, irrespective of how they find them.
Next, a majority of these visitors are required to fill the specially designed lead generation forms and eventually convert as more conversions mean more revenue.
And the best way to do that?
Any guesses?
Well, it’s as simple as offering a live chat assistance on your landing pages! Read on to know how a live chat support on landing pages can be beneficial to your business:
It provides more lead capturing opportunities:
You must have often heard:
The first impression is the last impression!
In this case, the first impression is not only pivotal, it is more like a deciding factor for the customers as they evaluate your brand and offer within seconds when on a landing page. So, it’s imperative that a real-time live chat support at this location assures the customers of an all-time assistance. This can make a hell of a difference and increase the probability of conversion.
Prevents the visitors from bouncing off:
When you offer a live chat assistance on your landing pages, you make way for customer-business interactions. These interactions not only help build some sort of a relationship between the two, they can effectively prevent the visitors from bouncing off.
As a matter of fact, if the landing pages fail to provide what the visitors are actually looking for, these instant personal interactions using live chat can be important in encouraging them to take the next steps.
Helps instill trust and facilitates form completion:
According to an eMarketer report:
“Fully 63% of respondents who chatted said they were more likely to return to the site, and 62% reported being more likely to purchase from the site again.”
The reason?
A live chat support helps the visitors to reach you with questions and get them answered through a real conversation via chat. A human-like assistance by an efficiently trained live chat agent provides an instant query resolution. Moreover, it instills trust in the visitors. This ultimately boosts the probability of visitors sharing the required personal details hence completing the form even if it has highly intrusive form fields.
Drives up conversions:
These text-based interactions, right on the landing pages, helps the live chat agents to gather quality leads. They further help dig deeper into visitors’ requirements. Based on these insights, the chat support agents can then present the most relevant information, and assist the visitors while they make their buying decision.
The kind of personalization and convenience that a visitor receives through a live chat support eventually drives up the conversions.
Now that you know all that a live chat window on your landing pages can do, when do you plan to put it up there?