Customer segmentation basically refers to the process of dividing customers into groups based on common characteristics so companies can market to each group in an efficacious manner.
Why do businesses need it?
Well, according to a research, segmented marketing campaigns have been shown to generate an average a 760% increase in revenue. So, it’s imperative that the businesses leverage customer segmentation tools to precisely reach a consumer with specific needs and wants, using segmentation.
Highly effective segmentation tools provide a number of benefits to a business. From an appropriate utilization of a business’s corporate resources to making better strategic marketing decisions to earning higher profits, they can work wonders. However, the businesses first need to identify the best tools to be used and that’s what we are here to help with. Here are the best ones to pick from:
Google analytics:
Google Analytics provides a wide variety of tools for web analysis. The customer segmentation tool by Google provides key insights that help drive the evolution of your product on your mobile app and desktop. It lets you gather data that you need to make better marketing and business decisions. This further enables you to improve performance across your sites, apps, and other marketing channels.
Kissmetrics:
This customer segmentation tool helps identify areas of improvement in your marketing strategy and increase conversion rates at every step. Using Kissmetrics, you can build segments based on any behavior or attribute for your emails, retargeting campaigns, or customer outreach and then tailor your products and services accordingly. This helps boost the customer satisfaction rates and also provides monetary benefits to your business.
Yandex:
Yandex is yet another customer segmentation tool that provides all the features offered by Google analytics. It also includes heat maps as an added feature. Yandex is useful for evaluating site traffic and analyzing user behavior. It allows you to view statistics on part of sessions that interest you. You can also analyze changes in the activity level of different audience segments using this amazing tool.
Piwik:
This customer segmentation tool tracks visitors to your website and displays reports describing who they are and how they behave. The reports gathered using this tool help have a better understanding of your audience. Using Piwik, you can generate reports for everyone who visits from a country and see how they use your website. You can also generate reports for everyone outside of that country and see how their behavior differs.
Segment:
Segment enables you to collect your customer data in one place and send it anywhere. You can then power all your apps with the same data. Using this customer segmentation tool, you can even query your data in SQL for the most convenient experience.
Leveraging the power of these highly efficacious tools, every business around the globe can make the most out of its marketing campaigns!