Unhappy customers may directly or indirectly mean high bounce rates, bad company reputation, declined sales, deflated profits and much more. Even if you do your best to gain customer satisfaction, there are certain pitfalls that might lead to customer dissatisfaction. So, it is necessary to be aware of how your customer service efforts are performing. Let’s have a look at the most common reasons that you do not realize can make your customers unhappy.
It’s not the quality of your products that matter the most to your customers. It’s not even the variety that is the first thing that impresses your customers. Wondering what can it actually be? Well, it’s the type of service that you provide to your customers. It’s the experience that they have with your business or company that decides whether they’ll return or abandon your site forever. So, wisdom lies in working towards increasing customer satisfaction way before anything else. You can employ a number of strategies for this or you may make a smarter move and use the following tools so as to boost customer satisfaction levels.
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NPS or Net Promoter Score is a relationship survey that enables you to understand whether your customers would recommend you to others. It is of high significance for your business as it lets you know where actually you stand when it comes to your business’s success. NPS score actually lets you measure customer satisfaction, customer loyalty and a lot more. Therefore, working towards its improvement can actually help your business stand out from the crowd.
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It is a known fact that influencer marketing is mainly focused on key individuals rather than the target audience or potential customers. It is all about identifying the individuals that have influence over potential buyers and orienting marketing activities around these individuals. In other words, this type of marketing is like personifying your brand where the influencers have a personal relationship with their audience. Leveraging this form of marketing for your brand can benefit your business in a number of ways:
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What is the main objective of creating a brand and carrying out related campaigns? The answer is simple: to enable your target audience to recognize and remember your products easily, build trust, strengthen customer relationships and eventually boost up the sales like never before. When it comes to brand promotional campaigns and the promoting media, you need to be wise enough to know what works the best. Here’s a list of the best ways can help gain brand awareness to a larger extent:
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When it comes to small businesses, SMS marketing is the most cost-effective way to increase sales especially in a marketing environment dominated by big business. This is because of its immediacy as it is a form of direct marketing. It works wonder for your business, from retaining the present customers to acquiring new ones, it has the potential to do it all. Read on to know what all it can do for your business.
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For the businesses looking to expand to mobile, SMS marketing can prove to be the most effective medium. This is an underrated marketing medium yet a powerful one. It is quick, easy and cost-effective. Also, with a major part of the population using mobile today, businesses should consider investing in this form of marketing so as to make the most of their marketing efforts. Here are the best tricks to enhance your SMS marketing campaign:
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Social media has the power to drive the most relevant kind of traffic to your website. It can further help discover qualified leads and hence accomplish effective lead generation. Here are the top five tricks of doing this:
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Augmented reality refers to the integration of digital information with the user’s environment in real time. This technology uses the existing environment and overlays new information on top of it. Businesses, irrespective of their size can leverage AR to provide exceptional customer experience and differentiate themselves from their competitors. Have a look at the various benefits of AR:
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A user persona refers to a representation of the goals and behavior of a hypothesized group of users. Personas are mostly synthesized from data gathered from interviews with users captured in 1–2-page descriptions. These pages include behavior patterns, skills, attitudes etc. along with a few fictional personal details so as to make the persona a realistic character. You can use personas to ensure that your messages are targeted so that the right audience engages with your company so as to make a purchasing decision. Personas can provide a number of benefits to the businesses that make use of them. They can help a business in a number of ways:
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Live chat has emerged as one of the most powerful tools for providing an exceptional customer service. However, just putting up a live chat feature on your website is not enough, you need to do much more than this. Here’s how you can make it far more effective and add to its power so as to make your customers happy like never before.
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In order to provide an exceptional customer support to your customers today, just providing an easy way to reach out to you is not enough. Your business requires something more efficient than emails, contact forms, and phone calls. This is because people are addicted to the high-speed technology today and long for an instant problem resolution. Since all of these customer support approaches are quite slow and require customers to wait, so, you need to look for alternatives. Live chat, ticket support, FAQ etc are some of the alternatives that when integrated into WordPress can improve the customer service. Here’s a list of the best WordPress plugins to improve your customer service quality:
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Is your business new to the market? Are you looking for ways to gain exposure and be known? Well, then you have landed at the correct place. We are here to tell you about the most efficacious growth hacking tools that can help grow your business effectively:
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It hardly matters which industry you are in, you do have some sort of customer service support. You may be using the conventional customer support channels like an email address or telephone support to help your customers. Continue reading “Here’s why you should opt for a live chat service for your business”
Cross-selling is one of the most efficacious methods of boosting the profits of a business. It is a powerful tool for expanding the reach of your business, acquiring new customers and enhancing customer lifetime value by encouraging them to buy something that adds to the value of their chosen product. When done right, cross-selling can benefit a business like never before. Here are the best practices to make the most out of cross-selling:
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Businesses today not only aim at providing an exceptional customer support but also measure the impact of their service on customers. But monitoring a number of metrics may do no good to them. They instead need to focus on few critical metrics so as to enhance the quality of their customer support further.
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Customer feedback is the best way of knowing the effectiveness level of all the efforts that a business puts into satisfying its customers. Whether it’s about the quality of a company’s product or their experience with it (company), customer feedback helps gain insights about all of these. All that a business needs to know are the hacks that can help gain more feedback. Here is a list of the best ones:
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The trends in customer service are updated every now and then. And the businesses try and keep up with every new advancement in customer support so as to keep their customers happy. Customer service has undoubtedly become complex due to the ever-increasing expectations of the customers worldwide. There’s no such technology to notify one about the latest trends in customer support. In order to keep up with the pace, businesses need to study the patterns in consumer behavior thoroughly. Based on such patterns, we have accumulated a list of five latest trends in customer service:
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These days businesses do not prefer cold calling much as there are a number of better options available for connecting with prospects. Lead generation is one of them. In the simplest form, lead generation refers to the act of gathering valuable personal information from a prospect in exchange for content that they find useful e.g eBook, webinar etc. So, basically, it is an effort of assuring the success of a marketing campaign by targeting only the qualified or interested audience. There are a lot of lead generation software available for this purpose. Have a look at the best ones:
Busy life or shortage of time or just a slothful mood, there are countless reasons for people avoiding purchasing offline these days. With just about everything being available online and a few clicks away, customers today, prefer online shopping. E-commerce has gained immense popularity over a matter of just a few years. For the businesses who have not yet planned on putting up their e-commerce sites, here’s a list of the most convincing reasons why they should go for the same:
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