Customers are crucial for the existence of a business but it’s never that easy to acquire them! The very first step that needs to be accomplished to build a customer base is lead generation. A growing influx of leads is what keeps a business going in the first place and the best way to achieve that is live chat. Read on to know how.
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Customers are the main motivation behind every advancement that a business makes. That’s because a business cannot exist without customers. It’s imperative that businesses make every possible attempt to woo them! Of all the strategies used to dazzle the potential as well as existing customers, offering a live chat service is a prominent one. A lot is said and heard about live chat and its benefits for a business but ever wondered how customers actually feel about it?
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Remember those days when texts and chats used to be about plain text and punctuation? We’ve all been misunderstood by text at some point or the other due to the lack of expressions, isn’t it? Such words that could be polite when used in a face-to-face communication, used to seem boring in a simple plain text. Anyways, times changed, texting saw numerous changes and in came those cute, vivacious and expressive yellow emojis that bridged the gap between texting and in person communication! Do you know these emojis have an important part to play in live chat support as well?
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Creating a mobile app for your business is one thing and engaging customers through it is a completely different thing. Just an interesting idea will not help your app break through the noise of the app stores. According to a research, most smartphone users have 40+ apps on their phones and it’s quite easy for your app to get vanished in a highly competitive marketplace. It takes a handful of strategies to make your app succeed in customer engagement.
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What do you expect to happen when you enter a showroom? Wouldn’t you want someone to be there to welcome you and greet you in the best possible manner? Well, that’s exactly what the website visitor’s want when they opt for live chat assistance.
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Do you know, what’s the best thing that you can do for your customers today? Well, it’s obviously not the cost-effective, user-friendly communication method like email and phone support. Nor is it just a live chat window pinned to your website. It’s a 24/7 live chat support!
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A couple of cliches have been ruling the customer service domain for quite a long time now. One that’s said and heard most often is- The customer is always right. With a majority of the businesses moving towards customer centricity, going above and beyond to exceed customer expectations is quite obvious. However, taking all this to an extent where the business’s growth is at stake is not at all advisable. So, the mindsets of the business owners need to rise above all these cliches or else the business is bound to face the obvious consequences. Here’s all that can go wrong when following the norm that a customer is always right:
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Live chat is undoubtedly an untapped potential for the businesses around the globe. Of the many benefits that it provides, boosted agent efficiency is a considerable one which is possible due to multitasking. However, multitasking may often put the agents under pressure and then it becomes more of a headache! It then requires employing a few clever strategies to combat such situations. Read on to discover the most effective ones:
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Being a part of a lucrative market is beneficial as well as tricky at the same time. It’s often seen that people dealing with similar kind of work tend to follow some practices blindly. Also, these practices are not always the best ones but mere myths that need to be busted. Customer service is no different. The key to a better customer experience is identifying these myths and not falling a prey to their consequences at any cost. There are a lot of myths related to this field, that are blindly believed by the people dealing with it. Let’s have a look at some of these myths that have prevailed in customer service for quite a long time now:
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Businesses won’t exist without customers. Customers are undoubtedly the backbone of any business and that’s exactly what the majority of business owners believe in today! As a matter of fact, when customer relationships are valued more than the sales and profits, loyalty and retention are sure to be driven in automatically. Here are a few tips for improving customer service:
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With the entire world turning tech-savvy, websites have become the very first point of contact between the customers and the businesses. As they always say: First impression is the last impression! Hospitality is solely about an exceptional customer service. So, it’s imperative that these websites offer a live chat support. Live chat for hospitality websites is something that’s needed to accomplish the booking targets and boost website conversions. Read on to know the various advantages it provides:
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Social media listening is the process of keeping an eye on what’s being said about a brand/business/company on social media platforms. With the customers being more empowered than ever today, word of mouth is the most influential form of marketing. So, monitoring what kind of perspective the customers’ have regarding a brand is very important to thrive in today’s competitive market. Read on to know the significance of social media listening:
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With the increasing awareness of customers these days, most of the businesses are determined to provide a customer-centric service. Customers today are smarter than ever and very well know how to get things done. So, the success of any business today, irrespective of its size, mainly lies on the type of customer service it provides. Keeping up with the latest industrial and customer service trends is the need of the hour. Have a look at the latest ones:
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CRO or conversion rate optimization refers to a structured and systematic approach to enhance the performance of your website. The process is all about leveraging the website traffic to benefit your business. It may include anything from changing the color of a CTA button to personalization. The main aim of the process is to boost the conversion rates exponentially. Here are the best practices to boost your website’s CRO.
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The most powerful tool that a business can possess today in this highly competitive world is ‘WOM’. However, a lot of effort goes into gaining loyal customers who would be a source of WOM marketing. Once a business gains a loyal customer base, customer testimonials and feedback can then be collected and used in the most appropriate way, so as to make the most out of them. Here are the best ways of doing so:
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Customers today, have grown smarter than ever. That’s the reason why businesses strive to go beyond their limits to keep the customers happy. Sky high customer expectations and a competitive market make it really important for the businesses to take steps to stand out from the crowd and there are a number of ways for doing so. Building business’s credibility is one of the best ways of all. Let’s see how credibility can be effectively boosted:
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For the businesses all over the world, there’s a pattern that depicts the highest and the lowest profits. Wisdom lies in figuring out how your business changes with each season. This is mandatory and can be applied to the existing marketing strategy so as to grow the whole year round. Deploying clever tactics to be in business even when your seasonal business is supposed to hibernate can help with the same. Here’s how it can be done.
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The term ‘upselling’ refers to a sales technique where a customer is made to spend more by buying an upgraded version of what’s being purchased. It may also mean exposing the customer to other unexplored options. Either way, it’s about convincing a customer to spend more.
However, it’s very important to know the right way and time to upsell. That’s because you may seem pushy if it’s not done in a proper manner. The best way to do it is using a live chat service. Here’s how you can do it:
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It has always been said that customer retention is more beneficial than customer acquisition. But that’s the case with the businesses who have already acquired a considerable amount of customers. What about the startups? Well, they obviously need to invest in customer acquisition. However, just doing it blindly won’t help. Smart work can prove to be fruitful in this case. Wondering what smart work means here? Read on:
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For the businesses to thrive in today’s competitive world, personalization is the best tool available. Since numerous businesses are a part of the same lucrative market, the customers have a lot of choices. In case they do not get the desired service from a business they simply switch it. Also, where all of the competitors claim their products to be the best, it’s just the customer service that can differentiate them from each other. That’s where personalization plays its part. Here’s how personalization can be effectively inculcated into customer service so as to provide personalized customer service:
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