Businesses that are aware of the power of customer retention, leverage it and make efforts to keep their customers satisfied. As a matter of fact, word of mouth is the strongest marketing tool these days and the main source of WOM marketing are your present customers. When your customers are satisfied with your services, they tend to promote it and drive in new customers, hence, lowering or exempting the cost of customer acquisition. So, that is why businesses should consider making efforts towards customer retention. Here are the best customer retention strategies to help with the same.

Continue reading “Customer retention: Proven strategies to grow a loyal customer base”