Call blending refers to the capability to make outbound calls while also being able to receive inbound calls, all in one easy technologically created the system. It helps in the equal distribution of calls among the workstations in a call center. This means that all the agents have the same workload which further leads to increased customer satisfaction. These days, call blending is being used by a number of call centers to maximize the productivity of agents without overworking them. This process is entirely automatic as an agent finishes with an outbound call and becomes free, a tone will emit from his or her headset signaling that the line is connected to another caller.

There are a number of benefits of using call blending:

1. It increases customer satisfaction:

When you allow your agents to take both inbound and outbound calls at the same time, a number of incoming calls lowers down. This causes the workload to be equally distributed such that each agent receives the same number of callers. Since everyone stays busy and productive, the number of net calls accommodated in a day boosts up which further results in a higher satisfaction level from your customers.

2. It helps cut down on expenses:

Call blending enables your agents to take inbound and outbound calls which cut down your need to hire more employees. Thus, you can save on your payroll. With proper training, each agent can take on the responsibility of handling both inbound and outbound calls. Also, they can carry out the task without sacrificing the quality of customer service calls.

3. It helps accommodate customers’ needs efficiently:

With call blending each agent is provided with all the necessary information through utilizing a feature called screen pop. This enables all your representatives to respond more intelligently to their calls. Thus, with sufficient information on hand, an agent is able to accommodate a customer’s needs effectively.