Market research is an important component of business strategy and refers to any organized effort to gather information about target markets or customers. It provides important information that enables you to identify and analyze the market need, market size, and competition. Here are some of the tips to make the most out of your next market research:
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A support ticket is commonly used in an organization’s customer support center to create, update, and resolve reported customer issues, or even issues reported by that organization’s other employees. Generally, staff receiving a query from a user would fill out a small card with the user’s details and a brief summary of the request and place it on a list of pending queries for an appropriate person. Support tickets help resolve queries that are impossible to handle in a single attempt. Since it eventually affects customer satisfaction, so, the entire process needs to be speedy. Here are some useful tips that can help speed up the entire process:
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Social media platforms do a lot more than just connecting the people around the globe. Businesses can use social media for a number of purposes like gaining wider exposure, providing customer support and more. Here are some of the best tips that can help you provide exceptional customer service using social media.
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Businesses these days, very well know the power of a strong customer relationship. They are ready to go above and beyond to live up to the customers’ expectations to build an emotional connection with their customers. Connecting with your target audience on an emotional level can actually help you boost the level of customer satisfaction and hence, gain long-term customers. But how do you do that? Read on to know:
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Case studies are the reports about people, groups, or situations that have been studied. These studies basically aim at showing the value of using your products or services. Displaying case studies on your website can provide a number of benefits:
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Live chat etiquettes are an inevitable part of the chat service provided by the websites these days. These are certain guidelines that if followed while providing an online chat support can help enhance the customer service. Let’s have a look at the most important guidelines that need not be missed out.
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Lead generation refers to the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. A business may acquire leads from a number of sources such as through personal referrals, through telephone calls or advertisements and other means. Surprisingly, businesses can even leverage the live chat feature on their website for this purpose. Let’s see how that can be done:
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A single question helps calculate NPS: How likely is it that you would recommend our company/product/service to a friend or colleague?
The score for the answer varies from 0 to 10. People who respond with a score of 9 to 10 are called “Promoters”. Others who respond with a score of 0 to 6 are labeled “Detractors”. Apart from these, the responses of 7 and 8 are labeled “Passives”. Now, every business needs a good amount of promoters so as to inflate their profits. And here’s all that it takes to get a good amount of promoters:
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Employee engagement refers to the property of the relationship between an organization and its employees. Also, an “engaged employee” is the one who is fully absorbed by and enthusiastic about his/her work. He takes positive action to further the organization’s reputation and interests. Employee engagement when implemented appropriately provides a number of benefits to the organization.
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Customer feedback is basically the opinion of the customers regarding your products and services. Since customer satisfaction is the ultimate goal of any business, so, customer opinion is the most important of all and you need to make sure you listen to them at all times. Customer feedback matters a lot as it benefits your business in a number of ways:
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Customer service is an inevitable aspect of a company and it’s success. You may offer the best of goods and services to the customers but that’s not the only thing that matters. Despite the exceptional quality of your goods, customers may still have queries that if go unresolved may lead to customer dissatisfaction.
So, you need to ensure that the customer service you offer to your customers is satisfactory. For this, you further need to make sure that you hire the right candidates to handle your customers. Let’s have a look at the mandatory interview questions you need to ask while hiring customer service reps:
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Power lead generation refers to a bidirectional lead generation strategy. It requires you to work with a combination of inbound and outbound lead generation strategies. The process involves the creation of inbound and outbound leads.
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With the ever-increasing customer expectations, it becomes quite difficult for the small customer support teams to live up to customer’s expectations. With all the customers’ queries and complaints flooding in through different channels, providing timely responses becomes a daunting task. However, even the smaller teams can provide the expected level of service using the following strategies:
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Working at a customer service center is quite a daunting task. You have to deal with a variety of customers and situations may not always be in your favor. The only solution is to handle every situation gracefully. There are certain things that a customer service representative needs to know before everything else. Let’s see what they are:
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Multichannel marketing refers to the process of blending distribution and promotional channels for the purpose of marketing. Distribution channels involved in this type of marketing may range from a retail storefront to a website. An effective multichannel marketing is supported by good supply chain management systems such that the details and prices of goods on offer are consistent across the different channels. It is also supported by detailed analysis of the return on investment from each different channel, measured in terms of customer response and conversion of sales. It benefits a business in a number of ways:
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No business wants to witness customer churn. In other words, every business fears losing its customers but some customers are past saving. These are the ones who’ve made their decision and are about to leave soon. Now all you can do is prevent more of customers from following the suit. How can that be done? Let’s have a look:
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So far we have seen that live chat benefits a business in a number of ways. It can help reduce the bounce rates and site abandonment rate, boost sales and build strong customer relationships. There’s one more benefit of using live chat on your website. Wondering what it is? Well, live chat if used appropriately can increase your business’s conversion rates. Want to know how? Read on.
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As mentioned earlier, brand building refers to the process of generating awareness, establishing and promoting company using strategies and tactics. It is basically the visual voice of your company that differentiates you from your competitors and convinces people as to why they should choose you. You need an efficacious visual representation of your company that is capable of conveying the branding of your company. For this, you need to opt for an exceptional brand building platform. Let’s have a look at the best ones:
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Brand building refers to boosting a brand’s equity directly through advertising campaigns and indirectly through promotions such as event sponsorship. In order to build your brand effectively, you need to employ an exceptional brand building process. Now, what all does an effective brand building process do? Well, It does a lot! For instance, it:
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This is an era of digitization. You can find everything from a newspaper to books to apparels online. There is no need to hop stores to purchase something that you require. You just need to browse and click and that’s it! Though online shoppers experience convenience with the help of online shopping, there are a number of difficulties they have to face:
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