Customer acquisition management: Everything that you need to know!

Customer acquisition

Firstly, what exactly is meant by customer acquisition management?

Well, the term refers to a set of techniques and systems to manage customer prospects and inquiries resulting from a variety of marketing methodologies. Marketing techniques such as customer referrals, customer loyalty programs, and participating in charitable events are quite effective at customer acquisition.

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Live chat metrics: Have you been measuring the wrong ones all this while?

Live chat metrics

So, after going through a number of informative blog posts about the benefits of a live chat support and seeing your competitors moving ahead of you with the help of this amazing tool, you finally put it up on your official website. You’ve now got an exceptional live chat support powered by highly skilled live chat agents to help your customers out.

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Email marketing: Do you think it’s no more beneficial? Think again!

Email marketing

Do you think email marketing is oh so outdated?

Well, if that’s so, it’s all in your mind!

Email marketing is undoubtedly a powerful and highly efficacious medium for growing your business. It is far more beneficial than other, more traditional forms of marketing. Here are the top reasons to convince you to invest your time and resources to develop an email marketing program:

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What makes emotional intelligence so critical for the customer service?

Customer service

Emotional intelligence refers to the capability of individuals to recognize their own, and other people’s emotions so as to discern between different feelings and label them appropriately. It is the ability of individuals to use emotional information to guide thinking and behavior, and to manage and/or adjust emotions to adapt environments or achieve one’s goals. Wondering what it has got to do with customer service? Read on.

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Top factors that may be restricting the sales growth of your business

A drop in sales

Building a scalable, repeatable and predictable business that always has a favorable sales growth pattern is not an easy task.

Almost every business is affected by a number of issues that hinder its growth!

Even if you have a promising solution in a lucrative market and have the resources to boost your sales growth, it can be pretty tough to expand at the level predicted in your business plan or expected by your investors. Here are some critical factors that could be hindering your growth:

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Chatbot traits: All that a bot needs to provide an exceptional support

Chatbot

Artificial intelligence (AI) has taken the entire world by storm. It has entirely transformed the digital era. All the digital channels being used by the various industries are being redefined by the use of AI specifically with the most amazing invention- chatbot.

Today, chatbots are everywhere. They are helping people find nearby restaurants, fix meetings, find things and so on. They are further helping businesses, no matter big or small, to ease up several procedures.

However, for a chatbot to be beneficial for a business, it needs to have a set of certain traits. Read on to know what all a highly efficacious chatbot consists of.

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Here’s why your hotel website should definitely offer a live chat support

Live chat for hotel websites

Live chat software has left no sector untouched! Whether it is the industrial sector or the hospitality sector, this amazing customer support tool sure has a crucial role to play. Let’s talk about live chat support for the hotel websites today.

What’s the first thing you encounter when you enter a hotel?

The reception, right?

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Proactive customer support: Strategies to leverage the amazing approach!

Proactive customer support

What exactly is meant by a proactive customer support?

Let us explain it in the simplest possible way- In a typical situation, customer queries are addressed when they arise. Though an instant query resolution would make them happy this reactive approach may not provide you with the desired customer satisfaction level.

Is there a better option?

Well, the answer is- Yes, there is and we call it- proactive customer support.

This type of support means you solve problems before customers have to call you. With a proactive approach, you can solve customer queries even before they become aware of them. Such a customer support can work wonders for your business, provided, you employ the mentioned strategies:

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Chatbots for banking: The perfect blend for a 100% customer satisfaction!

Chatbots for banking

Businesses today, place so much importance on their customers and why not? After all, it’s because of and for the customers that a business exists. That’s the reason numerous attempts are made to assist the customers whenever they need help. However, just providing a number of different customer service channels to the customers is not enough. Businesses should further adjust the expectations associated with these always-on, instant channels. This can effectively be done using chatbots.

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Want to enhance the customer experience? Here’s your ultimate guide!

Customer experience

A business cannot exist without its customers, and this is why companies are focusing on how to win new customers and perhaps more importantly, retain existing ones. Providing an exceptional customer experience is important to the success of any business. Hence, inculcating such strategies that can help improve the efficacy of customer service can prove to be highly beneficial. Have a look at some of these customer experience strategies and leverage these to gain customer satisfaction and loyalty:

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Ever wondered why customers prefer live chat over any other support?

Live chat

Today, customers are smarter, more impatient and quick enough in making decisions. One such example is their preference of a live chat support over other support channels.

Now, the question is – Why do customers prefer online chat services over email and phone?

Well, in order to find an answer to this question, you’ll have to read on.

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Know why every business should have a workforce management in place

Workforce management for business

Firstly, what exactly does a workforce management mean? Well, the termWorkforce management’ refers to the institutional process which helps maximize performance levels and competency for an organization. For a business, this process consists of all the activities needed to maintain a productive workforce, such as field service management, human resource management, performance and training management, data collection, recruiting, budgeting, forecasting, scheduling, and analytics.

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Is Amazon India taking “exceptional customer support” way too seriously?

Customer support

Amazon India, one of the largest and most popular online retailer in the country, has lately taken its customer support a level further. Just like any other online shopping store, Amazon too aims at setting the bar high in terms of customer satisfaction. In an attempt to do so it has recently been asking its customers to upload their Aadhaar number to its website to track down lost packages.

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