Here’s how chatbots ramp up the effectiveness of your marketing efforts

Chatbots for marketing

Creating chatbots for a business is an insanely growing trend that we’ve seen lately. The hottest trend at the present moment is sure to be in the game for long.

These sophisticated beauties help you automate a lot of your business processes. They further help increase the efficiency of the live chat agents and raise up the level of your customer service. Oh! you’ve probably heard all of that, right?

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Social media listening mistakes that may disappoint your customers

Social media listening

Companies today, are ramping up their customer support through social media listenings. The reason? Well, things become much easy when the businesses know what their customers actually want and the customers finally get what they desire!

However, not all the businesses get it right because they commit certain mistakes while practicing social media listening.

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Social customer support blunders you need to stop making right away!

Social customer support

They say- Be there where your customers are! And ever since the advent of social media, platforms such as Facebook, Pinterest, Twitter, LinkedIn etc. are the best places where the customers love to spend a lot of their time. As a result, the businesses that realize the importance of customer satisfaction, take to social media to extend support to all their customers. But do all of these businesses succeed in providing an exceptional social customer support to their customers? The answer is a big ‘No’!

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Killer tips to quickly grow a qualified email marketing list for your business

Email marketing list

Every business on this planet wishes to generate leads and wants the list to build up over time. What most of them fail to understand is that not every lead is a beneficial one. This results in the businesses using wrong strategies to grow their email marketing list and wasting their time and efforts.

So, what’s the right thing to do?

Read on to know.

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Chatbots and the biggest myths hindering their success

Common myths related to chatbots

The digital technology has grown bigger and bigger over all these years and it still continues doing the same. One of the latest and the hottest trends in this field is that of chatbots and AI.

Almost all of us have come across a number of articles about chatbots and the advancements they have made to the digital technology. We’ve also known about all the buzz these smart creatures have created in the field of customer service. However, certain myths surrounding the bots hold the businesses back from leveraging their power.

Let’s have a look at the most hyped myths related to chatbots:

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Here’s all that an outsourced live chat service can do for your business

Outsourced live chat

Why should you even opt for an outsourced live chat support?

Well, an online chat support that you offer to all your present and potential customers undoubtedly guides them through the purchase cycle. But is it really that cost-effective and delivers 100% results towards lead generation?

Your answer may probably be a ‘No’ or ‘Sometimes’, isn’t it?

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Customer experience strategy: Unrivalled tips to create a successful one!

Customer experience

Cultivating an exceptional customer experience for your customers is as important as delivering a great service in today’s era! An impeccable customer service alone cannot meet the ever-increasing expectations of today’s customers. Here are the best ways to create a great customer experience strategy that helps retain your customers and build a loyal customer base.

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Self service customer support: The lesser known benefits of this amazing tool

Self service support

Whether you believe it or not, it’s human nature to take the path of least resistance. We just want all our tasks to be accomplished in the shortest possible time and that too with least efforts. That’s what self-service customer support helps with.

As customers, we just want our queries to be resolved as soon as possible. We want to be empowered so that we are able to solve all our problems by ourselves. Self-service support is a way that the businesses, especially the smaller ones choose to do just what the customers require. Apart from empowering the customers and increasing the agents’ productivity, there’s a lot a self-service support can do. Read on to know.

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How customer relationship is directly proportional to content marketing

Content marketing for customer relationship

For any business, no matter what scale, it’s mandatory to build a strong customer relationship with each and every customer it’s serving. The reason? Well, it’s because of and for the customers that a business exists. So, it’s imperative that the businesses strive hard to woo their customers and build strong and long-term relationships.

Of all the tried and tested strategies, content marketing is one of the most effective ways of developing a strong relationship. Here’s how:

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Customer support trends: What’s hot and what’s not for the coming year!

Customer support trends 2018

Customer support trends undergo evolution with each passing year. Just like we saw live chat, artificial intelligence, chatbots and other such amazing advents transforming the customer support industry, several other trends will continue to enhance customer experience.

Here is a rundown of the latest customer support trends that will help keep your customers and target audience smiling in the coming year!

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Customer experience: The best tips to ramp it up for your eCommerce

Ecommerce customer experience

What’s your idea of an exceptional eCommerce customer experience? A well-designed website, easy navigation, killer content, easy checkout process and stuff?

Well, there’s much more that affects customer experience today. The eCommerce customers today are smarter than ever and highly impatient. Businesses have to strive hard to impress them as their success is no more ruled by just the product and service quality.

It’s the customer experience that plays a major role in deciding the customers’ perspective of a business today. Here’s all that helps enhance the experience and place the business in a win-win situation.

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Top customer retention sins that may actually drive your customers away!

Customer retention

Businesses around the globe are very well aware of the fact that customer acquisition costs far more than nurturing the existing customers. That’s the major reason why they religiously practice customer retention. However, not all of them do it the way it needs to be done!

Here’s a list of all the wrong customer retention practices that may shoo your customers away rather than keeping them glued to the brand. Read on to identify if you too are involved in these practices and probably harming your business!

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Boost your CSAT: Sure fire tips to ramp up your e-commerce success!

Tips to boost CSAT

CSAT or customer satisfaction is the measure of how happy your customers are with your products and services. Customer happiness is something that most of the successful businesses today strive to excel in and the other businesses work at achieving.

There are a number of tips that are believed to be helpful in achieving customer satisfaction. Some of them include setting appropriate expectations for the customers, providing a 24/7 customer support, replying faster, making it easy for the customers to reach out to the customer support team and more! However, all these tips are effective only if they are followed the way they need to be. Didn’t get it? Read on.

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Mobile e-commerce: Elements that you just can’t miss out on at any cost!

Mobile e-commerce

There was a time when e-commerce boomed into our lives and transformed everything. Shopping for just about everything that too from the comfort of our home became so much easy. Adding up to the convenience came in mobile e-commerce which is an evolution of traditional e-commerce such that it can be accessed using handheld devices.

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Best tips to protect your brand from the wrath of angry social media users!

Tips to protect brand reputation

There’s an age-old saying- Prevention is better than cure! This is absolutely true in case of a brand or a business today!

What makes us say that?

Well! No matter what scale or size a business is, no matter how great it’s products or services are, it has to face the wrath of angry social media users at some point or the other. Bad comments, negative reviews, defaming WOM is almost inevitable.

Though customer complaints are inevitable the way a brand or a business responds to them is what saves its reputation. Read on to know the best ways to respond and protect your brand:

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24/7 live chat assistance: Lesser known benefits of the amazing service!

24/7 Live chat for business

You’ve probably heard about the benefits that a 24/7 live chat assistance offers to your website and business, isn’t it? You may have heard that it helps engage website visitors, convert them into customers, grow your business, boost sales and probably keep the customers coming back.

What if we say that’s not all?

What if we say there are a number of benefits that you are not yet aware of?

Don’t believe us? Read on.

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Here’s how a live chat support benefits your online pharmaceutical store

Live chat for online pharmacy

So, you run an online pharmaceutical store?

Yes? Great!

What do you do to differentiate yourself from your competitors?

How do you manage the legitimacy and credibility of your website?

How do you ensure your customers’ satisfaction?

Is your website a high conversion one? No?

Well! What if we tell you, you can get all that you may be missing out on with just a single live chat tool on your website? Not convinced? Read on.

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Live chat for automotive business: The benefits you are missing out on!

Live chat for automotive business

Being a modern day automotive business owner you’ve probably got a well-designed and fully optimized website. But wait a sec! Does your website offer a live chat service?

NO?

Well! In that case, you are missing out on a number of prospects, sales and business growth opportunities. If you’ve not yet considered a live chat service on your live site, here’s all you need to know and act upon!

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