Customer support is termed as a series of customer services offered to assist customers in making cost effective and correct use of a product. It includes assistance right from the initial stage of planning and installation, training, troubleshooting, maintenance, upgrading up to the disposal of a product.
Continue reading “All you need to know about customer support”
You should know how to create efficacious professional brochures and fliers that effortlessly sell for you by educating your prospects about the benefits you offer. These brochures and fliers should be capable of addressing their questions and their needs for your product or service. Basically, your brochures and fliers should help boost lead generation and bring in as much profit as possible.
Podcasting is a concoction of ‘broadcasting’ and ‘i-pod’. It is a form of audio broadcasting on the Internet. The reason it became linked with the iPod in the name was that people download the broadcasts (audio shows) to listen to mostly on their iPods.
It is a medium for businesses to globally distribute their ideas and create a following of like-minded fans. It is beneficial for industries such as journalism, education, and entertainment allowing anyone to freely create and distribute news and media as it helps in an enormous lead generation in the long run.
The Lead generation offers, gifts and premiums are irresistible bribes that give a piece of valuable information to the sales prospects in exchange for their contact information. These are positioned on the landing pages of websites.
If most of your sales and profits occur when customers repeat purchase from you again and again, you should make it a point that you are doing everything possible to motivate as many customers as you can to make their initial buying decision as quickly and easily as possible. Making it easy and enticing for the customer to start doing business with you by adding extra incentives or by making your initial sale at break-even or a small loss, means that you will benefit sooner rather than later from all the repeat business.
This is a marketing strategy that directly engages consumers and encourages them to participate in brand development. Experiential marketers believe that consumers should be actively involved in the production and co-creation of marketing programs.
These are the major lead generation strategies that will boost up your sales in the long run.
Trade shows, exhibitions, and fairs are such events where many serious prospects will be present. Such events are great opportunitues to strengthen you lead generation efforts. But there is an art to successful exhibiting which, if learned, generates immense rewards. There are few other sales forums where prospects and clients come to you. Also, you can use this opportunity to get valuable opinions on your products and services.
Besides attracting new business, exhibitions can be used to introduce existing customers to additional products.
Trade showsDatabase marketing is a systematic approach to the gathering, fortification, and processing of consumer data (both for customers and potential customers) that is maintained in a company’s databases. With the aid of database marketing, much more consumer data is maintained, and that the data is processed and used in more sophisticated ways.
Among other things, marketers utilize the data to:
i) learn more about customers
ii) identify and focus on target markets for specific campaigns (through customer segmentation process)
iii) compare customers’ value to the company and
iv) provide more dedicated offerings for customers to live up to their expectations.
Since database marketing provides an extended access to potential customers so lead generation becomes much efficient.
Sweepstakes and contests with large grand prizes tend to attract more entries regardless of the odds of winning. Therefore, the value of smaller prizes usually totals much less than that of the top prize. Firms that incorporate target marketing such as Publishers Clearing House and Reader’s Digest, have also found that the more involved the entry process, the more entrants. Businesses often obtain marketing information about a customer from sweepstakes entries which leads to an active participation further leading to a boost in sales.
A card deck offer is a product description on an individual card. The card is about the size of a postcard generally placed within a pack along with 50 or more other cards. It’s a quick and enticing way for many busy people to “shop” through a variety of product offers. You can normally target and send your offer to a large number of carefully selected prospective customers.
This method is less costly as compared to other marketing techniques. On the other hand, inserts give you a direct approach to both homes and businesses in the desired geographical area, giving you the flexibility to drop any number at any time.
Social media makes the process even easier because of all of the information that people readily share, and also because of the large number of users on sites like Facebook, Twitter, Instagram, Pinterest and more! 40% of people spend more time socializing on social media than face to face in today’s era. So needless to say, social media makes for the perfect place to identify your target audience and turn them into new sales leads benefiting your business.
Advertising is a great help when working with lead generation. If you approach advertising in a scientific manner, following proven principles and facts, it no longer has to be a hit and trial sort of a mechanism. There are many proven ways of using advertising in a highly targeted manner that can help you grow your business. This includes:
i) advertising only in media that reaches a sufficiently large number of your target audience
ii) focusing the entire thrust of your communication on your prospect’s interests rather than your own
iii) giving your prospects enough information and education regarding your products and services
iv) offering them something appealing that’ll compel them to end up purchasing your goods.
A bookalog is a unique marketing tool that is quite beneficial when trying to make the most out of your lead generation efforts. The bookalog is a positioning instrument for a firm and contains valuable information, generally knowledgeable in nature. Creating a definite product differentiation, there is a connotation that the product is unique enough to be written about in a book. Bookalogs abide by all the proper direct response rules.
On the other hand, catalogs are lists of goods and services on sale with their descriptions and prices published in the form of a printed or electronic document. Inculcating these two marketing tools also act as a boon for lead generation.
Effective networking is vital to your success. Virtually anyone you might want to contact or meet is only four to five people away from you, such that anyone you contact can further provide you some more contacts. Basically, the idea is to make new contacts, develop quality business relationships based on trust and contentment, educate the people you meet about what you do and the benefits offered by your products or services. Gradually build your network, use your contacts database effectively, and grow your business further.
You can also leverage the power of media for public recognition as media are insatiably hungry for factual, interesting, and newsworthy information they can share with their customers, members, employees, listeners, viewers or readers. PR approached correctly, will give you free coverage on radio, television, in magazines, newspapers, trade journals, newsletters and through websites who serve the marketplace you wish to be a part of.
Selling goods on consignment is explained as a situation whereby goods are shipped to a dealer who pays you, the consignor, only for the merchandise which sells. The dealer, referred to as the consignee, has the right to return to you the merchandise which does not sell and without obligation. Consignment selling allows a seller (manufacturer) to place merchandise in wholesale and retail outlets. This is done so as to provide an additional exposure to the buying market. It can help the retailers stock goods in inventory because no capital of theirs is stocked up in inventory.
These days when people want information, they surf the web to find what they need. Moreover, they prefer shopping with an ease of sitting back and purchasing online. Therefore, you need a good website that maximizes your exposure. It’s obvious you don’t want to look old-fashioned, isn’t it?
Your website needs to be appealing, informative, and easy to navigate. So that you obtain a constant stream of new prospects. You also need to establish a system that deftly converts them into customers that peaks up your sales.
Events are a very powerful way of boosting your lead generation efforts and offering prospects a chance to be educated about the benefits and results of your products. Make doing business with you a memorable experience for the people. The more enjoyable, fascinating, informative, and knowledgeable you can make the experience, the more business you will do. Also, the stronger and more meaningful bond you will form with your customers.
Making use of the relationships that your competitors do not properly or fully develop or appreciate, is quite a clever thing to do! You can simply make arrangements to obtain details from them of all their unconverted leads, unsold prospects and unconverted inquiries are like them handing you the keys to their own customer list.
It is an arrangement for the lead generation where the franchiser (one firm) allows the franchisee ( another firm) to use its business model along with its trademark. This helps produce and market a good or service according to certain specifications. The franchisee has to pay one-time franchise fee plus a percentage of its sales revenue and gains in return:
i) immediate name recognition
ii) detailed and guaranteed techniques of running a full-fledged business.
iii) training of employees
iv) ongoing help in promoting and upgrading of products that are tied and tested.
Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or web conference appointment. It can also include recorded sales pitches programmed to be played over the phone through automatic dialing. Telemarketing is flexible in scope, message, and the things it can achieve.
It works especially well in collaboration with direct mail because it allows you to identify prospects and reach them directly through two media.
TelemarketingBlogs are yet another effective means for lead generation. Blog posts that educate your customers on your products or services help your customers in a much better manner.
As a matter of fact, the more exciting and fascinating pages you publish, the more favorably search engines like Google look at your website. As a result, you’ll attract more visitors via search which in turn leads to increased sales.
Well, in the simplest language, lead generation is the most important aspect of marketing which means initiation of consumer interest or inquiry into products or services of a business. It is basically a process of collecting names and contact information about qualified prospects which will be contacted by the salespeople for generating orders. It involves direct response advertising and telemarketing.
Leads may come from various sources or activities, for example, digitally via the internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A study from 2014 stated that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
We know that a steady stream of leads is an essential component of keeping a business afloat – but coming up with original and efficient ideas to attract and convert qualified leads is easier said than done. Here are some of the proven and actionable ideas to energize your lead generation efforts:
Stepping into the shoes of a searcher you will realize that most ads just suck. They’re boring, they’re indifferent, and one isn’t any more enticing than another. Betwixt such a chaos where everything looks the same, there’s a huge opportunity to come in with something exceptional and blow the competition away! Writing better ads can raise your CTR above the expected average, giving your quality score a hike.
Researchers have proved that 65% of us are visual learners. As a matter of fact, product explainer videos can generate leads at a rate of up to 33%. When done correctly, videos can keep us engaged and can inspire us to take an action. So, videos do not need to be long and complex.
The top 10% of landing pages have conversion rate 3x to 5x average the average. As an answer to “How do they make it possible?” – by giving better offers and fewer choices. Moreover, as per Hick’s Law – fewer choices mean less confusion, resulting in more leads. As an inspiration – “MySiteAuditor” decreased the options on a free trial sign up a page from six to one and saw 25% jump in their conversion rate.
You can present numerous opt-ins by turning every blog post into an opt-in page. You can give away PDFs of your blog posts, worksheets, webinars, free reports, live demos, resource guides and what not! Instead of placing the opt-in in a sidebar, make a pop-up. You can’t make the visitors say yes, but there is no point making it easy for them to say no. According to a research, this tactic increased leads by 32 %!
Privacy is a major concern for all the visitors landing on your page. It is absolutely fine to reassure privacy but you should prefer doing it in a fun manner. In other words, assure privacy without using the word “SPAM”. In case of any doubts, you may run A/B tests to be sure your sign up forms are optimized for conversions.
Remarketing is an efficient way to connect those visitors to your website who may not have made an immediate purchase or inquiry. It allows you to present targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet using YouTube, Google or even Facebook. Remarketing using the Google Display Network gives you 92% reach in the U.S., across millions of websites, videos, and devices.
Imagine you are in a store and have a concern or a question. But instead of approaching the sales associate they make you write an email or call the concerned business. Continue reading “Live chat : another means of communication”
Want happier customers? If you get live chat at your website then you are to see happy and satisfied customers, and at the same time your business also grows online. Continue reading “Chat solutions for small businesses”
Live chat basically connects your customers at the crucial point when they are deciding to make a purchase or not, hence it plays an important role in increasing sales. Continue reading “Live chat impacts sales!”