Do you think email marketing is oh so outdated?
Well, if that’s so, it’s all in your mind!
Email marketing is undoubtedly a powerful and highly efficacious medium for growing your business. It is far more beneficial than other, more traditional forms of marketing. Here are the top reasons to convince you to invest your time and resources to develop an email marketing program:
Continue reading “Email marketing: Do you think it’s no more beneficial? Think again!”
Building a scalable, repeatable and predictable business that always has a favorable sales growth pattern is not an easy task.
Almost every business is affected by a number of issues that hinder its growth!
Even if you have a promising solution in a lucrative market and have the resources to boost your sales growth, it can be pretty tough to expand at the level predicted in your business plan or expected by your investors. Here are some critical factors that could be hindering your growth:
Continue reading “Top factors that may be restricting the sales growth of your business”
Wondering why brand advocacy?
What brand in this whole wide world wouldn’t want its customers to be saying great things about them?
But do you know what’s more delightful than having satisfied customers?
Continue reading “Brand advocacy: How to get your customers promote your brand!”
Artificial intelligence (AI) has taken the entire world by storm. It has entirely transformed the digital era. All the digital channels being used by the various industries are being redefined by the use of AI specifically with the most amazing invention- chatbot.
Today, chatbots are everywhere. They are helping people find nearby restaurants, fix meetings, find things and so on. They are further helping businesses, no matter big or small, to ease up several procedures.
However, for a chatbot to be beneficial for a business, it needs to have a set of certain traits. Read on to know what all a highly efficacious chatbot consists of.
Continue reading “Chatbot traits: All that a bot needs to provide an exceptional support”
Lead generation is vital for any business around the globe. Leads help a business thrive.
When we talk about B2B lead generation, it’s all about determining target companies, approaching new prospects and garnering qualified leads. However, you need to know that generating leads isn’t easy and trying to acquire leads in the B2B space makes it all that much more difficult. Here are the best and most effective strategies that’ll help you with an effective B2B lead generation:
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Live chat software has left no sector untouched! Whether it is the industrial sector or the hospitality sector, this amazing customer support tool sure has a crucial role to play. Let’s talk about live chat support for the hotel websites today.
What’s the first thing you encounter when you enter a hotel?
The reception, right?
Continue reading “Here’s why your hotel website should definitely offer a live chat support”
What exactly is meant by a proactive customer support?
Let us explain it in the simplest possible way- In a typical situation, customer queries are addressed when they arise. Though an instant query resolution would make them happy this reactive approach may not provide you with the desired customer satisfaction level.
Is there a better option?
Well, the answer is- Yes, there is and we call it- proactive customer support.
This type of support means you solve problems before customers have to call you. With a proactive approach, you can solve customer queries even before they become aware of them. Such a customer support can work wonders for your business, provided, you employ the mentioned strategies:
Continue reading “Proactive customer support: Strategies to leverage the amazing approach!”
Businesses today, place so much importance on their customers and why not? After all, it’s because of and for the customers that a business exists. That’s the reason numerous attempts are made to assist the customers whenever they need help. However, just providing a number of different customer service channels to the customers is not enough. Businesses should further adjust the expectations associated with these always-on, instant channels. This can effectively be done using chatbots.
Continue reading “Chatbots for banking: The perfect blend for a 100% customer satisfaction!”
It won’t be wrong to say that people love to get problems solved fast. Receiving an immediate response to their query or issue is a huge confidence booster for them. An efficient live chat software for is one of the many ways a business can do that.
Continue reading “Live chat for sales: Here’s how you should be using it for boosting profits!”
A business cannot exist without its customers, and this is why companies are focusing on how to win new customers and perhaps more importantly, retain existing ones. Providing an exceptional customer experience is important to the success of any business. Hence, inculcating such strategies that can help improve the efficacy of customer service can prove to be highly beneficial. Have a look at some of these customer experience strategies and leverage these to gain customer satisfaction and loyalty:
Continue reading “Want to enhance the customer experience? Here’s your ultimate guide!”
Customer segmentation refers to the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing. These groups include age, gender, interests, location, buying patterns and more. When used appropriately, customer segmentation can provide a number of benefits to your business:
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Firstly, what exactly does a workforce management mean? Well, the term ‘Workforce management’ refers to the institutional process which helps maximize performance levels and competency for an organization. For a business, this process consists of all the activities needed to maintain a productive workforce, such as field service management, human resource management, performance and training management, data collection, recruiting, budgeting, forecasting, scheduling, and analytics.
Continue reading “Know why every business should have a workforce management in place”
Has your business been experiencing a decline in sales recently?
Have the customers been abandoning your business due lately?
Has your overall revenue growth come to a screeching halt?
What may be causing all these mishaps? Not quite sure? Read on to find out.
Continue reading “Poor sales performance? Meet the main culprits behind the mishap!”
Being a part of a lucrative market, you may be well aware of the fact that you have to take care of your customer support team in order to care for your customers.
The reason?
Continue reading “How significant is a rich knowledge base for your business?”
CRM stands for customer relationship management. The term refers to practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. Its sole aim is to improve business relationships with customers, assist in customer retention and boost the sales.
Continue reading “CRM: Let’s get to know the software responsible for a business’s success”
Amazon India, one of the largest and most popular online retailer in the country, has lately taken its customer support a level further. Just like any other online shopping store, Amazon too aims at setting the bar high in terms of customer satisfaction. In an attempt to do so it has recently been asking its customers to upload their Aadhaar number to its website to track down lost packages.
Continue reading “Is Amazon India taking “exceptional customer support” way too seriously?”
In today’s competitive era, every business, no matter big or small, should employ strategies to make the most out of the lucrative market. Businesses should strive hard to stand out and beat not just the ones in their industry, but all the others, that are calling on their prospects and customers, as they are also competing for their time, attention, and money. Here are numerous ways to be unique in the market:
Continue reading “The art of standing out from the crowd that every business should master!”
Customer lifetime value (CLV) is a prediction of the net profit attributed to the entire future relationship of a business with a customer. The prediction model can have varying levels of sophistication and accuracy.
Continue reading “Customer lifetime value: How important is it for your business?”
According to a research, a customer experience correlates highly to a willingness to consider for another purchase, willingness to recommend, and reluctance to switch to a different provider on a customer’s behalf. Therefore, for any business, an exceptional customer experience is crucial for gaining new customers and retaining the existing ones. Here are some of the reasons stating the importance of exceptional customer experience:
Continue reading “What’s the significance of an exceptional customer experience?”
Let’s consider a scenario, where you have established a great sales platform. All your beautifully displayed products and services provoke the customer’s passion and interests. The platform thus established, is performing except for one concern, that you are losing your customers due to cart abandonment. This is a matter of concern as your customers just could not all go to the last step of purchasing your products despite you displaying an excellent performance and having a high traffic of consumers.
Continue reading “Chat invitations: All you need to decrease shopping cart abandonment”