Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website who take any desired action on a web page.
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Previously customers expected to receive service from an organization on the channel of their choice. Thus companies employed multi-channel customer service technique which made use of voice, email, SMS/text, web, mobile or social media. Omnichannel customer service takes the multi-channel customer service to the next level as it integrates channels to provide a consistent experience.
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A high-touch customer service can be regarded as an advanced version of the traditional approach. In this kind of approach, the basic aim is to anticipate what questions or issues callers will have at different instants of time.
Simply put, high-touch customer service is a category of contact center interaction that requires human interaction. Some contact centers train specific agents to deal with high-value customers and complex problems in order to achieve maximum customer satisfaction.
Let’s see how you can create an exceptional high-touch customer service and experience:
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Growth hacking refers to the process of rapid experimentation across marketing channels and product development to identify the most efficacious ways to grow a business. It is basically a set of both conventional and unconventional marketing experiments that lead to the growth of a business. Growth hacking aims at building a self-sustaining marketing machine that reaches a large number of target customers by itself and, continues to expand. In order to benefit from this amazing process, businesses need to employ the best growth hacking strategies. Let’s have a look at the best strategies for expanding your business:
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The holiday season is that particular time of the year when a business can gain unbelievable profits. However, these days the competition among businesses is high and customers have unreasonably high service expectations, especially during the holiday rush. In order to stand out from the crowd and maximize your holiday efforts, you need to consider the following tactics:
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Lead nurturing is a single part of the whole marketing process. Lead nurturing is a marketing term used for building relationships with potential clients even if they are not currently looking to buy a product or service. The sole purpose of lead nurturing is to raise a company’s profile in the potential client’s eyes, thus making it more likely that the client will go with the company’s product or service when he/she decides to buy.
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A lead magnet is an incentive in the form of free e-books, webinars, whitepapers etc. given away to someone in exchange for their email address. It can even be considered as a bribe that marketers offer to potential buyers in exchange for their email address, or other contact information.
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In order to accomplish lead qualification, you need to create a simple, one-page document that lists all the crucial questions you want to ask or the information you want to elicit. For this, you need to follow a systematic approach so as to provide the best results. Here’s all you need to do:
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Customer service is the most important aspect of your business as it directly affects the revenue growth. Exceptional customer service can compensate for poor marketing skills, but it’s very difficult to replace a bad customer service with effective marketing.
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Personal branding refers to the practice of people marketing themselves and their careers as brands. It’s the building of your personality in an online format. According to “Brand Yourself”, a personal brand should reflect your actual personality and should not be an idealized version of who you are. Since the relationship between brands and consumers needs to be made and remade consistently. You need to know that there is a constant desire for a reinforcement of the self-brand.
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Providing an exceptional customer experience is crucial for any business. It decides whether the visitor will turn into a long-term customer or abandon your site and never come back. We cumulated some tips for training your agents for providing an exceptional customer experience. For such a customer experience agents need to:
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They say- Content is the king!
But does that mean it can ensure conversions, all on its own?
The answer is a big ‘No’!
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Web self- service is a type of electronic support, which allows the customers and agents to access information. It enables them to perform tasks over the internet, without any other interference from another agent in a customer support center.
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Net promoter score refers to a management tool that can be utilized to gauge the loyalty of a firm’s customer relationships. NPS measures the loyalty that exists between a service provider and a consumer. The provider is the entity that is asking the questions on the NPS survey and consumer is the customer, employee, or respondent to an NPS survey.
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There are numerous business sites out there trying to entice the customers and make the most out of the lucrative market that you too are a part of. Therefore, it becomes extremely important for you to find as many ways as possible to differentiate yourself from your competition. Here are the best tips for letting your business stand out from the crowd:
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As a business, you make money when you get paying customers. Though having a lot of traffic on your website is good but if they do not fulfill your CTA requirements you simply drain away all the effort spent to bring people to your website. Here are the most effective tips that will help you convert your visitors into customers and make the most out of your investments.
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The term ‘FAQs’ stands for ‘frequently asked questions’. FAQs are also abbreviated as Q & A, which means questions and answers. Websites these days, put up FAQ pages so as to implement self-service for the customers. These pages eliminate the instances where the customers reach out to the agents with repetitive queries. They hence free the agents’ so that they can focus on more critical tasks eventually boosting their efficiency in the long run.
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Conversion rate optimization is a system for increasing the percentage of visitors to a website who take any desired action on a web page. CRO plays a crucial role when it comes to generating more leads or increasing sales. It is an inevitable part of any business as:
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Just when you thought live chat couldn’t get any better, Facebook introduces the most astonishing integration you could ever imagine! The social media giant finally brings live chat and bots for websites. Facebook Messenger now has a plugin named ‘Customer Chat’ that allows the website visitors to engage in live chat with a human or bot without leaving that website. In other words, the visitors can now begin a chat on the website and continue it on the messenger.
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Shopping cart abandonment refers to a scenario where shoppers put items in their online shopping carts but then leave before completing the purchase. Cart abandonment is a mishap that needs hinders the success of a business. So, it should be curbed at the right time. Here are the most effective tips for reducing the shopping cart abandonment to a large extent:
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