Category: business

Continue reading “Brand awareness: 5 Killer ways of gaining greater business exposure”

Brand awareness: 5 Killer ways of gaining greater business exposure

What is the main objective of creating a brand and carrying out related campaigns? The answer is simple: to enable your target audience to recognize and remember your products easily, build trust, strengthen customer relationships and eventually boost up the sales like never before. When it comes to brand promotional campaigns and the promoting media, you need to be wise enough to know what works the best. Here’s a list of the best ways can help gain brand awareness to a larger extent:

Continue reading “That’s how SMS marketing campaigns benefit a small business”

That’s how SMS marketing campaigns benefit a small business

When it comes to small businesses, SMS marketing is the most cost-effective way to increase sales especially in a marketing environment dominated by big business. This is because of its immediacy as it is a form of direct marketing. It works wonder for your business, from retaining the present customers to acquiring new ones, it has the potential to do it all. Read on to know what all it can do for your business.

Continue reading “Here’s how you can effectively enhance your SMS marketing campaign”

Here’s how you can effectively enhance your SMS marketing campaign

For the businesses looking to expand to mobile, SMS marketing can prove to be the most effective medium. This is an underrated marketing medium yet a powerful one. It is quick, easy and cost-effective. Also, with a major part of the population using mobile today, businesses should consider investing in this form of marketing so as to make the most of their marketing efforts. Here are the best tricks to enhance your SMS marketing campaign:

Continue reading “Here’s how augmented reality can benefit your business”

Here’s how augmented reality can benefit your business

Augmented reality refers to the integration of digital information with the user’s environment in real time. This technology uses the existing environment and overlays new information on top of it. Businesses, irrespective of their size can leverage AR to provide exceptional customer experience and differentiate themselves from their competitors. Have a look at the various benefits of AR:

Continue reading “Buyer personas: Know how they benefit your business”

Buyer personas: Know how they benefit your business

A user persona refers to a representation of the goals and behavior of a hypothesized group of users. Personas are mostly synthesized from data gathered from interviews with users captured in 1–2-page descriptions. These pages include behavior patterns, skills, attitudes etc. along with a few fictional personal details so as to make the persona a realistic character. You can use personas to ensure that your messages are targeted so that the right audience engages with your company so as to make a purchasing decision. Personas can provide a number of benefits to the businesses that make use of them. They can help a business in a number of ways:

Continue reading “Best WordPress plugins to enhance your customer support”

Best WordPress plugins to enhance your customer support

In order to provide an exceptional customer support to your customers today, just providing an easy way to reach out to you is not enough. Your business requires something more efficient than emails, contact forms, and phone calls. This is because people are addicted to the high-speed technology today and long for an instant problem resolution. Since all of these customer support approaches are quite slow and require customers to wait, so, you need to look for alternatives. Live chat, ticket support, FAQ etc are some of the alternatives that when integrated into WordPress can improve the customer service. Here’s a list of the best WordPress plugins to improve your customer service quality:

Continue reading “The 5 best growth hacking tools to boost the success of your business”

The 5 best growth hacking tools to boost the success of your business

Is your business new to the market? Are you looking for ways to gain exposure and be known? Well, then you have landed at the correct place. We are here to tell you about the most efficacious growth hacking tools that can help grow your business effectively:

Here’s why you should opt for a live chat service for your business

It hardly matters which industry you are in, you do have some sort of customer service support. You may be using the conventional customer support channels like an email address or telephone support to help your customers. Continue reading “Here’s why you should opt for a live chat service for your business”

Continue reading “Here’s how you can make the most out of cross-selling”

Here’s how you can make the most out of cross-selling

Cross-selling is one of the most efficacious methods of boosting the profits of a business. It is a powerful tool for expanding the reach of your business, acquiring new customers and enhancing customer lifetime value by encouraging them to buy something that adds to the value of their chosen product. When done right, cross-selling can benefit a business like never before. Here are the best practices to make the most out of cross-selling:

Continue reading “Top 5 customer support metrics that need to be tracked”

Top 5 customer support metrics that need to be tracked

Businesses today not only aim at providing an exceptional customer support but also measure the impact of their service on customers. But monitoring a number of metrics may do no good to them. They instead need to focus on few critical metrics so as to enhance the quality of their customer support further.

Continue reading “Here’s how you can gather more customer feedback”

Here’s how you can gather more customer feedback

Customer feedback is the best way of knowing the effectiveness level of all the efforts that a business puts into satisfying its customers. Whether it’s about the quality of a company’s product or their experience with it (company), customer feedback helps gain insights about all of these. All that a business needs to know are the hacks that can help gain more feedback. Here is a list of the best ones:

Continue reading “4 of the latest and best trends in customer service today”

4 of the latest and best trends in customer service today

The trends in customer service are updated every now and then. And the businesses try and keep up with every new advancement in customer support so as to keep their customers happy. Customer service has undoubtedly become complex due to the ever-increasing expectations of the customers worldwide. There’s no such technology to notify one about the latest trends in customer support. In order to keep up with the pace, businesses need to study the patterns in consumer behavior thoroughly. Based on such patterns, we have accumulated a list of five latest trends in customer service:

Top 5 lead generation software to benefit your business

These days businesses do not prefer cold calling much as there are a number of better options available for connecting with prospects. Lead generation is one of them. In the simplest form, lead generation refers to the act of gathering valuable personal information from a prospect in exchange for content that they find useful e.g eBook, webinar etc. So, basically, it is an effort of assuring the success of a marketing campaign by targeting only the qualified or interested audience. There are a lot of lead generation software available for this purpose. Have a look at the best ones:

Continue reading “Top 5 lead generation software to benefit your business”

Continue reading “Online shopping: 4 Reasons customers are totally in love with it”

Online shopping: 4 Reasons customers are totally in love with it

Busy life or shortage of time or just a slothful mood, there are countless reasons for people avoiding purchasing offline these days. With just about everything being available online and a few clicks away, customers today, prefer online shopping. E-commerce has gained immense popularity over a matter of just a few years. For the businesses who have not yet planned on putting up their e-commerce sites, here’s a list of the most convincing reasons why they should go for the same: