So far we have seen that live chat benefits a business in a number of ways. It can help reduce the bounce rates and site abandonment rate, boost sales and build strong customer relationships. There’s one more benefit of using live chat on your website. Wondering what it is? Well, live chat if used appropriately can increase your business’s conversion rates. Want to know how? Read on.
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As mentioned earlier, brand building refers to the process of generating awareness, establishing and promoting company using strategies and tactics. It is basically the visual voice of your company that differentiates you from your competitors and convinces people as to why they should choose you. You need an efficacious visual representation of your company that is capable of conveying the branding of your company. For this, you need to opt for an exceptional brand building platform. Let’s have a look at the best ones:
Continue reading “Brand building: Top 4 tools to accomplish your goal successfully”
Brand building refers to boosting a brand’s equity directly through advertising campaigns and indirectly through promotions such as event sponsorship. In order to build your brand effectively, you need to employ an exceptional brand building process. Now, what all does an effective brand building process do? Well, It does a lot! For instance, it:
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This is an era of digitization. You can find everything from a newspaper to books to apparels online. There is no need to hop stores to purchase something that you require. You just need to browse and click and that’s it! Though online shoppers experience convenience with the help of online shopping, there are a number of difficulties they have to face:
Continue reading “Top 6 problems that may drive the online shoppers away”
Lead generation refers to the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. It is very important to have qualified leads so as to have qualified leads.
Lead generation is all about brand awareness, pulling down leads and making sales. Therefore, employing the best lead generation strategies can prove to be beneficial for any business in the long run. Here we have piled up the best lead generation strategies that you can leverage to boost your lead generation:
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The quality of customer service you provide to your customers plays a vital role in the success of your business irrespective of its size. Therefore, almost all companies try to improve their customer service performance by employing the best strategies. Also, a productive support team will be consistent at all times. Here are the best strategies employed by the most successful businesses in order to maximize their performance in customer service:
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Customer relationships need to be nurtured as they play a vital role in the success of a business. Companies should work towards the enhancement of customer relationships. Here are a few tips on how you can deepen the customer relationships:
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Customer retention basically means customers of the product or business tend to return to, continue to buy or in some other way not defect to another product or business, or to non-use entirely. Selling organizations fear customer defections and hence try to minimize them by employing effective strategies to retain the customers.
Researchers have proved that acquiring new customers cost more than retaining the existing ones. Moreover, customer retention is directly proportional to profitability. So, companies need to implement certain customer retention strategies so as to grow their business. Here are the best strategies to curb customer defection and develop long-term relationships:
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Providing technical support is an essential part of managing an IT-related company. Whether it’s computer hardware, software, mobile gadgets or anything in between. Continue reading “Live Chat For Tech Support”
What if I ask you how’ll you train your live chat agents?
Your response would probably include statements like:
Continue reading “Training your live chat agents: Essentials elements of the training process”
Personally and professionally, communication is a powerful medium that can dictate success or failure. Companies know that customer relationship is vital and these relationships can be easily maintained by Live Chat.
63% of customers said they were more likely to return to a website that offers live chat as opposed to one that doesn’t.
77% of customers won’t make a purchase if there’s no live chat support.
Live chat works so well at keeping customers happy because it brings together the best aspects of digital service and traditional service.
You get the efficiency of digital interactions and the warm, personal interactions of real people. Customers get quick help, but they don’t have the anguish of talking to a robot. That’s the kind of marriage that you know will go the distance — as long as you use them in the right balance. To make proper use of digital efficiency, use proactive live chat to interact with customers as soon as they come looking for help or even before they realize they need it. The proactive invites are easy to set up in most live chat software and allow you to personalize that first programmed invite to the customer’s specific situation. Their great advantage is the ability to cut down the time it takes for a valued customer, that has encountered a problem, to get a resolution that will keep them happy. You need your live chat agents to be chatty and personable. Live chat is so great at keeping customers happy (and maintaining those important relationships) because of the marriage between digital and people. Don’t fail at offering a human touch.
The most important element of any customer service channel IS providing useful answers to customer questions. This should be the primary requirement of any channel. Customers shouldn’t have to jump through hoops or do any extra work just to get your help or a useful solution to their problem. Keep customers happy and that relationship strong with the first contact problem resolution. Chat does come with the advantage of being able to rewrite before you hit send (so you can perfect your response).
Loyal customers are pretty responsive. Unlike customers who have only just started buying from you, they are more than likely to speak up when they aren’t happy. If an unhappy customer comes to chat, solve their problem, but then use their openness to your advantage. In fact, customers (old and new) are usually far more open on live chat compared to other customer service channels. It’s a little informal, and although they are speaking to someone directly, the sense of anonymity lets them tell you the truth. So… get encouraging customers to open up. Ask them for details on their experiences. There could be some real gems in their responses that could be used to tweak your product or service to make loyal customers even happier and to attract more new customers. Give your live chat agents a clear channel for recording their feedback.
Not surprising, the best method for maintaining relationships with customers is keeping them happy. If you’re using live chat (or considering using live chat), then you have a secret weapon at your disposal. Keeping customers happy means providing quick, friendly, and accurate responses — something that live chat happens to do fantastically. To maintain that loyalty, customers have with you, you’ve got to make sure they still love the products and services you provide. Enter the openness of customers on live chat and you put what they say into action.
Want to build relationships faster, grow your customer base and increase revenue? Then talk more, talk more often and make these conversations as productive as possible. That is the essence of chat and the reason why chat is resulting in such success.
So, want to enhance your live chat experience? Contact .
GDPR is a solution to customers’ woes!
The entire world is familiar and “scared” after the latest cases of data breaches.
Well, in today’s era, data breaches are real. Some people with malicious intent steal your data and then eventually mishandle it.
GDPR is one such legal framework, introduced by the European Commission to eliminate such mishaps. This data privacy revolution sets guidelines for the collection and processing of personal information of individuals within the European Union (EU).
Though the European Commission came up with a plan to protect valuable data so as to make Europe ‘fit for the digital age’. However, the regulation was enforced after six long years. Thereafter, it has finally come into force today, i.e. 25th May 2018.
Coming to the application of GDPR, it applies to all the organizations operating within the European Union, no matter what scale or size. The regulation further applies to the businesses outside EU which offer goods or services to customers or businesses in the EU.
As per the terms of GDPR, the organizations have to ensure the following things without failing:
In case an organization fails at doing so, it will have to face certain penalties. They may have to pay fines up to €20 million or 4% of their global annual sales, whichever is bigger.
If an organization has always abided by the respective data protection rules, GDPR won’t be much of an issue. However, for the businesses that have taken data privacy lightly all these years, most importantly the small-scale businesses that don’t even realize they are impacted, GDPR is going to be a real trouble.
GDPR, in no way, doesn’t stop the organizations from serving their customers and collecting their data. However, the businesses need to ensure that they are collecting and storing this valuable customer data on a lawful basis. They further have to ensure that they respect the wishes of people who want to have their data deleted.
The regulation mainly aims at boosting the rights of individuals and enable them to control their data. So, the organizations that fail at providing the desired proofs of proper handling of sensitive data, they are sure to face penalties within 72 hours of the data breach.
Does your organization take good care of its customers’ data?
As a business, taking care of your customers’ requirements and striving hard to enhance the customer experience is a great idea. Further, providing an amazing live chat support so that they can reach out to you in case of queries is a commendable move.
Continue reading “Silly live chat mistakes that may simply shoo your customers away!”
When we discuss myths, we usually mention orthodox people following some absurd “facts” just because in light of the fact that a cluster of individuals around them “convincingly” discuss them. Although, in a practical scenario, myths win all over the place and even the most brilliant people fall a prey to them. Continue reading “Social media customer support: Myths you need to stop believing asap!”
Does your online store seem to be plateauing?
Has your revenue begun to look the same every month?
Have all your efforts to outwit Google and crack its ever-changing search algorithm been rendered futile?
Do you feel all the money that you used to drive traffic in an attempt to increase your average order value has been wasted?
Well, if that’s the case, you surely need something much more than all that you did to profit your business. You need these tips and tricks:
Continue reading “Clever hacks to boost the average order value for your business in a jiffy!”
It’s a no-brainer that the customers today, prefer mobile apps instead of the mobile browsers. So, it’s imperative that every business that heeds to the customers’ mobile requirements is a successful one today.
The reason?
Continue reading “Here’s why you should invest in a mobile app for your business”
WOM has been there since ages!
No, seriously!
People around the globe have been dependent on the recommendations of their friends, relatives, colleagues and so on for the purchase of a thing as small as a toothpaste. With time WOM has grown as an inevitable aspect of a business’s growth. Hence, every business that wishes to taste success looks for strategies to garner more and more of WOM.
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Running a business, no matter what scale or size, no matter online or not, you must have always heard that it’s more important to retain the existing customers rather than acquiring new ones. In other words, customer retention is more important than customer acquisition.
The reason?
Continue reading “Top strategies to use social media for customer retention”
Businesses these days, are very well aware of the importance of customer satisfaction and its impact on their success. Business owners are ready to go above and beyond to make their customers happy. But there are times when things do not go as planned. Some customer relationships might get damaged due to an unfavorable event. What should be done in such cases? Read on to know.
Continue reading “Striving hard to win back an unhappy customer? Read on!”
A knowledge base refers to the technology used to store complex structured and unstructured information used by a computer system. It is a way of sharing, organizing and managing common knowledge which further provides a way of transmitting essential information to the customer. These days, we have a number of knowledge base software that provide a business with more tailored tools for knowledge management:
Continue reading “The best knowledge base software for your small business”