Category: business

Continue reading “That’s how you put up a successful customer loyalty program”

That’s how you put up a successful customer loyalty program

It’s a no-brainer that acquiring new customers is far more costly than retaining the existing ones. And the best way to do that- a successful customer loyalty program!

As an online business, your objectives’ list may include boosted sales, happy customers, greater brand exposure, lowered marketing costs and so on. What if I say, all of this would be sorted once you pay attention to your customer loyalty program?

No, seriously! A bang on customer loyalty program can help achieve all these goals. All you need to do is, follow these clever hacks:

Continue reading “The ultimate benefits that co-browsing can provide to your business”

The ultimate benefits that co-browsing can provide to your business

Co-browsing literally means being there for your customers when they have a query or are simply stuck somewhere amidst the purchasing process. It’s all about making them feel as if you are there by their side to guide them through online processes.

Continue reading “Proactive chat: The best practices that’ll make your customers love you!”

Proactive chat: The best practices that’ll make your customers love you!

Suppose you enter a showroom and you find this well-dressed, well-spoken salesman keen to tell you the ABCs of each and every product present there. He doesn’t even let you tell what you’re there for and literally slaps all the relevant and irrelevant information on your face! How would you feel?

Annoyed, right?

Continue reading “Top brand-building tools that’ll help your business stand out from the crowd”

Top brand-building tools that’ll help your business stand out from the crowd

Firstly, what actually does brand-building mean?

Well, it’s the process of generating awareness, establishing and promoting company using strategies and tactics. It is the visual voice of your brand that differentiates you from your competitors. It further convinces people as to why they should choose you.

How do you make your visual voice stand out?

You need an efficacious visual representation of your company that is capable of conveying the branding of your company. For this, you need to opt for an exceptional brand building platform. Let’s have a look at the best ones:

Continue reading “Inevitable elements of a highly efficacious CRM solution for a business”

Inevitable elements of a highly efficacious CRM solution for a business

Why CRM in the very first place?

Businesses today, can leverage the technology so as to collect every bit of information about their website visitors. But what after a lot of data has been collected?

Continue reading “Some more lead generation myths that need to be busted right away!”

Some more lead generation myths that need to be busted right away!

Businesses, no matter what scale or size, can often get stuck in the lead generation maze! They often struggle to extract the best results out of their inbound marketing efforts.

The reason?

Well, it may vary from a poor choice of inbound marketing strategies to a crazy practice of blindly holding onto some weird lead generation myths!

Continue reading “The best customer segmentation tools for a fruitful marketing campaign”

The best customer segmentation tools for a fruitful marketing campaign

Customer segmentation basically refers to the process of dividing customers into groups based on common characteristics so companies can market to each group in an efficacious manner.

Why do businesses need it?

Continue reading “Mobile lead generation: The best tips to make the most out of it!”

Mobile lead generation: The best tips to make the most out of it!

Suppose you are traveling in a metro. You are sitting on a seat, earphones plugged into your ears and listening to your favorite band. Look around. What do you see?

Well, a normal view today would probably be people totally into their smartphones, isn’t it?

Continue reading “All that may make the online shoppers frown upon your brand”

All that may make the online shoppers frown upon your brand

This is an era of digitization. Today, you can find everything from a newspaper to books to apparels online. You don’t need to hop stores to purchase something that you require. You just need to browse and click and that’s it! Though online shoppers experience convenience with the help of online shopping, there are a number of difficulties they have to face. Here’s a list of the most common -problems that simply piss the online customers off:

Continue reading “The coolest brand building hacks you need to know today!”

The coolest brand building hacks you need to know today!

What’s your idea of brand building?

What all do you think a brand needs to grow?

Well, if you ask us, brand building refers to boosting a brand’s equity directly through advertising campaigns and indirectly through promotions such as event sponsorship. In order to build your brand effectively, you need to employ an exceptional brand building process.

Continue reading “Going that extra mile for your customers with a live chat service”

Going that extra mile for your customers with a live chat service

As an online business, you realize the importance of an exceptional customer experience. You strive to leverage the omnichannel customer service. You offer an unrivaled customer support using a mobile-optimized website, social media, live chat, messaging apps and so on!

Oh, did I just say live chat?

Well, it’s a no-brainer that the highly efficacious service enables you to help your customers 24/7/365. It benefits your business through lowered costs, increased sales and a competitive advantage.

This doesn’t end here! You can maximize these benefits further using these clever tactics.

Continue reading “Why is omnichannel customer service the future of customer support?”

Why is omnichannel customer service the future of customer support?

Today’s customers are in love with omnichannel customer service.

The reason?

Well, they are more knowledgeable, impatient and concerned about their convenience than ever before! All they demand is a seamless experience with a brand.

And guess what? An omnichannel customer service provides exactly what they desire. Whether a customer is looking for a replacement part, needs help to install software, or is questioning a surcharge, the impeccable service effectively does it all. Apart from this, there are a number of reasons that prove that an omnichannel service is surely the future of customer service. Read on to know.

Continue reading “Customer acquisition: Why most startups fail at it in the first place?”

Customer acquisition: Why most startups fail at it in the first place?

They say- Customer acquisition cost is much higher than customer retention.

That’s true but applies only to the businesses that have already established themselves in the lucrative market.

What about the startups?

They’ve got to find the stepping stones in the first place, right? But the cruel truth is, most of the startups fail in doing that and here are the most common reasons responsible for the same:

Continue reading “PPC for lead generation: Here’s how you can make the most out of it!”

PPC for lead generation: Here’s how you can make the most out of it!

Every business strives to expand. For that, it requires leads which further require an effective lead generation strategy.

Now, there are a number of tried and tested lead generation strategies but the one that stands out is the one using PPC.

Want to know why?

Continue reading “Finding ways to boost the average order value for your business? Read on”

Finding ways to boost the average order value for your business? Read on

Firstly, what exactly does an average order value in business mean?

Well, the term can be described as the average dollar amount a customer spends when placing an order in an e-commerce store.

If you own an e-commerce store, you probably know for a fact that one of the main objectives of your store is to make money, right? So, when you focus on increasing the average order value, you, in a way work towards achieving this objective. It further helps in the expansion of your business over time through boosted sales and ever-increasing customer base.

But, do you know how you can effectively increase the average order value for your business? Read on to have a clear idea about the same.