Category: business

Continue reading “6 Email list builders to grow your business effectively”

6 Email list builders to grow your business effectively

Why do you even need to build your email list in the first place? Well, an email list is quite an essential element of your marketing strategy as it not only promotes your content but also drives sales. In other words, it actually helps grow your business and in turn, grow your business. That is why you should consider building one. Now the question is, how to do that? Well, you just need to opt for a highly effective email list builder so as to make the most out of your marketing strategy.

Continue reading “6 Customer service strategies to woo your customers”

6 Customer service strategies to woo your customers

Businesses today do not entirely rely on technological aspects for succeeding. They realize the importance of keeping their customers happy and hence are ready to go above and beyond to provide an exceptional customer service. Here are the best strategies employed by all the successful businesses today.

Continue reading “Top 5 tools that help businesses reduce cart abandonment”

Top 5 tools that help businesses reduce cart abandonment

As a matter of fact, cart abandonment is something that eCommerce site owners fear the most. It is no less than a nightmare for them. The reasons for cart abandonment may vary from a normal sign up form to expensive shipping. Whatever the reason be, cart abandonment can be a hindrance to a business’s success. A number of tools, software, and plugins have been developed to eliminate cart abandonment. Here’s a list of the best ones:

Continue reading “6 Strategies to boost the productivity of your customer support team”

6 Strategies to boost the productivity of your customer support team

The success of any business can be measured in the terms of its workers’ productivity. Higher the productivity, more successful is the business. When it comes to the customer support team, their productivity directly relates to the customer satisfaction levels which further points towards the success of a business. So, it’s imperative that special attention is paid to the productivity of the customer support team. Here are the best strategies to improve the support team’s productivity.

Continue reading “4 Best online consumer research tools for your business”

4 Best online consumer research tools for your business

Online consumer research is crucial for your business as it provides opportunities to get closer to your target consumers’ point of purchase. It enables you to dig deeper and extract more valuable information. Market research also helps in improving, evolving and crafting products and services desired by the customers. There are a number of tools that help you conduct a thorough research and gather valuable insights. Have a look at the best ones:

Continue reading “4 Hacks to turn customer complaints into blessings”

4 Hacks to turn customer complaints into blessings

“We love complaints!”, said no business ever! Customer complaints are rather taken as disappointments that tend to render all customer service efforts futile. But as they say- “Every coin has two sides.” Same is the case with customer complaints. Though they bring you down at the same time they help you identify and improve the weak areas in your business and customer service. All that you require seeing the positive side of these complaints is a positive attitude. Have a look at the best hacks that help extract positive results from them:

Continue reading “Here’s how you can improve your customer communication”

Here’s how you can improve your customer communication

Communication is the key to building strong relationships between the companies and its customers. An effective communication plays a crucial role in deciding whether a customer stays or leaves. What all makes up for an effective communication? Read on to know.

Continue reading “What infuriates your customers the most?”

What infuriates your customers the most?

Unhappy customers may directly or indirectly mean high bounce rates, bad company reputation, declined sales, deflated profits and much more. Even if you do your best to gain customer satisfaction, there are certain pitfalls that might lead to customer dissatisfaction. So, it is necessary to be aware of how your customer service efforts are performing. Let’s have a look at the most common reasons that you do not realize can make your customers unhappy.

Continue reading “5 Best solutions to boost customers satisfaction level”

5 Best solutions to boost customers satisfaction level

It’s not the quality of your products that matter the most to your customers. It’s not even the variety that is the first thing that impresses your customers. Wondering what can it actually be? Well, it’s the type of service that you provide to your customers. It’s the experience that they have with your business or company that decides whether they’ll return or abandon your site forever. So, wisdom lies in working towards increasing customer satisfaction way before anything else. You can employ a number of strategies for this or you may make a smarter move and use the following tools so as to boost customer satisfaction levels.

Continue reading “Top tips to increase your net promoter score ( NPS )”

Top tips to increase your net promoter score ( NPS )

NPS or Net Promoter Score is a relationship survey that enables you to understand whether your customers would recommend you to others. It is of high significance for your business as it lets you know where actually you stand when it comes to your business’s success. NPS score actually lets you measure customer satisfaction, customer loyalty and a lot more. Therefore, working towards its improvement can actually help your business stand out from the crowd.

Continue reading “Influencer marketing: Know how it benefits your brand”

Influencer marketing: Know how it benefits your brand

It is a known fact that influencer marketing is mainly focused on key individuals rather than the target audience or potential customers. It is all about identifying the individuals that have influence over potential buyers and orienting marketing activities around these individuals. In other words, this type of marketing is like personifying your brand where the influencers have a personal relationship with their audience. Leveraging this form of marketing for your brand can benefit your business in a number of ways:

Continue reading “Brand awareness: 5 Killer ways of gaining greater business exposure”

Brand awareness: 5 Killer ways of gaining greater business exposure

What is the main objective of creating a brand and carrying out related campaigns? The answer is simple: to enable your target audience to recognize and remember your products easily, build trust, strengthen customer relationships and eventually boost up the sales like never before. When it comes to brand promotional campaigns and the promoting media, you need to be wise enough to know what works the best. Here’s a list of the best ways can help gain brand awareness to a larger extent:

Continue reading “That’s how SMS marketing campaigns benefit a small business”

That’s how SMS marketing campaigns benefit a small business

When it comes to small businesses, SMS marketing is the most cost-effective way to increase sales especially in a marketing environment dominated by big business. This is because of its immediacy as it is a form of direct marketing. It works wonder for your business, from retaining the present customers to acquiring new ones, it has the potential to do it all. Read on to know what all it can do for your business.

Continue reading “Here’s how you can effectively enhance your SMS marketing campaign”

Here’s how you can effectively enhance your SMS marketing campaign

For the businesses looking to expand to mobile, SMS marketing can prove to be the most effective medium. This is an underrated marketing medium yet a powerful one. It is quick, easy and cost-effective. Also, with a major part of the population using mobile today, businesses should consider investing in this form of marketing so as to make the most of their marketing efforts. Here are the best tricks to enhance your SMS marketing campaign:

Continue reading “Here’s how augmented reality can benefit your business”

Here’s how augmented reality can benefit your business

Augmented reality refers to the integration of digital information with the user’s environment in real time. This technology uses the existing environment and overlays new information on top of it. Businesses, irrespective of their size can leverage AR to provide exceptional customer experience and differentiate themselves from their competitors. Have a look at the various benefits of AR: