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Lead generation strategies: Part V

1. Corporate literature:

You should know how to create efficacious professional brochures and fliers that effortlessly sell for you by educating your prospects about the benefits you offer. These brochures and fliers should be capable of addressing their questions and their needs for your product or service. Basically, your brochures and fliers should help boost lead generation and bring in as much profit as possible.

2. Podcasting:

Podcasting is a concoction of ‘broadcasting’ and ‘i-pod’. It is a form of audio broadcasting on the Internet. The reason it became linked with the iPod in the name was that people download the broadcasts (audio shows) to listen to mostly on their iPods.

It is a medium for businesses to globally distribute their ideas and create a following of like-minded fans. It is beneficial for industries such as journalism, education, and entertainment allowing anyone to freely create and distribute news and media as it helps in an enormous lead generation in the long run.

3. Premiums, gifts and offers:

The Lead generation offers, gifts and premiums are irresistible bribes that give a piece of valuable information to the sales prospects in exchange for their contact information. These are positioned on the landing pages of websites.

4. Profits on the back end:

If most of your sales and profits occur when customers repeat purchase from you again and again, you should make it a point that you are doing everything possible to motivate as many customers as you can to make their initial buying decision as quickly and easily as possible. Making it easy and enticing for the customer to start doing business with you by adding extra incentives or by making your initial sale at break-even or a small loss, means that you will benefit sooner rather than later from all the repeat business.

5. Experiential marketing:

This is a marketing strategy that directly engages consumers and encourages them to participate in brand development. Experiential marketers believe that consumers should be actively involved in the production and co-creation of marketing programs.

These are the major lead generation strategies that will boost up your sales in the long run.

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Lead generation strategies : Part IV

1. Display and sell your wares at trade shows:

Trade shows, exhibitions, and fairs are such events where many serious prospects will be present. Such events are great opportunitues to strengthen you lead generation efforts. But there is an art to successful exhibiting which, if learned, generates immense rewards. There are few other sales forums where prospects and clients come to you. Also, you can use this opportunity to get valuable opinions on your products and services.

Besides attracting new business, exhibitions can be used to introduce existing customers to additional products.

Trade shows

2. Database marketing:

Database marketing is a systematic approach to the gathering, fortification, and processing of consumer data (both for customers and potential customers) that is maintained in a company’s databases. With the aid of database marketing, much more consumer data is maintained, and that the data is processed and used in more sophisticated ways.

Among other things, marketers utilize the data to:

i) learn more about customers

ii) identify and focus on target markets for specific campaigns (through customer segmentation process)

iii) compare customers’ value to the company and

iv) provide more dedicated offerings for customers to live up to their expectations.

Since database marketing provides an extended access to potential customers so lead generation becomes much efficient.

3. Target marketing:

Sweepstakes and contests with large grand prizes tend to attract more entries regardless of the odds of winning. Therefore, the value of smaller prizes usually totals much less than that of the top prize. Firms that incorporate target marketing such as Publishers Clearing House and Reader’s Digest, have also found that the more involved the entry process, the more entrants. Businesses often obtain marketing information about a customer from sweepstakes entries which leads to an active participation further leading to a boost in sales.

4. Card deck offers and inserts:

A card deck offer is a product description on an individual card. The card is about the size of a postcard generally placed within a pack along with 50 or more other cards. It’s a quick and enticing way for many busy people to “shop” through a variety of product offers. You can normally target and send your offer to a large number of carefully selected prospective customers.

This method is less costly as compared to other marketing techniques. On the other hand, inserts give you a direct approach to both homes and businesses in the desired geographical area, giving you the flexibility to drop any number at any time.

5. Social media visibility / Viral marketing:

Social media makes the process even easier because of all of the information that people readily share, and also because of the large number of users on sites like Facebook, Twitter, Instagram, Pinterest and more! 40% of people spend more time socializing on social media than face to face in today’s era. So needless to say, social media makes for the perfect place to identify your target audience and turn them into new sales leads benefiting your business.