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Top 5 lead generation software to benefit your business

Lead generation

These days businesses do not prefer cold calling much as there are a number of better options available for connecting with prospects. Lead generation is one of them. In the simplest form, lead generation refers to the act of gathering valuable personal information from a prospect in exchange for content that they find useful e.g eBook, webinar etc. So, basically, it is an effort of assuring the success of a marketing campaign by targeting only the qualified or interested audience. There are a lot of lead generation software available for this purpose. Have a look at the best ones:

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Customer loyalty program: Top 6 tips to make it a huge success

Customer loyalty program

A customer loyalty program is all about employing strategies for customer appreciation, encouragement so as to accomplish customer retention. It may vary from an advanced access to new products to free merchandise. Companies leverage loyalty program to strengthen their relationships with their customers. Here are the most effective tips to make your loyalty program a success:

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How relationship marketing benefits your business

Relationship marketing

Relationship marketing is a form of marketing that emphasizes customer retention and satisfaction, rather than a focus on sales transactions. It is an arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. Using this process, businesses aim at making a comfort zone with a client that doesn’t aim at one-off sales. This, in turn, provides them a number of benefits:

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The lesser known uses of customer relationship management software

Customer relationship management

CRM is very well known to help businesses manage processes such as lead tracking, customer support, customer data management, automating sales, simplifying sales processes and a lot more. This is not it, there’s a lot more to customer relationship management. CRM software help businesses in a number of ways that are not known to all. Read on to know what those uses are:

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4 of the best gamification software for your business

Gamification for business

‘Gamification software’ refers to any tool or platform used for applying game mechanics to non-game contexts so as to increase engagement and successful end-results. In the case of businesses, these platforms are mostly used for customer loyalty, employee engagement, and performance management. Here’s a list of the best gamification software that you can leverage to boost the success of your business like never before.

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Providing an exceptional customer support through social media

Social media customer support

Customer expectations are increasing with each passing year. This calls for the creation of a seamless experience that spans the showroom floor to the social media platforms. This can be done by providing exceptional customer support through multiple channels including social media. Let’s have a look at the best strategies to provide an unmatched customer support through social media:

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Delight your customers with a highly efficient automated service

Automated customer service

Every business strives to provide an exceptional service to its customers. Organizations today, go above and beyond and come up with the best solutions so as to boost customer satisfaction levels. Customer service automation is also one of those solutions.

When used appropriately, an automated customer service is capable of saving your company a lot of time, money and employees as well. Here are the best practices to automate your customer service that’ll benefit your business like never before:

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How an effective automated customer service benefits your organization

Automated customer service

An automated customer service refers to any customer engagement occurring through automated means, without the assistance of live agents. If carried out appropriately, it can be an efficacious means of customer engagement as it would save time and money for your business and consumers alike. Apart from this, it has a number of other benefits to provide to your business:

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The best tips to handle support tickets faster than ever

Support tickets

A support ticket is commonly used in an organization’s customer support center to create, update, and resolve reported customer issues, or even issues reported by that organization’s other employees. Generally, staff receiving a query from a user would fill out a small card with the user’s details and a brief summary of the request and place it on a list of pending queries for an appropriate person. Support tickets help resolve queries that are impossible to handle in a single attempt. Since it eventually affects customer satisfaction, so, the entire process needs to be speedy. Here are some useful tips that can help speed up the entire process:

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How to build an emotional connection with your customers

Customers

Businesses these days, very well know the power of a strong customer relationship. They are ready to go above and beyond to live up to the customers’ expectations to build an emotional connection with their customers. Connecting with your target audience on an emotional level can actually help you boost the level of customer satisfaction and hence, gain long-term customers. But how do you do that? Read on to know:

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Lead generation with live chat: Know how the tool garners quality leads!

Lead generation

Lead generation refers to the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. A business may acquire leads from a number of sources such as through personal referrals, through telephone calls or advertisements and other means. Surprisingly, businesses can even leverage the live chat feature on their website for this purpose. Let’s see how that can be done:

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Customer feedback: Why does it matter for your business?

Customer feedback

Customer feedback is basically the opinion of the customers regarding your products and services. Since customer satisfaction is the ultimate goal of any business, so, customer opinion is the most important of all and you need to make sure you listen to them at all times. Customer feedback matters a lot as it benefits your business in a number of ways:

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Customer service reps: Questions to ask in order to hire the best ones!

Hiring customer service agents

Customer service is an inevitable aspect of a company and it’s success. You may offer the best of goods and services to the customers but that’s not the only thing that matters. Despite the exceptional quality of your goods, customers may still have queries that if go unresolved may lead to customer dissatisfaction.

So, you need to ensure that the customer service you offer to your customers is satisfactory. For this, you further need to make sure that you hire the right candidates to handle your customers. Let’s have a look at the mandatory interview questions you need to ask while hiring customer service reps:

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Here’s how you enable a small customer support team to respond faster

Customer support reps

With the ever-increasing customer expectations, it becomes quite difficult for the small customer support teams to live up to customer’s expectations. With all the customers’ queries and complaints flooding in through different channels, providing timely responses becomes a daunting task. However, even the smaller teams can provide the expected level of service using the following strategies:

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Things every customer service representative needs to know

Customer service representatives

Working at a customer service center is quite a daunting task. You have to deal with a variety of customers and situations may not always be in your favor. The only solution is to handle every situation gracefully. There are certain things that a customer service representative needs to know before everything else. Let’s see what they are:

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