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All that you should not be doing during a proactive chat

Proactive chat

As a matter of fact, not all the website visitors like to engage. They rather like to be engaged. That’s where a proactive chat steps in. These chat invitations facilitate customer engagement so that you do not miss out on any opportunity of conversion. However, proactive chat can be beneficial only if you use it in an appropriate manner. There are certain mistakes that if committed can actually have a negative impact on your visitors. Read on to know what they are:

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6 Email list builders to grow your business effectively

Email list builders

Why do you even need to build your email list in the first place? Well, an email list is quite an essential element of your marketing strategy as it not only promotes your content but also drives sales. In other words, it actually helps grow your business and in turn, grow your business. That is why you should consider building one. Now the question is, how to do that? Well, you just need to opt for a highly effective email list builder so as to make the most out of your marketing strategy.

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Top 5 tools that help businesses reduce cart abandonment

Cart abandonment

As a matter of fact, cart abandonment is something that eCommerce site owners fear the most. It is no less than a nightmare for them. The reasons for cart abandonment may vary from a normal sign up form to expensive shipping. Whatever the reason be, cart abandonment can be a hindrance to a business’s success. A number of tools, software, and plugins have been developed to eliminate cart abandonment. Here’s a list of the best ones:

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What infuriates your customers the most?

Unhappy customers

Unhappy customers may directly or indirectly mean high bounce rates, bad company reputation, declined sales, deflated profits and much more. Even if you do your best to gain customer satisfaction, there are certain pitfalls that might lead to customer dissatisfaction. So, it is necessary to be aware of how your customer service efforts are performing. Let’s have a look at the most common reasons that you do not realize can make your customers unhappy.

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Top tips to increase your net promoter score ( NPS )

NPS

NPS or Net Promoter Score is a relationship survey that enables you to understand whether your customers would recommend you to others. It is of high significance for your business as it lets you know where actually you stand when it comes to your business’s success. NPS score actually lets you measure customer satisfaction, customer loyalty and a lot more. Therefore, working towards its improvement can actually help your business stand out from the crowd.

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Influencer marketing: Know how it benefits your brand

Influencer marketing

It is a known fact that influencer marketing is mainly focused on key individuals rather than the target audience or potential customers. It is all about identifying the individuals that have influence over potential buyers and orienting marketing activities around these individuals. In other words, this type of marketing is like personifying your brand where the influencers have a personal relationship with their audience. Leveraging this form of marketing for your brand can benefit your business in a number of ways:

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Best WordPress plugins to enhance your customer support

WordPress plugins for customer support

In order to provide an exceptional customer support to your customers today, just providing an easy way to reach out to you is not enough. Your business requires something more efficient than emails, contact forms, and phone calls. This is because people are addicted to the high-speed technology today and long for an instant problem resolution. Since all of these customer support approaches are quite slow and require customers to wait, so, you need to look for alternatives. Live chat, ticket support, FAQ etc are some of the alternatives that when integrated into WordPress can improve the customer service. Here’s a list of the best WordPress plugins to improve your customer service quality:

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Here’s how you can make the most out of cross-selling

Cross-selling

Cross-selling is one of the most efficacious methods of boosting the profits of a business. It is a powerful tool for expanding the reach of your business, acquiring new customers and enhancing customer lifetime value by encouraging them to buy something that adds to the value of their chosen product. When done right, cross-selling can benefit a business like never before. Here are the best practices to make the most out of cross-selling:

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4 of the latest and best trends in customer service today

Customer service trends

The trends in customer service are updated every now and then. And the businesses try and keep up with every new advancement in customer support so as to keep their customers happy. Customer service has undoubtedly become complex due to the ever-increasing expectations of the customers worldwide. There’s no such technology to notify one about the latest trends in customer support. In order to keep up with the pace, businesses need to study the patterns in consumer behavior thoroughly. Based on such patterns, we have accumulated a list of five latest trends in customer service:

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Top 5 lead generation software to benefit your business

Lead generation

These days businesses do not prefer cold calling much as there are a number of better options available for connecting with prospects. Lead generation is one of them. In the simplest form, lead generation refers to the act of gathering valuable personal information from a prospect in exchange for content that they find useful e.g eBook, webinar etc. So, basically, it is an effort of assuring the success of a marketing campaign by targeting only the qualified or interested audience. There are a lot of lead generation software available for this purpose. Have a look at the best ones:

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Customer loyalty program: Top 6 tips to make it a huge success

Customer loyalty program

A customer loyalty program is all about employing strategies for customer appreciation, encouragement so as to accomplish customer retention. It may vary from an advanced access to new products to free merchandise. Companies leverage loyalty program to strengthen their relationships with their customers. Here are the most effective tips to make your loyalty program a success:

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How relationship marketing benefits your business

Relationship marketing

Relationship marketing is a form of marketing that emphasizes customer retention and satisfaction, rather than a focus on sales transactions. It is an arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. Using this process, businesses aim at making a comfort zone with a client that doesn’t aim at one-off sales. This, in turn, provides them a number of benefits:

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The lesser known uses of customer relationship management software

Customer relationship management

CRM is very well known to help businesses manage processes such as lead tracking, customer support, customer data management, automating sales, simplifying sales processes and a lot more. This is not it, there’s a lot more to customer relationship management. CRM software help businesses in a number of ways that are not known to all. Read on to know what those uses are:

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4 of the best gamification software for your business

Gamification for business

‘Gamification software’ refers to any tool or platform used for applying game mechanics to non-game contexts so as to increase engagement and successful end-results. In the case of businesses, these platforms are mostly used for customer loyalty, employee engagement, and performance management. Here’s a list of the best gamification software that you can leverage to boost the success of your business like never before.

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