The most powerful tool that a business can possess today in this highly competitive world is ‘WOM’. However, a lot of effort goes into gaining loyal customers who would be a source of WOM marketing. Once a business gains a loyal customer base, customer testimonials and feedback can then be collected and used in the most appropriate way, so as to make the most out of them. Here are the best ways of doing so:
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The term ‘upselling’ refers to a sales technique where a customer is made to spend more by buying an upgraded version of what’s being purchased. It may also mean exposing the customer to other unexplored options. Either way, it’s about convincing a customer to spend more.
However, it’s very important to know the right way and time to upsell. That’s because you may seem pushy if it’s not done in a proper manner. The best way to do it is using a live chat service. Here’s how you can do it:
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It has always been said that customer retention is more beneficial than customer acquisition. But that’s the case with the businesses who have already acquired a considerable amount of customers. What about the startups? Well, they obviously need to invest in customer acquisition. However, just doing it blindly won’t help. Smart work can prove to be fruitful in this case. Wondering what smart work means here? Read on:
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Customer service is a tough profession to opt for. Being a customer support agent is quite challenging owing to the diversity of customers to be served every day. Of all the skills that a customer service representative needs to possessive, it’s a necessity to embrace a positive attitude towards your customers to serve them even better. Here’s how you can do that!
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What is customer churn? Well, for any business, it’s no less than a nightmare. Churn rate basically shows how your business is doing with keeping customers by your side. Customer churn may be caused due to inadequate product quality or lack of support or absence of credibility of the business and other such factors. The reasons for customer churn are numerous but the solution to this problem is just one- customer retention! Here are some of the most effective tips for retaining your customers:
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Communication is the major factor that decides the quality of a relationship. Especially when it comes to businesses and customers, communication goes far beyond just defining the relationship between the two. It has got to do with various aspects related to the business. Read on to know what all communication can do for a business:
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Meeting or exceeding customer expectations is possible only if you know what exactly your customers want. Knowing their pain points helps improve the service quality and boost customer satisfaction. A customer feedback survey is the best way of knowing about customers preferences, likes, dislikes and hidden requirements. However, businesses need to identify the customer feedback medium that would work best for them. Here are the best ways of doing the same:
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A CRM system helps manage the relationship between a business and its customers so as to help the business grow. It actually helps organize the data collected through the interactions between the customers and agents. In addition to this, a CRM also allows tracking the history of all such interactions, whenever needed. And this does not end here! Integrating the CRM system with a live chat service further adds to the efficiency of a CRM. Read on to know how:
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It won’t be wrong to say that the businesses today, thrive on customer satisfaction. The ones that succeed in meeting or exceeding customers’ expectations are able to benefit themselves to unimaginable extents. Ever wondered what’s common amongst all of those highly successful businesses? They offer a live chat assistance on their websites! Yes, live chat is all that makes a big difference! Read on to know how it does that:
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Apart from driving in all the major benefits, like engaging visitors to conversions to providing loyal customers, live chat has an added advantage. It helps capture business leads as well. Yes! you can actually gather business opportunity leads using your live chat window. Read on to know how:
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An omnichannel customer service is the best way to provide the customers with a seamless shopping experience, no matter wherever he/she is shopping from. This type of customer support includes channels such as FAQ web pages, mobile applications, social media and more. The basic idea is to let the customers avail assistance through their preferred channel of communication. Omnichannel customer service not only enhances the quality of customer support and provide you happy and loyal customers. There’s a lot more, that it can do for your business. Read on to know:
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Self-service is the latest trend in customer service. Customers today, long for instant solutions which are not possible through the traditional methods of customer service. So, that’s where self-service comes into play. Self-service is all about providing the customers with the necessary tools that they’ll require in solving their queries. It ensures customer satisfaction, boosted sales and strengthened long-term customer relationships. This does not end here, read on to know what all it can do for your business:
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Net promoter score is one of the many metrics that let you know how satisfied your customers are with your products or services. Once the NPS scores have been gathered, there are two possibilities: either they get piled up as a mere feedback or they are used up in a better way to benefit the business. Piling them up is of no use, however, if you plan to make the most out of them, read on to know how that can be done:
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A majority of the businesses today strive to go above and beyond to nurture their customers. Do you know why? The answer is simple- It’s easier to retain the existing customers rather than acquiring new ones. So, it’s advisable to take care of your customers even after the sale has been closed. One such way of doing this is following up using emails. However, if the follow-up email lacks the most crucial elements, it is less likely to be opened up. Here’s all that makes your follow up emails effective:
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Live chat is a clear preference among the users over more traditional customer service channels like email or phone. It is capable of delivering immediate responses and providing instant query resolutions in real time. Whether the customers crave information or have pre-sales queries or require post-sales support, live chat is the best resolution to all of their queries. As an online channel, this service meets the customer exactly where and when they need it. All these features make support via live chat effortless and more user-friendly as compared to phone or email support.
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A bad customer service may be seen in a number of forms such as inefficient customer support agents, poor support channel management, slow customer query resolution and more. Since customer service plays a significant role in deciding the success of a business so it requires special attention. Taking this aspect of a business for granted can have the following consequences:
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In marketing, customer lifetime value or simply CLV refers to a prediction of the net profit attributed to the entire future relationship with a customer. It is an important concept as it encourages firms to focus on the long-term health of their customer relationships rather than the quarterly benefits. Higher the CLV, more successful is the business. Here’s a list of what all can be done to increase the customer lifetime value:
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So far we have talked about live chat software and its benefits for e-commerce sites. When it comes to travel and tourism sites, live chat is equally beneficial for these sites. Just like e-commerce websites make the most out of this service, travel websites can also leverage it to guide their customers, increase website conversions, boost revenue growth and more. Read on to know how.
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The term “brand” refers to a name, term, design, symbol, or other feature that distinguishes a business or product from its competitors in the eyes of the customer. It plays a significant role in differentiating a business from its rivals. In this article, we have explained a brand’s significance in a detailed way:
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The basic idea behind providing a live chat assistance on a website is to remove customer pain points in shortest possible time. It is basically meant to ensure that customers are not left alone with their problems. However, it is important to employ some strategies so that your live chat service works appropriately. Read o to know what makes your live chat service efficacious:
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