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Killer ways to diminish the customer acquisition cost for your business!

Reducing CAC for a business

Customer acquisition cost (CAC) refers to the cost associated with convincing a customer to buy a product/service. It includes the cost of the product and the cost incurred on research and marketing efforts as well. It holds a significant role in calculating the value of the customer to the company as well as the ROI of acquisition. It’s imperative that lower the cost, greater the success of the business. Here are some amazing tips to effectively reduce customer acquisition cost.

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Knowledge base content mistakes that may drive your customers away!

Knowledge base

Customer centricity, customer empowerment, and self-service are some of the prominent terms in customer service nowadays. These terms are all made effective in the form of a single informative knowledge base using a number of tools available.

Tools like WordPress, Heroic KnowledgeBase, KnowAll etc. allow the businesses to put up the best kind of enlightening content for their customers. However, the tools won’t magically do everything that a knowledge base is supposed to do. Also, the tools can help put up great knowledge base content but there’s still a high probability of things going wrong.

Here’s a list of all the mistakes that a business may be making despite a rigid support from these highly efficacious knowledge base creation tools. Take a look at the most common knowledge base content mistakes so that you keep them at bay: Continue reading “Knowledge base content mistakes that may drive your customers away!”

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Want to take your customer service performance to a higher level? Read on

Customer service performance

It won’t be wrong to say that customer service is one of the most crucial factors responsible for a business’s success. That’s the reason almost all companies try to improve their customer service performance by employing the best strategies. Also, a highly productive support team will be consistent at all times.

Here are the best strategies that the most successful businesses employ so as to maximize their performance in customer service:

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Omnichannel e-commerce: What makes it every business’s favorite?

Omnichannel e-commerce

The retail businesses around the globe have moved towards omnichannel e-commerce. The reason being- that’s how a retail business can become a great retail business today. Gone are the days when multichannel customer service used to be a fad. The latest way of making the most out of a business, gaining highly satisfied customers and enjoying the greatest business profits is omnichannel e-commerce!

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That’s how banking sector leverages the power of live chat today!

Live chat for banks

Today, live chat is much more than just a customer support tool for the companies around the globe. It is a way of getting all creative and decked up to take customer experience to an entirely new level.

In the banking sector, customers show an increasing preference for interacting with banks digitally. As a result, most of the banks have already invested great amounts of money in their online platforms. They further strive to find ways to enhance the customer experience. That’s where live chat service for banking steps in and here’s a list of all the benefits it offers to the banks leveraging it.

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The best ways to manage your remote customer service team

Remote customer service

Why a remote customer service team?

Well, there are a number of reasons:

i) Remote working has grown extremely popular

ii) Employees working remotely feel a sense of having a control over the environment they are working in and hence are more productive

iii) Working while enjoying results in a free mind that boosts the productivity further.

As far as the business is concerned, the reasons may vary from an absence of the office to having team members across time zones so as to respond faster to customers all over the world. Whatever the reason be, there are a number of ways to make the most out of your remote customer service. Read on to know the best ones.

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Marketing automation: Know how it benefits your small business

Marketing automation

So, you’ve got a small business with limited staff and resources. You wish to grow larger both popularity wise as well as profitwise, don’t you?

But you find it difficult to run complex marketing campaigns and manage your time efficiently, right?

Well, there’s a solution to all your problems and it’s called- marketing automation! Here’s how it helps your business get the most out of your marketing campaigns and eventually achieve your ultimate goal.

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All that an exceptional social customer support does for your business

Social customer support

The world’s leading brands are more of social media savants today. In fact, every business or brand that cares about its customers is there where it’s customers are present- social media! Social customer support is no longer a trend now, it’s larger than reality!

Businesses around the globe turn towards social media following the belief that they can survive only if they are customer-centric! Social media is a place where a majority of the population is and where the brands can make the most out of their marketing efforts. Here are the top benefits a social customer support provides to the businesses leveraging its power:

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All that may make the online shoppers frown upon your brand

Online shoppers

This is an era of digitization. Today, you can find everything from a newspaper to books to apparels online. You don’t need to hop stores to purchase something that you require. You just need to browse and click and that’s it! Though online shoppers experience convenience with the help of online shopping, there are a number of difficulties they have to face. Here’s a list of the most common -problems that simply piss the online customers off:

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The coolest brand building hacks you need to know today!

Brand building

What’s your idea of brand building?

What all do you think a brand needs to grow?

Well, if you ask us, brand building refers to boosting a brand’s equity directly through advertising campaigns and indirectly through promotions such as event sponsorship. In order to build your brand effectively, you need to employ an exceptional brand building process.

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Going that extra mile for your customers with a live chat service

Live chat service for business

As an online business, you realize the importance of an exceptional customer experience. You strive to leverage the omnichannel customer service. You offer an unrivaled customer support using a mobile-optimized website, social media, live chat, messaging apps and so on!

Oh, did I just say live chat?

Well, it’s a no-brainer that the highly efficacious service enables you to help your customers 24/7/365. It benefits your business through lowered costs, increased sales and a competitive advantage.

This doesn’t end here! You can maximize these benefits further using these clever tactics.

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Why is omnichannel customer service the future of customer support?

Omnichannel customer service

Today’s customers are in love with omnichannel customer service.

The reason?

Well, they are more knowledgeable, impatient and concerned about their convenience than ever before! All they demand is a seamless experience with a brand.

And guess what? An omnichannel customer service provides exactly what they desire. Whether a customer is looking for a replacement part, needs help to install software, or is questioning a surcharge, the impeccable service effectively does it all. Apart from this, there are a number of reasons that prove that an omnichannel service is surely the future of customer service. Read on to know.

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Customer acquisition: Why most startups fail at it in the first place?

Customer aquisition

They say- Customer acquisition cost is much higher than customer retention.

That’s true but applies only to the businesses that have already established themselves in the lucrative market.

What about the startups?

They’ve got to find the stepping stones in the first place, right? But the cruel truth is, most of the startups fail in doing that and here are the most common reasons responsible for the same:

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Some more customer service trends that’ll be huge in 2018!

Customer service trends

Customer service will always be a game changer for every business, no matter what scale or size. So, it’s imperative that every business follows the latest customer service trends so as to keep up with the ever-rising customer expectations.

We made you familiar with the top customer service trends that’ll be big in 2018! Here are some more.

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