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How customer relationship is directly proportional to content marketing

Content marketing for customer relationship

For any business, no matter what scale, it’s mandatory to build a strong customer relationship with each and every customer it’s serving. The reason? Well, it’s because of and for the customers that a business exists. So, it’s imperative that the businesses strive hard to woo their customers and build strong and long-term relationships.

Of all the tried and tested strategies, content marketing is one of the most effective ways of developing a strong relationship. Here’s how:

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How to create a feedback form that really helps improve customer service

Feedback form

Working as a part of the customer support team, you must have often heard- Customer feedback matters! Well, it’s absolutely true and the best way to know what customers feel about your business is a feedback form!

Whether your customers choose to fill your feedback form or abandon it depends upon the way it’s crafted. It totally depends upon the usability of your feedback form.

If you want to know how you can craft an effective feedback form, read on.

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Customer support trends: What’s hot and what’s not for the coming year!

Customer support trends 2018

Customer support trends undergo evolution with each passing year. Just like we saw live chat, artificial intelligence, chatbots and other such amazing advents transforming the customer support industry, several other trends will continue to enhance customer experience.

Here is a rundown of the latest customer support trends that will help keep your customers and target audience smiling in the coming year!

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Customer experience: The best tips to ramp it up for your eCommerce

Ecommerce customer experience

What’s your idea of an exceptional eCommerce customer experience? A well-designed website, easy navigation, killer content, easy checkout process and stuff?

Well, there’s much more that affects customer experience today. The eCommerce customers today are smarter than ever and highly impatient. Businesses have to strive hard to impress them as their success is no more ruled by just the product and service quality.

It’s the customer experience that plays a major role in deciding the customers’ perspective of a business today. Here’s all that helps enhance the experience and place the business in a win-win situation.

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Top customer retention sins that may actually drive your customers away!

Customer retention

Businesses around the globe are very well aware of the fact that customer acquisition costs far more than nurturing the existing customers. That’s the major reason why they religiously practice customer retention. However, not all of them do it the way it needs to be done!

Here’s a list of all the wrong customer retention practices that may shoo your customers away rather than keeping them glued to the brand. Read on to identify if you too are involved in these practices and probably harming your business!

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Boost your CSAT: Sure fire tips to ramp up your e-commerce success!

Tips to boost CSAT

CSAT or customer satisfaction is the measure of how happy your customers are with your products and services. Customer happiness is something that most of the successful businesses today strive to excel in and the other businesses work at achieving.

There are a number of tips that are believed to be helpful in achieving customer satisfaction. Some of them include setting appropriate expectations for the customers, providing a 24/7 customer support, replying faster, making it easy for the customers to reach out to the customer support team and more! However, all these tips are effective only if they are followed the way they need to be. Didn’t get it? Read on.

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Mobile e-commerce: Elements that you just can’t miss out on at any cost!

Mobile e-commerce

There was a time when e-commerce boomed into our lives and transformed everything. Shopping for just about everything that too from the comfort of our home became so much easy. Adding up to the convenience came in mobile e-commerce which is an evolution of traditional e-commerce such that it can be accessed using handheld devices.

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Best tips to protect your brand from the wrath of angry social media users!

Tips to protect brand reputation

There’s an age-old saying- Prevention is better than cure! This is absolutely true in case of a brand or a business today!

What makes us say that?

Well! No matter what scale or size a business is, no matter how great it’s products or services are, it has to face the wrath of angry social media users at some point or the other. Bad comments, negative reviews, defaming WOM is almost inevitable.

Though customer complaints are inevitable the way a brand or a business responds to them is what saves its reputation. Read on to know the best ways to respond and protect your brand:

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24/7 live chat assistance: Lesser known benefits of the amazing service!

24/7 Live chat for business

You’ve probably heard about the benefits that a 24/7 live chat assistance offers to your website and business, isn’t it? You may have heard that it helps engage website visitors, convert them into customers, grow your business, boost sales and probably keep the customers coming back.

What if we say that’s not all?

What if we say there are a number of benefits that you are not yet aware of?

Don’t believe us? Read on.

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Here’s how live chat amazingly skyrockets all your marketing endeavors!

Live chat for marketing

Live chat is more than a support on your business website.

It’s more than a digital equivalent of your physical shop assistant.

So far, you’ve heard that a live chat assistance helps in customer query resolution, boosts sales and profits, increases customer retention and stuff.

Well! that’s not the end of the story. Here’s something more to it. Here’s how a power packed live chat tool can help boost your marketing endeavors like never before!

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Here’s how a live chat support benefits your online pharmaceutical store

Live chat for online pharmacy

So, you run an online pharmaceutical store?

Yes? Great!

What do you do to differentiate yourself from your competitors?

How do you manage the legitimacy and credibility of your website?

How do you ensure your customers’ satisfaction?

Is your website a high conversion one? No?

Well! What if we tell you, you can get all that you may be missing out on with just a single live chat tool on your website? Not convinced? Read on.

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Live chat for automotive business: The benefits you are missing out on!

Live chat for automotive business

Being a modern day automotive business owner you’ve probably got a well-designed and fully optimized website. But wait a sec! Does your website offer a live chat service?

NO?

Well! In that case, you are missing out on a number of prospects, sales and business growth opportunities. If you’ve not yet considered a live chat service on your live site, here’s all you need to know and act upon!

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Live chat trends: Know the hottest ones that successful businesses use!

Live chat trends

Are you aware of the latest live chat trends? 

If not, you’ve landed up at the right place.

Though live chat is one of the customer service tools, it has successfully established itself as a powerful entity in the entire scenario. The amazing tool has empowered a number of businesses and helped them grow rapidly. The already powerful trend has become more efficient with the latest advancements. Let’s have a look at the hottest trends in a live chat service this year:

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How live chat and video chat services benefit the healthcare industry

Video chat

The healthcare sector has always welcomed the advancements in technology with opened arms. The sector continues to constantly redevelop and improve patient care and operations. As a matter of fact, the advent of live chat and video chat in the healthcare industry has played a significant role towards the improvement in patient care.

Let’s see how live chat and video chat facilitate the healthcare services:

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Know how online cosmetics companies enhance their customer experience

Cosmetics companies enhance customer experience

The whole world is online. So is the cosmetics industry! Reason? Every business that wants to be successful in today’s era, employs a customer-centric approach. Higher the level of customer satisfaction, the more successful is the business and the only way of doing that is enhancing the customer experience.

Here’s a list of the best practices from the most successful online cosmetics companies:

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Lead generation myths: Have you already fallen a prey to any of them?

Lead generation myths

Lead generation myths! Yes! they do prevail.

In an attempt to make the most out of the lucrative market, businesses often tend to follow the age-old practices that are said to be tried and tested in their niche. What they fail to understand is the reality.

Lead generation is one of the most important aspects of any business. The process is so popular that it has a number of myths related to it. Wisdom lies in identifying them and employing the genuine and effective strategies.

Let’s make it easy for you. Here are the top lead generation myths, demystified for you!

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