It’s a no-brainer that the customers today, prefer mobile apps instead of the mobile browsers. So, it’s imperative that every business that heeds to the customers’ mobile requirements is a successful one today.
The reason?
Continue reading “Here’s why you should invest in a mobile app for your business”
WOM has been there since ages!
No, seriously!
People around the globe have been dependent on the recommendations of their friends, relatives, colleagues and so on for the purchase of a thing as small as a toothpaste. With time WOM has grown as an inevitable aspect of a business’s growth. Hence, every business that wishes to taste success looks for strategies to garner more and more of WOM.
Continue reading “Clever tactics to skyrocket WOM for your business!”
Businesses these days, are very well aware of the importance of customer satisfaction and its impact on their success. Business owners are ready to go above and beyond to make their customers happy. But there are times when things do not go as planned. Some customer relationships might get damaged due to an unfavorable event. What should be done in such cases? Read on to know.
Continue reading “Striving hard to win back an unhappy customer? Read on!”
A knowledge base refers to the technology used to store complex structured and unstructured information used by a computer system. It is a way of sharing, organizing and managing common knowledge which further provides a way of transmitting essential information to the customer. These days, we have a number of knowledge base software that provide a business with more tailored tools for knowledge management:
Continue reading “The best knowledge base software for your small business”
You may ask me: What’s the need to add a personal touch to a business’s live chat support?
Well, that’s because apart from the customers’ obvious needs for which they end up on your website, they also have psychological needs. Every business needs to fulfill these needs so as to turn its website visitors into paying customers! This can be easily done by adding a human touch to its live chat support so as to facilitate warmer customer-agent interactions.
Read on to discover the best tips to personalize live chat interactions:
Continue reading “How to add that much needed personal touch to your live chat support”
Customer acquisition cost (CAC) refers to the cost associated with convincing a customer to buy a product/service. It includes the cost of the product and the cost incurred on research and marketing efforts as well. It holds a significant role in calculating the value of the customer to the company as well as the ROI of acquisition. It’s imperative that lower the cost, greater the success of the business. Here are some amazing tips to effectively reduce customer acquisition cost.
Continue reading “Killer ways to diminish the customer acquisition cost for your business!”
Automation has impacted almost all the businesses around the globe in a positive way. With a number of businesses turning towards chatbots and AI, automation is speculated to become an inevitable element of every business in the coming years with the restaurants being at the top of the list. Here’s why:
Continue reading “How chatbots are revolutionising the way hotels deal with customers!”
Customer centricity, customer empowerment, and self-service are some of the prominent terms in customer service nowadays. These terms are all made effective in the form of a single informative knowledge base using a number of tools available.
Tools like WordPress, Heroic KnowledgeBase, KnowAll etc. allow the businesses to put up the best kind of enlightening content for their customers. However, the tools won’t magically do everything that a knowledge base is supposed to do. Also, the tools can help put up great knowledge base content but there’s still a high probability of things going wrong.
Here’s a list of all the mistakes that a business may be making despite a rigid support from these highly efficacious knowledge base creation tools. Take a look at the most common knowledge base content mistakes so that you keep them at bay: Continue reading “Knowledge base content mistakes that may drive your customers away!”
It won’t be wrong to say that customer service is one of the most crucial factors responsible for a business’s success. That’s the reason almost all companies try to improve their customer service performance by employing the best strategies. Also, a highly productive support team will be consistent at all times.
Here are the best strategies that the most successful businesses employ so as to maximize their performance in customer service:
Continue reading “Want to take your customer service performance to a higher level? Read on”
The retail businesses around the globe have moved towards omnichannel e-commerce. The reason being- that’s how a retail business can become a great retail business today. Gone are the days when multichannel customer service used to be a fad. The latest way of making the most out of a business, gaining highly satisfied customers and enjoying the greatest business profits is omnichannel e-commerce!
Continue reading “Omnichannel e-commerce: What makes it every business’s favorite?”
Every business fears any kind of negative publicity. However, it’s not at all easy to avoid it. That’s because the customers today are quick enough to blurt out all their grievances publicly. And when that happens, what should a business do?
Read on to know.
Continue reading “Here’s how a business can turn customer complaints into assets”
Today, live chat is much more than just a customer support tool for the companies around the globe. It is a way of getting all creative and decked up to take customer experience to an entirely new level.
In the banking sector, customers show an increasing preference for interacting with banks digitally. As a result, most of the banks have already invested great amounts of money in their online platforms. They further strive to find ways to enhance the customer experience. That’s where live chat service for banking steps in and here’s a list of all the benefits it offers to the banks leveraging it.
Continue reading “That’s how banking sector leverages the power of live chat today!”
Why a remote customer service team?
Well, there are a number of reasons:
i) Remote working has grown extremely popular
ii) Employees working remotely feel a sense of having a control over the environment they are working in and hence are more productive
iii) Working while enjoying results in a free mind that boosts the productivity further.
As far as the business is concerned, the reasons may vary from an absence of the office to having team members across time zones so as to respond faster to customers all over the world. Whatever the reason be, there are a number of ways to make the most out of your remote customer service. Read on to know the best ones.
Continue reading “The best ways to manage your remote customer service team”
So, you’ve got a small business with limited staff and resources. You wish to grow larger both popularity wise as well as profitwise, don’t you?
But you find it difficult to run complex marketing campaigns and manage your time efficiently, right?
Well, there’s a solution to all your problems and it’s called- marketing automation! Here’s how it helps your business get the most out of your marketing campaigns and eventually achieve your ultimate goal.
Continue reading “Marketing automation: Know how it benefits your small business”
Co-browsing literally means being there for your customers when they have a query or are simply stuck somewhere amidst the purchasing process. It’s all about making them feel as if you are there by their side to guide them through online processes.
Continue reading “The ultimate benefits that co-browsing can provide to your business”
Why CRM in the very first place?
Businesses today, can leverage the technology so as to collect every bit of information about their website visitors. But what after a lot of data has been collected?
Continue reading “Inevitable elements of a highly efficacious CRM solution for a business”
The world’s leading brands are more of social media savants today. In fact, every business or brand that cares about its customers is there where it’s customers are present- social media! Social customer support is no longer a trend now, it’s larger than reality!
Businesses around the globe turn towards social media following the belief that they can survive only if they are customer-centric! Social media is a place where a majority of the population is and where the brands can make the most out of their marketing efforts. Here are the top benefits a social customer support provides to the businesses leveraging its power:
Continue reading “All that an exceptional social customer support does for your business”
Customer segmentation basically refers to the process of dividing customers into groups based on common characteristics so companies can market to each group in an efficacious manner.
Why do businesses need it?
Continue reading “The best customer segmentation tools for a fruitful marketing campaign”
This is an era of digitization. Today, you can find everything from a newspaper to books to apparels online. You don’t need to hop stores to purchase something that you require. You just need to browse and click and that’s it! Though online shoppers experience convenience with the help of online shopping, there are a number of difficulties they have to face. Here’s a list of the most common -problems that simply piss the online customers off:
Continue reading “All that may make the online shoppers frown upon your brand”
What’s your idea of brand building?
What all do you think a brand needs to grow?
Well, if you ask us, brand building refers to boosting a brand’s equity directly through advertising campaigns and indirectly through promotions such as event sponsorship. In order to build your brand effectively, you need to employ an exceptional brand building process.
Continue reading “The coolest brand building hacks you need to know today!”