They say- Customer acquisition cost is much higher than customer retention.
That’s true but applies only to the businesses that have already established themselves in the lucrative market.
What about the startups?
They’ve got to find the stepping stones in the first place, right? But the cruel truth is, most of the startups fail in doing that and here are the most common reasons responsible for the same:
Continue reading “Customer acquisition: Why most startups fail at it in the first place?”
Every business strives to expand. For that, it requires leads which further require an effective lead generation strategy.
Now, there are a number of tried and tested lead generation strategies but the one that stands out is the one using PPC.
Want to know why?
Continue reading “PPC for lead generation: Here’s how you can make the most out of it!”
Customer service will always be a game changer for every business, no matter what scale or size. So, it’s imperative that every business follows the latest customer service trends so as to keep up with the ever-rising customer expectations.
We made you familiar with the top customer service trends that’ll be big in 2018! Here are some more.
Continue reading “Some more customer service trends that’ll be huge in 2018!”
Chatbots have taken people’s convenience to some other level!
Whether you wish to book movie tickets or order food or inquire about nearby nightclubs, just talk to the bots and consider it done!
Their growing fondness has compelled the marketers to employ strategies to engage an audience over these platforms. This has further resulted in certain trends that you’ll have to pay special attention to in the upcoming year! Here’s a list of the top chatbot trends for 2018.
Continue reading “Chatbots and the related trends you should be following in 2018”
Realising the importance of an exceptional customer experience, every business strives hard to provide one.
But do all of them succeed in doing what that?
Well, not really!
The reason? They probably neglect one of the most important aspects of the customer experience improvement strategy- unrivalled customer service tools!
Strange but true!
Everything from customer retention to increased sales can be achieved if and only if the businesses invest in mandatory customer service tools. As 2018 begins, we have put up a list of the most advantageous customer support tools that every business should consider investing in!
Continue reading “Customer service tools that you can’t afford to neglect in 2018”
You need to take good care of your customer support team!
You ask us why?
Well, that’s because your customer service representatives are the people who understand the needs of your customers. They further let you know the best ways to support them and boost customer satisfaction levels!
So, it’s imperative that you too pay attention to your customer support team and make it easy for them to serve the purpose they are there for. The best way to do that is to set such goals that give your team an understanding of what success looks like and how to reach it. Here are a few useful tips to help you with the same:
Continue reading “The art of setting better goals for your customer support team”
It’s a no-brainer that every business around the globe needs to take good care of its customers in today’s customer-centric world! So, it’s imperative that they have well-trained, highly efficient customer service team.
But what if your company doesn’t have enough resources to accept new hires?
Quite a problem, right?
Continue reading “How to outsource the best customer service contact center”
The e-commerce market is huge and it continues to grow with each passing year. As more people switch to online shopping, it becomes necessary for the retailers to make their brand visible online.
E-commerce undoubtedly boasts a virtually limitless market. The fact that it is convenient than any other form of shopping increases the possibility of e-commerce being a super duper hit in the coming years as well. For the businesses who wish to leverage it, here’s a list of the latest trends to be followed so as to achieve the desired objectives:
Continue reading “E-commerce trends 2018: All that’ll help businesses thrive!”
AI-powered customer service has changed the way customers look at a business’s support facilities. The technology has enabled the companies to gain a significant advantage by augmenting human expertise to help unlock new intelligence from data and use it to develop predictive insight.
With the numerous advantages that AI provides to a business, it is being speculated that AI-powered customer service is the ultimate future. Here’s why:
Continue reading “AI-powered automated customer service is the future and here’s why!”
Gone are the days when a customer relationship management system used to be a mere record of customer interaction. There is much more to a CRM today!
Customer relationship management has morphed into a broader spectrum of customer experience these days which makes it imperative for the businesses to pay special attention to their customer relationship management systems.
The reason?
Well, an efficient CRM means an exceptional customer experience which further means stronger relationships and hence a successful business! Let’s have a look at the latest advancements in CRM systems that the businesses today need to keep up with so as to stay ahead of the competition in 2018!
Customer relationships decide the success or the failure of any business!
The most successful businesses are the ones with loyal customers and long-termed customer relationships.
As a matter of fact, nurturing is the building block of a strong customer relationship as it provides credibility to the businesses which further leads to increased customer satisfaction, inflated sales and boosted profits. In this article, we have stated the best strategies for nurturing customer relationship:
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A quality customer service is the biggest differentiating factor for any business in today’s era. The better the quality of your business service, the more successful your business.
But are you aware of all the factors that make a customer service a “quality customer service”?
Well, if you are not quite sure, here’s a list of the keys to a great customer service in the upcoming year!
Continue reading “Quality customer service: Keys to enhance your business’s service”
Why customer appreciation?
Well, according to a research, a customer appreciation strategy influences customer loyalty and advocacy, which in turn led to boosted sales growth. So, why not leverage its benefits? Here are the best customer appreciation strategies that can help benefit your business to a large extent:
Continue reading “Customer appreciation: The best ways to make your customers feel valued!”
Social media has been a rage, ever since its introduction. Businesses encounter and follow a number of trends each year so as to communicate with their customers in the best possible manner. As 2017 comes to an end, the social media platforms will create some more disruption. The reason being a number of new technological advancements that are sure to go mainstream. Since it’s always a good idea to keep up with the latest trends, let’s have a look at the SMM trends that are going to be big in 2018.
Continue reading “SMM trends 2018: All that businesses need to focus on!”
In today’s era, when we talk about customer centricity, it’s no more just limited to knowing the hidden requirements of the customers and keeping up with their expectations. It is more about a business empowering the customers and what better way to do that other than educating them?
Now the question is- how can that be done effectively?
Well, there are a number of tried and tested ways to do that. Read on to discover.
Continue reading “The most successful ways a business can employ to educate its customers”
A business that values its customers is very well aware of the significance of customer experience. Every department of such a business strives hard to provide the best experience to all its customers so as to gain a loyal customer base.
Is your business too focused on your customers? If that’s the case, here’s a list of the latest CX tends that you need to consider so as to retain your customers in 2018!
Continue reading “Customer experience trends: All that a business should focus on in 2018!”
Firstly, what exactly is meant by customer acquisition management?
Well, the term refers to a set of techniques and systems to manage customer prospects and inquiries resulting from a variety of marketing methodologies. Marketing techniques such as customer referrals, customer loyalty programs, and participating in charitable events are quite effective at customer acquisition.
Continue reading “Customer acquisition management: Everything that you need to know!”
A live chat assistance is a very first thing a website visitor searches for when he/she gets stuck at a point. It is undoubtedly one of the most wanted communication channels to interact with websites to get instant help in case of any queries.
Continue reading “Live chat for business: Killer strategies to make the most out of it!”
E-commerce is all the rage today.
Anyone with products to sell is setting themselves up online.
The reason?
Continue reading “All that the customers want your e-commerce store to have!”
So, after going through a number of informative blog posts about the benefits of a live chat support and seeing your competitors moving ahead of you with the help of this amazing tool, you finally put it up on your official website. You’ve now got an exceptional live chat support powered by highly skilled live chat agents to help your customers out.
Continue reading “Live chat metrics: Have you been measuring the wrong ones all this while?”