Customer segmentation refers to the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing. These groups include age, gender, interests, location, buying patterns and more. When used appropriately, customer segmentation can provide a number of benefits to your business:
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Firstly, what exactly does a workforce management mean? Well, the term ‘Workforce management’ refers to the institutional process which helps maximize performance levels and competency for an organization. For a business, this process consists of all the activities needed to maintain a productive workforce, such as field service management, human resource management, performance and training management, data collection, recruiting, budgeting, forecasting, scheduling, and analytics.
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Being a part of a lucrative market, you may be well aware of the fact that you have to take care of your customer support team in order to care for your customers.
The reason?
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CRM stands for customer relationship management. The term refers to practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. Its sole aim is to improve business relationships with customers, assist in customer retention and boost the sales.
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Amazon India, one of the largest and most popular online retailer in the country, has lately taken its customer support a level further. Just like any other online shopping store, Amazon too aims at setting the bar high in terms of customer satisfaction. In an attempt to do so it has recently been asking its customers to upload their Aadhaar number to its website to track down lost packages.
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In today’s competitive era, every business, no matter big or small, should employ strategies to make the most out of the lucrative market. Businesses should strive hard to stand out and beat not just the ones in their industry, but all the others, that are calling on their prospects and customers, as they are also competing for their time, attention, and money. Here are numerous ways to be unique in the market:
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Customer lifetime value (CLV) is a prediction of the net profit attributed to the entire future relationship of a business with a customer. The prediction model can have varying levels of sophistication and accuracy.
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According to a research, a customer experience correlates highly to a willingness to consider for another purchase, willingness to recommend, and reluctance to switch to a different provider on a customer’s behalf. Therefore, for any business, an exceptional customer experience is crucial for gaining new customers and retaining the existing ones. Here are some of the reasons stating the importance of exceptional customer experience:
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Let’s consider a scenario, where you have established a great sales platform. All your beautifully displayed products and services provoke the customer’s passion and interests. The platform thus established, is performing except for one concern, that you are losing your customers due to cart abandonment. This is a matter of concern as your customers just could not all go to the last step of purchasing your products despite you displaying an excellent performance and having a high traffic of consumers.
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Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website who take any desired action on a web page.
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Humans tend to develop certain habits throughout their lifetime. The habits inculcated may depend upon the environment one is surrounded with. A workplace is one such environment that causes an individual to inculcate a number of habits. When it comes to customer support, these habits may have an adverse impact in the long run.
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Previously customers expected to receive service from an organization on the channel of their choice. Thus companies employed multi-channel customer service technique which made use of voice, email, SMS/text, web, mobile or social media. Omnichannel customer service takes the multi-channel customer service to the next level as it integrates channels to provide a consistent experience.
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A high-touch customer service can be regarded as an advanced version of the traditional approach. In this kind of approach, the basic aim is to anticipate what questions or issues callers will have at different instants of time.
Simply put, high-touch customer service is a category of contact center interaction that requires human interaction. Some contact centers train specific agents to deal with high-value customers and complex problems in order to achieve maximum customer satisfaction.
Let’s see how you can create an exceptional high-touch customer service and experience:
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Growth hacking refers to the process of rapid experimentation across marketing channels and product development to identify the most efficacious ways to grow a business. It is basically a set of both conventional and unconventional marketing experiments that lead to the growth of a business. Growth hacking aims at building a self-sustaining marketing machine that reaches a large number of target customers by itself and, continues to expand. In order to benefit from this amazing process, businesses need to employ the best growth hacking strategies. Let’s have a look at the best strategies for expanding your business:
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The holiday season is that particular time of the year when a business can gain unbelievable profits. However, these days the competition among businesses is high and customers have unreasonably high service expectations, especially during the holiday rush. In order to stand out from the crowd and maximize your holiday efforts, you need to consider the following tactics:
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Lead nurturing is a single part of the whole marketing process. Lead nurturing is a marketing term used for building relationships with potential clients even if they are not currently looking to buy a product or service. The sole purpose of lead nurturing is to raise a company’s profile in the potential client’s eyes, thus making it more likely that the client will go with the company’s product or service when he/she decides to buy.
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A lead magnet is an incentive in the form of free e-books, webinars, whitepapers etc. given away to someone in exchange for their email address. It can even be considered as a bribe that marketers offer to potential buyers in exchange for their email address, or other contact information.
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In order to accomplish lead qualification, you need to create a simple, one-page document that lists all the crucial questions you want to ask or the information you want to elicit. For this, you need to follow a systematic approach so as to provide the best results. Here’s all you need to do:
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Customer service is the most important aspect of your business as it directly affects the revenue growth. Exceptional customer service can compensate for poor marketing skills, but it’s very difficult to replace a bad customer service with effective marketing.
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Personal branding refers to the practice of people marketing themselves and their careers as brands. It’s the building of your personality in an online format. According to “Brand Yourself”, a personal brand should reflect your actual personality and should not be an idealized version of who you are. Since the relationship between brands and consumers needs to be made and remade consistently. You need to know that there is a constant desire for a reinforcement of the self-brand.
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