6 Strategies to boost the productivity of your customer support team

Customer support

The success of any business can be measured in the terms of its workers’ productivity. Higher the productivity, more successful is the business. When it comes to the customer support team, their productivity directly relates to the customer satisfaction levels which further points towards the success of a business. So, it’s imperative that special attention is paid to the productivity of the customer support team. Here are the best strategies to improve the support team’s productivity.

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4 Hacks to turn customer complaints into blessings

Customer complaints

“We love complaints!”, said no business ever! Customer complaints are rather taken as disappointments that tend to render all customer service efforts futile. But as they say- “Every coin has two sides.” Same is the case with customer complaints. Though they bring you down at the same time they help you identify and improve the weak areas in your business and customer service. All that you require seeing the positive side of these complaints is a positive attitude. Have a look at the best hacks that help extract positive results from them:

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What infuriates your customers the most?

Unhappy customers

Unhappy customers may directly or indirectly mean high bounce rates, bad company reputation, declined sales, deflated profits and much more. Even if you do your best to gain customer satisfaction, there are certain pitfalls that might lead to customer dissatisfaction. So, it is necessary to be aware of how your customer service efforts are performing. Let’s have a look at the most common reasons that you do not realize can make your customers unhappy.

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5 Best solutions to boost customers satisfaction level

Customer satisfaction

It’s not the quality of your products that matter the most to your customers. It’s not even the variety that is the first thing that impresses your customers. Wondering what can it actually be? Well, it’s the type of service that you provide to your customers. It’s the experience that they have with your business or company that decides whether they’ll return or abandon your site forever. So, wisdom lies in working towards increasing customer satisfaction way before anything else. You can employ a number of strategies for this or you may make a smarter move and use the following tools so as to boost customer satisfaction levels.

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Top tips to increase your net promoter score ( NPS )

NPS

NPS or Net Promoter Score is a relationship survey that enables you to understand whether your customers would recommend you to others. It is of high significance for your business as it lets you know where actually you stand when it comes to your business’s success. NPS score actually lets you measure customer satisfaction, customer loyalty and a lot more. Therefore, working towards its improvement can actually help your business stand out from the crowd.

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Influencer marketing: Know how it benefits your brand

Influencer marketing

It is a known fact that influencer marketing is mainly focused on key individuals rather than the target audience or potential customers. It is all about identifying the individuals that have influence over potential buyers and orienting marketing activities around these individuals. In other words, this type of marketing is like personifying your brand where the influencers have a personal relationship with their audience. Leveraging this form of marketing for your brand can benefit your business in a number of ways:

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Brand awareness: 5 Killer ways of gaining greater business exposure

Brand Awareness Marketing Concept

What is the main objective of creating a brand and carrying out related campaigns? The answer is simple: to enable your target audience to recognize and remember your products easily, build trust, strengthen customer relationships and eventually boost up the sales like never before. When it comes to brand promotional campaigns and the promoting media, you need to be wise enough to know what works the best. Here’s a list of the best ways can help gain brand awareness to a larger extent:

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That’s how SMS marketing campaigns benefit a small business

SMS marketing for business

When it comes to small businesses, SMS marketing is the most cost-effective way to increase sales especially in a marketing environment dominated by big business. This is because of its immediacy as it is a form of direct marketing. It works wonder for your business, from retaining the present customers to acquiring new ones, it has the potential to do it all. Read on to know what all it can do for your business.

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Here’s how augmented reality can benefit your business

Augmented reality

Augmented reality refers to the integration of digital information with the user’s environment in real time. This technology uses the existing environment and overlays new information on top of it. Businesses, irrespective of their size can leverage AR to provide exceptional customer experience and differentiate themselves from their competitors. Have a look at the various benefits of AR:

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Buyer personas: Know how they benefit your business

Buyer personas

A user persona refers to a representation of the goals and behavior of a hypothesized group of users. Personas are mostly synthesized from data gathered from interviews with users captured in 1–2-page descriptions. These pages include behavior patterns, skills, attitudes etc. along with a few fictional personal details so as to make the persona a realistic character. You can use personas to ensure that your messages are targeted so that the right audience engages with your company so as to make a purchasing decision. Personas can provide a number of benefits to the businesses that make use of them. They can help a business in a number of ways:

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That’s how you make your live chat service more effective

Live chat feature

Live chat has emerged as one of the most powerful tools for providing an exceptional customer service. However, just putting up a live chat feature on your website is not enough, you need to do much more than this. Here’s how you can make it far more effective and add to its power so as to make your customers happy like never before.

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Best WordPress plugins to enhance your customer support

WordPress plugins for customer support

In order to provide an exceptional customer support to your customers today, just providing an easy way to reach out to you is not enough. Your business requires something more efficient than emails, contact forms, and phone calls. This is because people are addicted to the high-speed technology today and long for an instant problem resolution. Since all of these customer support approaches are quite slow and require customers to wait, so, you need to look for alternatives. Live chat, ticket support, FAQ etc are some of the alternatives that when integrated into WordPress can improve the customer service. Here’s a list of the best WordPress plugins to improve your customer service quality:

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Here’s how you can make the most out of cross-selling

Cross-selling

Cross-selling is one of the most efficacious methods of boosting the profits of a business. It is a powerful tool for expanding the reach of your business, acquiring new customers and enhancing customer lifetime value by encouraging them to buy something that adds to the value of their chosen product. When done right, cross-selling can benefit a business like never before. Here are the best practices to make the most out of cross-selling:

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Here’s how you can gather more customer feedback

Customer feedback

Customer feedback is the best way of knowing the effectiveness level of all the efforts that a business puts into satisfying its customers. Whether it’s about the quality of a company’s product or their experience with it (company), customer feedback helps gain insights about all of these. All that a business needs to know are the hacks that can help gain more feedback. Here is a list of the best ones:

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4 of the latest and best trends in customer service today

Customer service trends

The trends in customer service are updated every now and then. And the businesses try and keep up with every new advancement in customer support so as to keep their customers happy. Customer service has undoubtedly become complex due to the ever-increasing expectations of the customers worldwide. There’s no such technology to notify one about the latest trends in customer support. In order to keep up with the pace, businesses need to study the patterns in consumer behavior thoroughly. Based on such patterns, we have accumulated a list of five latest trends in customer service:

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