What if I ask you how’ll you train your live chat agents?
Your response would probably include statements like:
Continue reading “Training your live chat agents: Essentials elements of the training process”
GDPR is a solution to customers’ woes!
The entire world is familiar and “scared” after the latest cases of data breaches.
Well, in today’s era, data breaches are real. Some people with malicious intent steal your data and then eventually mishandle it.
GDPR is one such legal framework, introduced by the European Commission to eliminate such mishaps. This data privacy revolution sets guidelines for the collection and processing of personal information of individuals within the European Union (EU).
Though the European Commission came up with a plan to protect valuable data so as to make Europe ‘fit for the digital age’. However, the regulation was enforced after six long years. Thereafter, it has finally come into force today, i.e. 25th May 2018.
Coming to the application of GDPR, it applies to all the organizations operating within the European Union, no matter what scale or size. The regulation further applies to the businesses outside EU which offer goods or services to customers or businesses in the EU.
As per the terms of GDPR, the organizations have to ensure the following things without failing:
In case an organization fails at doing so, it will have to face certain penalties. They may have to pay fines up to €20 million or 4% of their global annual sales, whichever is bigger.
If an organization has always abided by the respective data protection rules, GDPR won’t be much of an issue. However, for the businesses that have taken data privacy lightly all these years, most importantly the small-scale businesses that don’t even realize they are impacted, GDPR is going to be a real trouble.
GDPR, in no way, doesn’t stop the organizations from serving their customers and collecting their data. However, the businesses need to ensure that they are collecting and storing this valuable customer data on a lawful basis. They further have to ensure that they respect the wishes of people who want to have their data deleted.
The regulation mainly aims at boosting the rights of individuals and enable them to control their data. So, the organizations that fail at providing the desired proofs of proper handling of sensitive data, they are sure to face penalties within 72 hours of the data breach.
Does your organization take good care of its customers’ data?
As a business, taking care of your customers’ requirements and striving hard to enhance the customer experience is a great idea. Further, providing an amazing live chat support so that they can reach out to you in case of queries is a commendable move.
Continue reading “Silly live chat mistakes that may simply shoo your customers away!”
Ever considered adding live chat support on your landing pages?
Let’s first get a clear idea of the landing pages.
Landing pages, according to the digital marketers, are crucial for inbound marketing. These pages are where a business wants its target audience to land, irrespective of how they find them.
Continue reading “Here’s why you should be using live chat on your landing pages”
You must have often heard about the benefits that a live chat support provides to any business using this amazing support tool.
What nobody tells you is that a live chat support is of no use if your website visitors don’t avail it. In other words, if the chat volume on your website is less, you can’t really expect to achieve the desired amount of conversion and customer satisfaction.
So, what can be the possible solution?
Continue reading “The best tips to boost your website’s live chat volume asap!”
Does your online store seem to be plateauing?
Has your revenue begun to look the same every month?
Have all your efforts to outwit Google and crack its ever-changing search algorithm been rendered futile?
Do you feel all the money that you used to drive traffic in an attempt to increase your average order value has been wasted?
Well, if that’s the case, you surely need something much more than all that you did to profit your business. You need these tips and tricks:
Continue reading “Clever hacks to boost the average order value for your business in a jiffy!”
It’s a no-brainer that the customers today, prefer mobile apps instead of the mobile browsers. So, it’s imperative that every business that heeds to the customers’ mobile requirements is a successful one today.
The reason?
Continue reading “Here’s why you should invest in a mobile app for your business”
A knowledge base refers to the technology used to store complex structured and unstructured information used by a computer system. It is a way of sharing, organizing and managing common knowledge which further provides a way of transmitting essential information to the customer. These days, we have a number of knowledge base software that provide a business with more tailored tools for knowledge management:
Continue reading “The best knowledge base software for your small business”
Technology is continuously evolving. So are the e-commerce trends. Due to the competitive nature of the businesses, some of the trends may continue to rock and the others may fade away. In order to keep up with the latest challenges in the online market, one needs to be aware of the latest e-commerce trends. That’s what we are here to help you with!
Read on to know the topmost e-commerce trends that’ll rock 2018!
Continue reading “E-commerce trends that’ll be big in the year 2018”
Customers love having choices. They love being valued. They love their opinions being voiced. And a business that never fails to provide all this, is the one that has the highest customer loyalty and is eventually successful!
A customer loyalty program is one of the many ways of making your customers feel appreciated and encourage them to be with you for long. Personalisation encompasses activities like an advanced access to new products, special discounts on certain products and so on. Successful loyalty programs help the businesses to strengthen their relationships with their customers.
Now the question is, what all makes a customer loyalty program successful?
Read on to know the answer:
Continue reading “Clever hacks to make your customer loyalty programme a success”
Customer acquisition cost (CAC) refers to the cost associated with convincing a customer to buy a product/service. It includes the cost of the product and the cost incurred on research and marketing efforts as well. It holds a significant role in calculating the value of the customer to the company as well as the ROI of acquisition. It’s imperative that lower the cost, greater the success of the business. Here are some amazing tips to effectively reduce customer acquisition cost.
Continue reading “Killer ways to diminish the customer acquisition cost for your business!”
Facebook is a great place to be individually or as a business! When you take your business online especially Facebook, you get vast opportunities to boost its success. When it comes to lead generation, Facebook has a treasure of options to garner the best quality leads. Here are the top ways to help you with the same:
Continue reading “Facebook lead generation: The best ways to make the most out of it”
The retail businesses around the globe have moved towards omnichannel e-commerce. The reason being- that’s how a retail business can become a great retail business today. Gone are the days when multichannel customer service used to be a fad. The latest way of making the most out of a business, gaining highly satisfied customers and enjoying the greatest business profits is omnichannel e-commerce!
Continue reading “Omnichannel e-commerce: What makes it every business’s favorite?”
It’s a no-brainer that acquiring new customers is far more costly than retaining the existing ones. And the best way to do that- a successful customer loyalty program!
As an online business, your objectives’ list may include boosted sales, happy customers, greater brand exposure, lowered marketing costs and so on. What if I say, all of this would be sorted once you pay attention to your customer loyalty program?
No, seriously! A bang on customer loyalty program can help achieve all these goals. All you need to do is, follow these clever hacks:
Continue reading “That’s how you put up a successful customer loyalty program”
Co-browsing literally means being there for your customers when they have a query or are simply stuck somewhere amidst the purchasing process. It’s all about making them feel as if you are there by their side to guide them through online processes.
Continue reading “The ultimate benefits that co-browsing can provide to your business”
Suppose you enter a showroom and you find this well-dressed, well-spoken salesman keen to tell you the ABCs of each and every product present there. He doesn’t even let you tell what you’re there for and literally slaps all the relevant and irrelevant information on your face! How would you feel?
Annoyed, right?
Continue reading “Proactive chat: The best practices that’ll make your customers love you!”
Firstly, what actually does brand-building mean?
Well, it’s the process of generating awareness, establishing and promoting company using strategies and tactics. It is the visual voice of your brand that differentiates you from your competitors. It further convinces people as to why they should choose you.
How do you make your visual voice stand out?
You need an efficacious visual representation of your company that is capable of conveying the branding of your company. For this, you need to opt for an exceptional brand building platform. Let’s have a look at the best ones:
Continue reading “Top brand-building tools that’ll help your business stand out from the crowd”
Customer segmentation basically refers to the process of dividing customers into groups based on common characteristics so companies can market to each group in an efficacious manner.
Why do businesses need it?
Continue reading “The best customer segmentation tools for a fruitful marketing campaign”
Suppose you are traveling in a metro. You are sitting on a seat, earphones plugged into your ears and listening to your favorite band. Look around. What do you see?
Well, a normal view today would probably be people totally into their smartphones, isn’t it?
Continue reading “Mobile lead generation: The best tips to make the most out of it!”
This is an era of digitization. Today, you can find everything from a newspaper to books to apparels online. You don’t need to hop stores to purchase something that you require. You just need to browse and click and that’s it! Though online shoppers experience convenience with the help of online shopping, there are a number of difficulties they have to face. Here’s a list of the most common -problems that simply piss the online customers off:
Continue reading “All that may make the online shoppers frown upon your brand”