Wondering why brand advocacy?
What brand in this whole wide world wouldn’t want its customers to be saying great things about them?
But do you know what’s more delightful than having satisfied customers?
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Lead generation is vital for any business around the globe. Leads help a business thrive.
When we talk about B2B lead generation, it’s all about determining target companies, approaching new prospects and garnering qualified leads. However, you need to know that generating leads isn’t easy and trying to acquire leads in the B2B space makes it all that much more difficult. Here are the best and most effective strategies that’ll help you with an effective B2B lead generation:
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Live chat software has left no sector untouched! Whether it is the industrial sector or the hospitality sector, this amazing customer support tool sure has a crucial role to play. Let’s talk about live chat support for the hotel websites today.
What’s the first thing you encounter when you enter a hotel?
The reception, right?
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What exactly is meant by a proactive customer support?
Let us explain it in the simplest possible way- In a typical situation, customer queries are addressed when they arise. Though an instant query resolution would make them happy this reactive approach may not provide you with the desired customer satisfaction level.
Is there a better option?
Well, the answer is- Yes, there is and we call it- proactive customer support.
This type of support means you solve problems before customers have to call you. With a proactive approach, you can solve customer queries even before they become aware of them. Such a customer support can work wonders for your business, provided, you employ the mentioned strategies:
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It won’t be wrong to say that people love to get problems solved fast. Receiving an immediate response to their query or issue is a huge confidence booster for them. An efficient live chat software for is one of the many ways a business can do that.
Continue reading “Live chat for sales: Here’s how you should be using it for boosting profits!”
A business cannot exist without its customers, and this is why companies are focusing on how to win new customers and perhaps more importantly, retain existing ones. Providing an exceptional customer experience is important to the success of any business. Hence, inculcating such strategies that can help improve the efficacy of customer service can prove to be highly beneficial. Have a look at some of these customer experience strategies and leverage these to gain customer satisfaction and loyalty:
Continue reading “Want to enhance the customer experience? Here’s your ultimate guide!”
Today, customers are smarter, more impatient and quick enough in making decisions. One such example is their preference of a live chat support over other support channels.
Now, the question is – Why do customers prefer online chat services over email and phone?
Well, in order to find an answer to this question, you’ll have to read on.
Continue reading “Ever wondered why customers prefer live chat over any other support?”
Customer segmentation refers to the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing. These groups include age, gender, interests, location, buying patterns and more. When used appropriately, customer segmentation can provide a number of benefits to your business:
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Firstly, what exactly does a workforce management mean? Well, the term ‘Workforce management’ refers to the institutional process which helps maximize performance levels and competency for an organization. For a business, this process consists of all the activities needed to maintain a productive workforce, such as field service management, human resource management, performance and training management, data collection, recruiting, budgeting, forecasting, scheduling, and analytics.
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Being a part of a lucrative market, you may be well aware of the fact that you have to take care of your customer support team in order to care for your customers.
The reason?
Continue reading “How significant is a rich knowledge base for your business?”
CRM stands for customer relationship management. The term refers to practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. Its sole aim is to improve business relationships with customers, assist in customer retention and boost the sales.
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Amazon India, one of the largest and most popular online retailer in the country, has lately taken its customer support a level further. Just like any other online shopping store, Amazon too aims at setting the bar high in terms of customer satisfaction. In an attempt to do so it has recently been asking its customers to upload their Aadhaar number to its website to track down lost packages.
Continue reading “Is Amazon India taking “exceptional customer support” way too seriously?”
In today’s competitive era, every business, no matter big or small, should employ strategies to make the most out of the lucrative market. Businesses should strive hard to stand out and beat not just the ones in their industry, but all the others, that are calling on their prospects and customers, as they are also competing for their time, attention, and money. Here are numerous ways to be unique in the market:
Continue reading “The art of standing out from the crowd that every business should master!”
Customer lifetime value (CLV) is a prediction of the net profit attributed to the entire future relationship of a business with a customer. The prediction model can have varying levels of sophistication and accuracy.
Continue reading “Customer lifetime value: How important is it for your business?”
Let’s consider a scenario, where you have established a great sales platform. All your beautifully displayed products and services provoke the customer’s passion and interests. The platform thus established, is performing except for one concern, that you are losing your customers due to cart abandonment. This is a matter of concern as your customers just could not all go to the last step of purchasing your products despite you displaying an excellent performance and having a high traffic of consumers.
Continue reading “Chat invitations: All you need to decrease shopping cart abandonment”
Conversion marketing refers to the act of converting site visitors into paying customers. It further refers to tactics that encourage customers to take a specific action, “converting” a person browsing your website into a purchaser of your product or service. In terms of online marketing, this involves not only the sales pitch but also the website design and layout, as well as special actions.
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Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website who take any desired action on a web page.
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Humans tend to develop certain habits throughout their lifetime. The habits inculcated may depend upon the environment one is surrounded with. A workplace is one such environment that causes an individual to inculcate a number of habits. When it comes to customer support, these habits may have an adverse impact in the long run.
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Previously customers expected to receive service from an organization on the channel of their choice. Thus companies employed multi-channel customer service technique which made use of voice, email, SMS/text, web, mobile or social media. Omnichannel customer service takes the multi-channel customer service to the next level as it integrates channels to provide a consistent experience.
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A high-touch customer service can be regarded as an advanced version of the traditional approach. In this kind of approach, the basic aim is to anticipate what questions or issues callers will have at different instants of time.
Simply put, high-touch customer service is a category of contact center interaction that requires human interaction. Some contact centers train specific agents to deal with high-value customers and complex problems in order to achieve maximum customer satisfaction.
Let’s see how you can create an exceptional high-touch customer service and experience:
Continue reading “High-touch customer service: Everything you need to know about it”