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Want to make your website more mobile-friendly ? Here’s how you can!

Mobile friendly website

With the ever-increasing usage of mobile devices, it has become extremely important for the businesses to optimize their websites for mobile. A mobile-friendly website enables users to access your site from anywhere at any time. This calls for adjusting your website in such a manner that visitors can use it on the move. Developing a mobile-friendly site is more than just cross-browser; it’s about cross-platform. Here are the best strategies to make your site more mobile-friendly:

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Let’s talk about the impact of demographics on a live chat service

LIve chat

A business needs to consider a number of factors while deciding the implementation of a new customer support channel. And when it comes to the implementation of a support channel like live chat, the bar’s really high!

Online live chat is undoubtedly an unrivaled customer support channel for meeting customer needs throughout their online shopping expedition. It starts with the very first contact through post-sale support. It effectively meets the customer in the very same place where they turn out for their answers and that is the internet.

This article is all about educating you about the various parameters required for the implementation of live chat for a business.

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Here’s how you can keep your customers coming back to your website!

Retaining customers

In order to keep customers glued or coming back to your site, you need to use baits! Yes! Just like you use for fishing! Return customers are extremely beneficial for any business as they have the power to be an online ambassador for your organization. As a matter of fact, loyal customers do not only pay for your products and services but also tell others about their experience. Therefore, you need to keep generating their interest time and again so as to keep nurturing them and keep them coming back to your site!

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Customer feedback survey: Are you doing it the way it’s meant to be done?

Customer feedback

A customer feedback survey can transform all the departments of your business provided that it is done the right way. From the product team to the marketing team to the customer support team, everything can be improvised so as to boost your brand’s success. However, if you fail to survey the customers appropriately, all your surveying efforts are rendered futile.

Wondering what all may be wrong with your customer feedback survey form? Read on to know.

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Know how a live chat service along with AI improves customer experience

Live chat and AI

Artificial Intelligence refers to a machine/system’s ability to mimic or be indistinguishable from human behavior. It may also be called as machine learning that is the system’s ability to learn from old and new data. For instance, when a customer has a query, he/ she asks you the respective question. Now, the next time when a customer asks that question, the machine will respond based on what it learned from you. AI offers smart tag suggestions during a live chat. Chat tagging is the process of cumulating the conversations you had with customers so as to get a deeper understanding of your live chats and to be able to easily find them as and when required.

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Customer centricity: Know all that it does for your business and customers

Customer centricity

Customer centricity is all about doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain competitive advantage. Customer-centric businesses believe in the fact that their clients are the only reason that they exist. So, they do not hesitate to go above and beyond to keep their customers happy and satisfied. Being customer-centric can be extremely beneficial to a business:

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Are your live chat agents polite to your visitors or just driving them away?

Live chat agents

Your customers expect you to serve them round-the-clock and in order to succeed, you need to live up to their expectations. The online presence of your business is not enough to take your brand to the desired height. Your website further needs to serve its visitors day and night not only through its content but also through real human beings i.e. live chat agents.

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Serve your customers day and night or else you may suffer!

Live chat for customers

Do you know that you are doing your competitors a favor if you are not serving your customers round-the-clock?

Well, most of the businesses out there are doing it and you too should do it. You and your employees don’t need to be in the office 24/7/365 in order to serve the customers. All you need to do this is, opt for a live chat service provider and make the concerned individuals aware of everything you want your customers to know about your brand.

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Here’s how chatbots ramp up the effectiveness of your marketing efforts

Chatbots for marketing

Creating chatbots for a business is an insanely growing trend that we’ve seen lately. The hottest trend at the present moment is sure to be in the game for long.

These sophisticated beauties help you automate a lot of your business processes. They further help increase the efficiency of the live chat agents and raise up the level of your customer service. Oh! you’ve probably heard all of that, right?

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Social media listening mistakes that may disappoint your customers

Social media listening

Companies today, are ramping up their customer support through social media listenings. The reason? Well, things become much easy when the businesses know what their customers actually want and the customers finally get what they desire!

However, not all the businesses get it right because they commit certain mistakes while practicing social media listening.

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Killer tips to quickly grow a qualified email marketing list for your business

Email marketing list

Every business on this planet wishes to generate leads and wants the list to build up over time. What most of them fail to understand is that not every lead is a beneficial one. This results in the businesses using wrong strategies to grow their email marketing list and wasting their time and efforts.

So, what’s the right thing to do?

Read on to know.

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Chatbots and the biggest myths hindering their success

Common myths related to chatbots

The digital technology has grown bigger and bigger over all these years and it still continues doing the same. One of the latest and the hottest trends in this field is that of chatbots and AI.

Almost all of us have come across a number of articles about chatbots and the advancements they have made to the digital technology. We’ve also known about all the buzz these smart creatures have created in the field of customer service. However, certain myths surrounding the bots hold the businesses back from leveraging their power.

Let’s have a look at the most hyped myths related to chatbots:

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Here’s all that an outsourced live chat service can do for your business

Outsourced live chat

Why should you even opt for an outsourced live chat support?

Well, an online chat support that you offer to all your present and potential customers undoubtedly guides them through the purchase cycle. But is it really that cost-effective and delivers 100% results towards lead generation?

Your answer may probably be a ‘No’ or ‘Sometimes’, isn’t it?

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Customer experience strategy: Unrivalled tips to create a successful one!

Customer experience

Cultivating an exceptional customer experience for your customers is as important as delivering a great service in today’s era! An impeccable customer service alone cannot meet the ever-increasing expectations of today’s customers. Here are the best ways to create a great customer experience strategy that helps retain your customers and build a loyal customer base.

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Self service customer support: The lesser known benefits of this amazing tool

Self service support

Whether you believe it or not, it’s human nature to take the path of least resistance. We just want all our tasks to be accomplished in the shortest possible time and that too with least efforts. That’s what self-service customer support helps with.

As customers, we just want our queries to be resolved as soon as possible. We want to be empowered so that we are able to solve all our problems by ourselves. Self-service support is a way that the businesses, especially the smaller ones choose to do just what the customers require. Apart from empowering the customers and increasing the agents’ productivity, there’s a lot a self-service support can do. Read on to know.

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How customer relationship is directly proportional to content marketing

Content marketing for customer relationship

For any business, no matter what scale, it’s mandatory to build a strong customer relationship with each and every customer it’s serving. The reason? Well, it’s because of and for the customers that a business exists. So, it’s imperative that the businesses strive hard to woo their customers and build strong and long-term relationships.

Of all the tried and tested strategies, content marketing is one of the most effective ways of developing a strong relationship. Here’s how:

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How to create a feedback form that really helps improve customer service

Feedback form

Working as a part of the customer support team, you must have often heard- Customer feedback matters! Well, it’s absolutely true and the best way to know what customers feel about your business is a feedback form!

Whether your customers choose to fill your feedback form or abandon it depends upon the way it’s crafted. It totally depends upon the usability of your feedback form.

If you want to know how you can craft an effective feedback form, read on.

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Customer support trends: What’s hot and what’s not for the coming year!

Customer support trends 2018

Customer support trends undergo evolution with each passing year. Just like we saw live chat, artificial intelligence, chatbots and other such amazing advents transforming the customer support industry, several other trends will continue to enhance customer experience.

Here is a rundown of the latest customer support trends that will help keep your customers and target audience smiling in the coming year!

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Customer experience: The best tips to ramp it up for your eCommerce

Ecommerce customer experience

What’s your idea of an exceptional eCommerce customer experience? A well-designed website, easy navigation, killer content, easy checkout process and stuff?

Well, there’s much more that affects customer experience today. The eCommerce customers today are smarter than ever and highly impatient. Businesses have to strive hard to impress them as their success is no more ruled by just the product and service quality.

It’s the customer experience that plays a major role in deciding the customers’ perspective of a business today. Here’s all that helps enhance the experience and place the business in a win-win situation.

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Mobile e-commerce: Elements that you just can’t miss out on at any cost!

Mobile e-commerce

There was a time when e-commerce boomed into our lives and transformed everything. Shopping for just about everything that too from the comfort of our home became so much easy. Adding up to the convenience came in mobile e-commerce which is an evolution of traditional e-commerce such that it can be accessed using handheld devices.

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