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Customer retention: Proven strategies to grow a loyal customer base

Customer retention

Businesses that are aware of the power of customer retention, leverage it and make efforts to keep their customers satisfied. As a matter of fact, word of mouth is the strongest marketing tool these days and the main source of WOM marketing are your present customers. When your customers are satisfied with your services, they tend to promote it and drive in new customers, hence, lowering or exempting the cost of customer acquisition. So, that is why businesses should consider making efforts towards customer retention. Here are the best customer retention strategies to help with the same.

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Omnichannel customer service and it’s significance in the modern era

Omnichannel customer service

Omnichannel customer service is an expansion of the multi-channel approach to sales. It is basically meant to provide a seamless shopping experience to the customers irrespective of the shopping method (online or offline). It is a powerful medium for enhancing the customer experience, boosting company sales and strengthening the business relationships.

When implemented appropriately, this type of customer support can work wonders for a business. Have a look at what all an omnichannel customer support can do for your business.

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Customer service: Here’s how you can enhance it using text messages

Text messages for customer service

As a matter of fact, SMS service is the most preferred channel for businesses as it is affordable, convenient and efficacious. It is capable of delivering fast service and provides high customer satisfaction rates. It acts as a real-time savior for the support agents at any company. When used properly, the messaging service can help enhance the customer service to a large extent. Read on to know how text messages can help do that:

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Customer loyalty program: Top 6 tips to make it a huge success

Customer loyalty program

A customer loyalty program is all about employing strategies for customer appreciation, encouragement so as to accomplish customer retention. It may vary from an advanced access to new products to free merchandise. Companies leverage loyalty program to strengthen their relationships with their customers. Here are the most effective tips to make your loyalty program a success:

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That’s how chatbots can help your business succeed

Chatbots

Chatbots, also known as bots or chatterbots are computer programs that conduct conversations via auditory or textual methods. Usage of this form of artificial intelligence in the business processes provides vast opportunities for a business to grow. Have a look at the benefits it can provide to a business if integrated with the business processes:

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5 Proven strategies to boost brand advocacy for your business

Brand advocacy for business

Brand advocacy is all about your brand lovers introducing your products and services to new customers efficaciously acquiring new customers and boosting your sales. Working towards brand advocacy can actually cut out on a business’s marketing expenses and still boost revenues like never before. Here are a few effective tips to boost brand advocacy:

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How relationship marketing benefits your business

Relationship marketing

Relationship marketing is a form of marketing that emphasizes customer retention and satisfaction, rather than a focus on sales transactions. It is an arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. Using this process, businesses aim at making a comfort zone with a client that doesn’t aim at one-off sales. This, in turn, provides them a number of benefits:

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The significance of a quality customer service for the businesses

Customer service

The quality of customer service you provide plays a vital role in deciding whether your business will be a hit or a miss. You may have the best of products but they are of no use if you cannot convince people to buy them. Your business is bound to fail if you are unable to meet the expectations of today’s customers. Customer service holds a major significance for any business. Let’s see how:

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The lesser known uses of customer relationship management software

Customer relationship management

CRM is very well known to help businesses manage processes such as lead tracking, customer support, customer data management, automating sales, simplifying sales processes and a lot more. This is not it, there’s a lot more to customer relationship management. CRM software help businesses in a number of ways that are not known to all. Read on to know what those uses are:

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4 of the best gamification software for your business

Gamification for business

‘Gamification software’ refers to any tool or platform used for applying game mechanics to non-game contexts so as to increase engagement and successful end-results. In the case of businesses, these platforms are mostly used for customer loyalty, employee engagement, and performance management. Here’s a list of the best gamification software that you can leverage to boost the success of your business like never before.

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Providing an exceptional customer support through social media

Social media customer support

Customer expectations are increasing with each passing year. This calls for the creation of a seamless experience that spans the showroom floor to the social media platforms. This can be done by providing exceptional customer support through multiple channels including social media. Let’s have a look at the best strategies to provide an unmatched customer support through social media:

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Delight your customers with a highly efficient automated service

Automated customer service

Every business strives to provide an exceptional service to its customers. Organizations today, go above and beyond and come up with the best solutions so as to boost customer satisfaction levels. Customer service automation is also one of those solutions.

When used appropriately, an automated customer service is capable of saving your company a lot of time, money and employees as well. Here are the best practices to automate your customer service that’ll benefit your business like never before:

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