What is meant by skills-based routing?

Skills-based routing refers to a call-assignment strategy used in call centers to assign incoming calls to the most suitable agent, instead of simply choosing the next available agent. It can be considered as an advancement to the ACD systems found in most call centers. Call centers these days have become larger and have to deal with a wider variety of call types. Skills-based routing comes as a perfect solution to this problem. A successful skills-based routing strategy enables you to increase agent productivity by allowing agents to draw on their personal knowledge and experience base to answer questions faster. this further reduces call-handling time, increases the likelihood of first-call resolution and increases customer confidence and satisfaction.

Skill based routing
Skill based routing

 

A simple automatic call distributor (ACD) system might do nothing more than route calls to the next available agent irrespective of that agent’s expertise and skills. On the other hand, skills-based routing allows contact centers to designate agents as specialists in certain products or issues. Basically, skills-based routing is used to assess the skills needed for a particular call by the dialed telephone number and the calling number or caller’s identity, as well as choices made in any associated IVR system. Thereafter, this highly efficacious system attempts to match the call to a suitably trained agent. The basic idea behind the functioning of skills-based routing is that an agent with matching skills will be able to provide a better service and enhance the customer experience.

Enhanced customer service
Enhanced customer service

According to manufacturers skills- based routing provides the following benefits:

i) it improves customer service

ii) shortens call-handling time

iii) makes training shorter and easier

iv) increases agent utilization,

v) boosts productivity

vi) increases revenue growth

 

Thus, skills-based routing has become a major selling point, over the simpler ACD that it replaces efficaciously!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tips to reduce call center shrinkage: II

1. Forecast down to appropriate intervals:

A particular number of agents is needed at different times of day to handle typical call volumes. This number is termed as “Base staff” and varies by time of day or day of the week. It is said to be a good practice to forecast down to about 15- or 30-minute intervals and to take into account variations in both volume and average handling time. This would help reduce call center shrinkage to a large extent.

Base staff
Base staff

2. Employ WFM application:

A WFM application with schedule adherence allows you to measure call center shrinkage at a granular employee level. It has the ability to track the exact time spent in planned and unplanned shrinkage. It can help manage shrinkage in a suitable manner in the season based environment. Moreover, it enables you to calculate the impact of absenteeism, late individuals etc on the service that you deliver to your customers.

WFM
WFM

 

3. Avoid flat lining or rounding off the shrinkage:

You should avoid flat lining the call center shrinkage across the year. Instead, consider analyzing the trends related to shrinkage. The reason being, categories such as sickness, training etc cannot always be the same every week or month of the year. Also, you need to make sure that you use decimal points and do not round off the figures in the respective calculations. This is because even 0.1% has the potential of adding up to a cost over the course of a year.

Shrinkage calculation
Shrinkage calculation

 

4. Consider individual calculations for different departments:

In a multi-department call center, shrinkage should be calculated individually rather than for the centre as a whole. This leads a better and more efficacious calculation.

Individual calculations of different departments
Individual calculations of different departments

5. Determine strategies that would reduce shrinkage for your business:

Based on the trends related to call center shrinkage and further calculations, base staff can be determined so as to facilitate a productive work schedule. Consider analyzing the data gleaned from monitoring the factors affecting shrinkage and discussing it with the entire team. Thereafter, you can determine and employ strategies that would work best to reduce shrinkage in your business

Strategies
Strategies

 

 

Tips to reduce call center shrinkage: I

Call center shrinkage can be quite jeopardizing. So, the call center managers should consider taking measures to minimize it. Here, we have mentioned some tips that would help with the same:

1. Consider tracking the negotiable categories of shrinkage:

The non-negotiable category of call center shrinkage includes paid holiday time and paid breaks, as well as training, meeting time, and more. Since all these categories are fixed and can be defined clearly. On the other hand, the negotiable category consists of off-phone time, sick leave or unexplained absence. All these should be tracked closely to maximize productivity and minimize call center shrinkage.

Chris Dealy

Sick leave

Sick leave

2. Treat it as a critical planning assumption:

Shrinkage requires the same focus and analysis as workload forecasts and performance metrics. You need to know that shrinkage is the sum of the parts, so if you conduct two x one-hour communication sessions per week, per Full-Time Employee (FTE) , then you have to calculate what this number is for the week, the month and the year.

Plan
Plan

3. Split up the categories further:

While creating categories for shrinkage you need to be extremely careful. The best practice is to split categories down further. As an example, sickness may be split into long and short-term, annual leave may be split into bank holiday and annual leave, communication can further be split into one-to-ones and team meeting. Using this approach can help you monitor performance and identify specific areas for improvement. Thus, you can work on these areas and increase call center productivity.

Splitting categories
Splitting categories

4. Planned and unplanned shrinkage:

Consider split your shrinkage categories into planned and unplanned ones. Planned shrinkage would include holidays, lunches and training that can be planned in advance, while unplanned shrinkage would point out to last-minute meetings and unplanned training. This would make your categories more organized.

Planned- unplanned categories
Planned- unplanned categories

 

 

 

 

 

 

All you need to know about call center shrinkage

Call center shrinkage is a measure the time wasted in the call center due to things like vacation, breaks, lunch, holidays, sick time, training and more. Shrinkage is a measure used in contact centers that helps calculate the difference between the number of staff that a forecasting system says is required and the practical considerations of how many employees are available at a particular time.

Call center shrinkage
Call center shrinkage

It consists of two main components namely:

i) Internal shrinkage: 

This type of shrinkage is also known as in- center shrinkage. The factors responsible for this type of shrinkage include training, team meetings, unplanned facility breaks, system downtime etc.

ii) External shrinkage:

This type of call center shrinkage is also called in- center shrinkage. It is caused due to sickness, holidays, public holidays, paid breaks etc.

Call center shrinkage
Call center shrinkage

Mostly, call center managers take all these factors into consideration. However, there are a few factors that affect the shrinkage to a great extent. Some of them include lateness, talking to associates, personal calls, and emergencies, leaving early and taking longer breaks. The bottom line on shrinkage is the number of minutes per day that agents are being paid to be on the phone when they are not actually working or available to receive calls or work on customer related issues.

Calculation:

The mathematical formula for calculating call center shrinkage is:

Shrinkage (%) = [Total hours of external shrinkage + Total hours of internal shrinkage] / Total hours available * 100

Call center shrinkage is a major factor in failing to meet service level targets. According to a research, all centers that take shrinkage parameters into account in their forecasting and scheduling achieve higher service levels at lower operating costs. This is achieved by including all call related activities into the forecast and schedule planning process beforehand. This helps in exceeding the expected level of service.

 

 

 

Importance of callback messaging for call centers

Callback messaging is a service that allows callers to leave personal contact information, either spoken or through the number pad so that an agent can call them back and they retain their place in the queue. This is very useful when call volume is high. This amazing feature offers the caller an alternative to either holding on the line or losing their place in the queue.

Call back
Call back

1.Shortens the call length:

Keeping your customers on hold for long intervals can cause frustration. They tend to loose patience with time and finally when the call is connected they often waste time complaining. Instead of starting off with the query that they called for, they angrily talk about their bad experience hence, increasing the length of the call. Callback messaging can help you start every conversation off smoothly, resulting in lower handle times.

Reducing call duration
Reducing call duration

2. Exempts call abandonment:

With high call volumes, call centers are left with the only option of telling their customers that  “your call matters to us, please be patient” so many times. As a result, they hang up the phone and abandon the call. With the help of a callback messaging solution, customers have an option of receiving a call whenever an agent is available. This reduces call abandonment to a large extent.

Call abandonment
Call abandonment

3. Deflates telecom costs:

As a matter of fact, a PSTN line is occupied the whole time when a caller is kept on hold. Often, a toll-free DID at a premium per-minute rate. Callback messaging facility eliminates the telecom costs associated with hold time as no PSTN line is occupied.

Cost reduction
diagram of slope on white background

4. Enhances customer experience:

When customers are kept on hold, they tend to get irritated and abandon the calls. Since their calls go unattended in these cases, so, this leads to bad experience. Replacing hold time with a callback enhances the experience you provide to customers, hence, exceeding their expectations.

Enhanced customer experience
Enhanced customer experience

5. Increases productivity:

Callback messaging helps make more efficient use of agents by smoothing out the peak periods. this aids in improving call center productivity and reducing the need to hire additional resources. It further lowers the number of repeat callers, hence, reducing spikes efficaciously.

Increases productivity
Increases productivity

 

 

 

Why you should employ a predictive dialing system: II

1. Helps organize and maintain client database appropriately:

Making use of a predictive dialing system can help organize and manage the client database and maintain all relevant records systematically. In other words the manual process of manually scribbling down the notes is replaced by an automated one. Also, it can rework the call structure based on the record of previous calls, so the fear of misplacing the data is eliminated as well. Predictive dialing provides you a separate list of numbers which were busy or had received no answers, so that, you can call these. In addition to this, it also mantains a do-not-disturb log so that the manager knows who doesn’t want to be called again. The entire process helps filter the other numbers which don’t have any potential of generating sales so that the agents can focus entirely on the productive ones.

Organized database
Organized database

2. Keeps the database updated:

The predictive dialing system helps ensure the database is always up to date. Relevant information about the customer and past call history are taken into consideration. Also, separate call-back lists are maintained along with the time of preferred calling. The predictive dialing system automatically places the call at the right time, puts an agent on the call and supports him on a real-time basis with the relevant and updated information required to handle the call and solve the queries.

Update
Update

3. Improves administration-workforce relationship:

Sice in this system, workload is assigned by an automated system, so, all the agents get an equal chance to improve. This makes the work challenging and hence, improves the efficiency of each agent working in a team. Also, it helps improves agent morale and makes it easier for them to fulfill sales targets. This further improves the professional relationship between the administration and the workforce.

Professional relationships
Professional relationships

4. Cost reduction

With this highly efficient system, there is no room for an expensive PBX setup or an operator who manually maintains the call log or routes calls to agents. Thus, it helps in cost reduction to a large extent.

Cost reduction
Cost reduction

 

 

Why you should employ a predictive dialing system: I

As we all know, predictive dialing refers to a state-of-the-art pacing mode used to call a large number of customers within a short period of time. Predictive dialing system helps optimize agents’ time by reducing the idle times between connected calls and freeing agents from dialing calls. Predictive dialing gathers statistics related to the duration of calls, how long it takes for calls to be answered, and how often calls are answered. The system places several calls when an agent is about to become idle.

1.Enables call blending:

Predictive dialing system can help blend calls in a call center which deals with both outbound sales and inbound customer service.  Calls can be efficiently assigned to the agents if predictive dialer and an automated call distribution system are used in combination. This system provides a provision for keeping the callers on the queue if agents are not available. It further allows the agent to pass on a message regarding the same. Thereafter, the agent can call the customer back and provide him and proceed with the query resolution.

Call blending
Call blending

2. Encourages unbiased delegation:

Predictive dialing system encourages unbaised assigning of calls such that all the available call agents have calls to attend. Since all agents on the team are expected to be equally competent professionally to handle any call, so, equal opportunities are given to all of them. Also, this eliminates the chances of the agent ignoring a call.

Calls assigned to agents
Calls assigned to agents

3. Allows call monitoring:

Employing a predictive dialing system means, it is possible to monitor the performance of agents through the integrated call monitoring and recording interfaces. In addition to this, these systems also include in-built reporting tools that allow the managers to extract the performance reports of each agent. Based upon these reports, agents can be provided with adequate training in order to improve the agents’ call handling skills and hence deliver an exceptional customer service.

Call monitoring
Call monitoring

 

 

 

 

Advantages of using a power dialing system: II

1. Improves idle rate per agent:

Power dialing system refers to an automated telephone dialing system that connects prospects with agents more efficiently by allowing agents to focus on live connections instead of manual dialing. It makes use of a manually-configured calls-to-agent ratio based on which the system automatically dials the next contacts as soon as the agent becomes available. As a result, the agents do not have to waste their time managing list of telephone numbers and rectifying errors. They can simply focus on enhancing their interaction skills with frequent coaching and training sessions. Power dialing system ensures maximum engagement with the customers such that the agents are always connected to a live call hence improving the idle rate per agent and boosting customer satisfaction.

Agent productivity
Agent productivity

2. Eliminates time wastage:

Whenever a call is placed, there are a number of reasons for agent time wastage, some of them being uninterested parties, busy signals or empty households. Employing a power dialing system helps eliminate all these possibilities and ensures that the agents connect with the right prospect at the right time. It further eliminates unanswered calls, dropped numbers and automated answering machines. This is how time wastage is eliminated and unproductive calls are avoided.

No time wastage
No time wastage

3. Boosts sales:

Now, with all the advantages mentioned earlier, call centers can gain huge profits and long-term customer relationships. As mentioned earlier, power dialing system helps you eliminate time wastage, increase agent productivity, generate and nurture leads more efficiently, and also avoid missing opportunities. Collectively, all of these advantages lead to a bigger advantage i.e. boosted sales. With the help of power dialing system, call centers can witness their sales to get double or more. It further leads to improved ROI as it not only increases the quality of calls dialed but also the quality of customer interaction and hence, customer satisfaction.

Boosted sales
Boosted sales

 

Advantages of using a power dialing system: I

In our previous article, we made you familiar with the concept of power dialing system. Now let’s have a look at the benefits that this highly efficacious technology can provide to the call centers:

1. Enhances the lead generating and nurturing process:

Filtering out the blacklisted numbers is one of the main advantages provided by the power dialing system. When power dialing system is clubbed up with lead management software, it helps in eliminating the wastage of time due to useless calls. Power dialing is quite useful for organizing all the sales information, lead data, and customer history. It also helps in organizing the call-back info with the help of a CRM and can quickly pass it on to the agents, thereby obtaining more successful leads. Thereafter, it efficiently takes care of lead nurturing, such that it intelligently manages the journey of your leads, prospects, and customers across their engagement cycle. This further enables the agents to sort and prioritize the generated leads.

Improved lead management
Improved lead management

2. Improves your right party concerns:

Power dialing system has a provision for retry strategies. Since there is always a possibility that agents cannot get connected to all the numbers in the lead list in the very first try, so, it becomes quite necessary to contact such leads again. Retry strategy is the best solution for such instances. Based upon the last dialer details, you can set different retry strategies for different occasions. As an example, you can try a “No answer” after 3 hours, “Abandoned” call after 72 hours, a ‘Busy” call after 5 minutes etc. This eliminates the chances of missing any important lead and increases the probability lead sale conversion rate. Moreover, it takes into consideration, the compliance norms and improves your right party connects by over 10%. Hence, it helps in boosting your revenue growth.

Retry strategies
Retry strategies

 

 

 

 

 

Your guide to predictive dialing system

Predictive dialing refers to a state-of-the-art pacing mode used to call a large number of customers within a short period of time. Predictive dialing helps optimize agents’ time by reducing the idle times between connected calls and freeing agents from dialing calls. Predictive dialing gathers statistics related to the duration of calls, how long it takes for calls to be answered, and how often calls are answered. The system places several calls when an agent is about to become idle.

The performance of predictive dialing depends upon the accuracy of the contact lists and the policies on nuisance calls. If the contact list is poor, the performance of the predictive dialing campaign may be affected negatively as agents are not connected to live contacts and are not able to do business.

Predictive dialing
Predictive dialing

A predictive dialer is a type of dialer that dials a list of telephone numbers and connects answered dials to people making calls, often referred to as agents. Using statistical algorithms, predictive dialers minimize the time that agents spend waiting between conversations while minimizing the occurrence of someone answering when no agent is available.

There are two possible sources of delay when dialing numbers one at a time:

i) Only some fraction of dials are answered. As an example, if 1 out of 3 dials is answered, a predictive dialer might dial 3 lines every time an agent becomes available.

ii) Dials that are answered take some time before being picked up. If it typically takes 10 seconds for someone to pick up, and conversations typically last 90 seconds, a predictive dialer might start dialing at 80 seconds.

Predictive dialer
Predictive dialer

Predictive dialers may either be standalone hardware devices, or they may be integrated with software with call center or contact center platforms. Dialers integrated with software perform less aggressive dialing modes, such as power, progressive, or preview dialing.

 

All you need to know about power dialer

The term “dialer” refers to an electronic device that is connected to a telephone line to monitor the dialed numbers and alter them to seamlessly provide services that otherwise require lengthy national or international access codes to be dialed. A dialer automatically inserts and modifies the numbers depending on the time of day and country or area code dialed. This allows the user to subscribe to the service providers who offer the best rates.

Dialer
Dialer

A power dialer is defined as an automated telephone dialing system that connects prospects with agents more efficiently. It allows the agents to focus on live connections instead of manual dialing. The power dialing system automatically dials the next contacts, when an agent becomes available. With such a powerful setting, the contact center is given ultimate control over the automatic dialing rates. The power dialer is quite useful when a contact center has a small number of sales executives and a large number of prospects.

As an example, Dolphin dialer is autodialer software that enables telemarketers, sales teams, and call centers to dial a list of phone numbers automatically and completely hands-free. It basically helps them save valuable time and energy that would otherwise be wasted dialing by hand.

Power dialer
Power dialer

An agent is always available to talk to the customer in the case of power dialing. Moreover, it can be utilized for a number of campaigns like customer care follow-up calls, telemarketing etc. In order to automatically place a call to the agent, the automated dialers consider the priority and the skills of the agent.

Telemarketing
Telemarketing

The power dialer, also known as progressive dialer enables you to manually set a calls-to-agent ratio, so you can take advantage of automated dialing benefits while retaining control over dialing rates. Also, contact centers can spend more time talking to live prospects. This avoids wastage of time, leads to more sales and increases revenue growth.

Increased sales
Increased sales

 

 

Agent status and its importance : II

1.Ensures efficient call routing:

Agent statuses are taken into account by the call center software in order to direct calls only to those agents who are available to take calls. As a result, the likelihood of inappropriate routing is eliminated. In other words, it helps avoid such situations where callers are routed to an agent who is not ready for their next interaction. This further ensures that calls are distributed appropriately among agents.

Call routing 2
Call routing 2

2. Provides the required guidelines to new agents:

A thorough analysis of agent status metrics enables the managers to determine the standard cadence of the work of the agents at their call center. It can actually act as a useful onboarding tool because it allows new agents to have a set of guidelines for how they should spend their time. This helps them to have a thorough understanding of the work they are supposed to do. So, they can efficiently handle all the calls, resolve customer queries in real time and provide exceptional customer service

Guidelines
Guidelines

3. Helps in proper billing:

Agent status is very helpful for billing purposes especially if you outsource your call center. Monitoring the agent statuses consistently helps ensure that you’re not being charged for minutes that agents aren’t actually working. Moreover, it ensures that your third party call center is meeting the terms of your SLA.

Billing
Billing

4. Schedule adherence:

Schedule adherence refers to a key metric that helps ensure that your agents are logged into the queue during their scheduled times. Call center agent status enables you to monitor, measure, and optimize this KPI. By viewing historical reports, you can actually see whether an agent is currently active or is on pause. This further helps you make sure that you’re scheduling enough agents at the right times, and that they are actually available during their scheduled shifts.

Schedule adherence
Schedule adherence

 

Agent status and its importance : I

Agent status refers to a feature that allows call center agents to display their present state of work to the rest of the team. The most common method of doing this is to select a status from a pre-created drop-down menu. Generally, there are six agent statuses. All of them have been listed below:

i) Available

ii) On a Call

iii) Busy

iv) Away

v) After Call Work

vi) Offline

Agent status
Agent status

Here we have mentioned the most important reasons for inculcating agent status in call centers:

1.KPI optimization:

With the aid of this feature, it becomes easy to extract agent status reports for the call center as a whole as well, as specific agents. These agent reporting metrics further enable managers to know exactly how agents have spent their time. Moreover, the agent status reports can also be utilized for diagnosing a number of call center issues and inefficiencies. Based on these key performance indicators, managers may determine if additional agents should be hired or that staff need to be let go to properly handle the call volume. Employing the agent status feature actually enables them to notice exceptional agent productivity and detect inefficiencies. Thereafter, strategies can be adopted to exempt the shortcomings of the system.

KPI optimization
KPI optimization

2. Encourages teamworking:

Agents can easily determine who is available to make and receive calls, with the help of this call center software feature. In the case of call transfers, agent status is very useful as it helps ensure that customers who are transferred are connected quickly with available agents. It enables the agents to easily stay updated with the present status of all the others, hence further encouraging teamwork. This efficacious software helps them know exactly when to reach out, when to transfer a call and when they should take a break. Thus, the entire staff can work as a team with the help of this software.

Team work

 

Advantages of having blended agents

In the context of a call center, the term blended agents refers to the agents who manage both incoming and outgoing calls and applications as needed. Need is determined by contact center traffic levels. The blended agents in any call center are trained to handle both incoming and outgoing calls. This training generally involves:

i) Automatic call distribution system identifying a rise in incoming call volume a

ii) Switching outbound agents’ duties to handle the overflow.

As an alternative, inbound agents can be assigned to outbound calls when the incoming volume is low.

Blended agents
Blended agents

In a blended call environment, the managers can decide when more agents are required for as particular role and instruct them to swith. And all this can be done in the absence of an automated system. Having blended call agents at your call center has a number of advantages like:

i) Increased occupancy

ii) Promotion of short-term offerings

iii) Reduced queueing

iv) Greater staff satisfaction

Blended agents have a huge potential of adding value to a variety of contact centres, and are especially useful in centers with few seats. The reason for this is that small centres are vulnerable to low levels of occupancy which further leads to low efficiency, based on peaks and troughs in call volume. In centres where low occupancy is a major issue, adopting a blended approach can prove to be highly profitable. Instead of revisiting scheduling practices, this technique can act as an efficacious solution to such a problem of low occupancy. Moreover, blended agents can be used on a short-term basis to promote campaigns. Inbound agents can be trained against a simple script to make outbound calls for the duration of a promotion. Employing a blended environment in call centers can also help utilize the resources efficiently and effectively.

Blended environment
Blended environment

 

 

 

 

Steps to design an effective quality monitoring process

Quality monitoring process aims at evaluating the agents in an effective manner. It is employed to identify the calls failing to meet predefined standards. Thereafter, you can make informed decisions to make the process better, faster and quicker. The following steps need to be followed when trying to design an effective quality monitoring process:

1. Determine and define the objectives:

The very first step of this process is to determine important goals. Once it’s done, these goals need to be defined along with intended results. Based on the goals and intended results, tasks should be assigned to the various individuals.

Goals and objectives
Goals and objectives

2. Educate the agents about the process’s merits:

When you decide to install a quality monitoring system, you may face resistance from the agents. You can combat this problem by explaining the merits. This would encourage them to support you.

Educating the agents about the process
Educating the agents about the process

3. Call selection:

Non-routine customer calls need to be selected for greater effectiveness of your QA program. These calls include the ones:

i) that were transferred multiple times

ii) those were either shorter or longer than usual

iii) that originated from certain geographies or customers

iv) that involved some particular activity on the PC screen of the agent

Call monitoring
Call monitoring
4. Conduct a monthly audit procedure:
Conducting a quality audit procedure can help examine the various qualities and skills like adherence to processes, product knowledge, call control, courtesy, empathy, accuracy, and clarity of voice. The scoring evaluation should be capable of reflecting the goal of a contact center. Moreover, scorecards or quality monitoring forms should be arranged by categories.

Call scoring
Call scoring

5. Make use of process maps:

Consider creating and documenting a process map for the call center’s quality monitoring system. The document should describe responsibilities of people, their roles, and the techniques/tools to be used. Calls recording should be employed and the agent must listen to his/her own calls from time to time to conduct a self-assessment.

Process map
Process map

 

Tips for designing an effective call scoring evaluation form

These days, call scoring evaluation forms are being extensively utilized when analyzing live or recorded calls. These forms, when used along with call recording are highly beneficial for the call centers as they can be used to help enrich the feedback provided to agents during coaching sessions. This helps enhance the agents’ motivation to improve their performance. As a matter of fact, a poorly designed call scoring evaluation form will result in data that does not accurately assess agent performance, lacks key performance areas and is not reliable. So, it is very important to design a call scoring evaluation form that eliminates all of the above errors. Here, we have mentioned some useful tips that you should consider while designing the same:

1. Encourage employee engagement at different levels:

For designing an effective call scoring evaluation form, consider involving employees at various levels to help you in your quality assurance program. Engaging employees fro various levels means, taking assistance from everyone starting from managers, trainers, supervisors, to even agents in the call center.

Employee engagement
Employee engagement

2. Leverage your internal Q&A system:

An internal Q&A system helps you determine the efficiency level of all the internal processes being employed. The measurement should be done based on the points that are regarded as important by customers.

Q&A
Q&A

3. Prioritize the categories in the form:

In order to make the call scoring evaluation form effective, you need to prioritize the decided categories with respect to their relevance and importance.

Categories
Categories

4. Test and review:

Once you are done with the form making process, you need to test and review your call scoring evaluation before it can be rolled out for implementation.

Test and review
Test and review

5. Train your agents:

After you have tested and reviewed the form, consider training all employees in your call center on the new scoring evaluation form. This will help them have a proper clarity on what items are being measured in the evaluation form and what is the process of doing that.

Training session
Training session

 

 

 

 

All you need to know about call scoring

Call scoring is a process that enables you to derive additional benefits from efforts to analyze recorded calls for information. This process can benefit customers, agents and company sales and marketing plans. It provides a systematic means to conduct these reviews and identify the weakest areas of agent performance. Moreover, it lets you know the steps necessary to improve the agent’s performance.

An example of call scoring
An example of call scoring

Contact center call scoring can be regarded as a useful training and management tool. Scorecard is an essential element in the entire process. Using this scorecard and setting contact center standards, you can improve your contact center performance. Call scoring can be done by determining whether:

i) the customer was met with a friendly greeting or not

ii) he/ she was asked their name and was it used during the call

iii) the agent keeps a positive attitude across all customer contacts

 

Call scoring tools
Call scoring tools

 

The very first step in the call scoring process is to determine what elements are important in each customer engagement. This is followed by a process of knowing how each effort should be scored against these pre-determined criteria. As a matter of fact, most of the scorecard elements are fairly standard and are derived from dividing a call into segments. Moreover, the calls can be scored on a 1-10 scale, or 9 in the form of A-F letter grades.

Example of scorecard
Example of scorecard

A basic open-middle-close format is employed in many companies. This approach focuses on determining:

i) how the customer is greeted

ii) how the problem or question is resolved

iii) how the call ends

iv) whether the agent was able to answer all questions

v) whether the agent was friendly when the caller was hostile

vi) if any upsell opportunities were missed

Once the scoring has been done, the results can be shared with each agent. Additional training can also be scheduled in cases where the agent performance falls below the expected level.

 

 

 

Call recording and its significance: III

1.Enhances customer satisfaction:

The quality of interaction between a call center agent and a customer decides the efficiency of customer service which further affects customer satisfaction. Therefore, the agent has to communicate clearly, maintain phone etiquette, treat the customer with respect, maintain a pleasant tone throughout the conversation, and provide resolution to all their queries. As mentioned earlier, call recording helps management check whether an agent has efficiently performed in an expected manner or not. It helps managers to resolve customer complaints in an appropriate manner. Also, it enables the agent to play nice knowing that his / her call is being monitored.  Moreover, this forces the agent to be consistently professional in all the calls.

Customer satisfaction
Customer satisfaction

 

2. Improves security:

An appropriate call recording system can be highly beneficial to a company employing it. It helps reduce inappropriate calls and detect any security problems. It enables you to monitor employee interaction to reduce inappropriate conversations. Call recording exempts the chances of agents using the resources for personal use as it also helps to reduce personal phone calls. However, all the call centers are required to inform the customer beforehand that the call is getting recorded. This, in turn, causes the customers to refrain from using abusive language on the call. In other words,  a call recording system actually helps to keep the conversations professional.

Improve security
Improve security

3. Corporate liability and compliance:

As a matter of fact, even a simple miscommunication can lead to a potential lawsuit. So, almost all companies have the potential to face lawsuits.  Hence, a call recording system enables your company to diffuse many such scenarios. Moreover, new and old government regulations require all companies to be compliant with their business practices. So, call recording also helps to maintain compliance with all these regulatory groups. In other words, it exempts any chances of you being prosecuted or fined.

Corporate liability
Corporate liability

 

 

Call recording and its significance: II

1. Helps enrich feedback during training sessions:

Excerpts from call recording can be used to demonstrate the agents where exactly they failed to meet expectations. The quantitative data from call scoring forms will help to make the feedback more comprehensive. Moreover, this will enhance the feedback process and make the training session more efficacious.

Feedback
Feedback

2. Encourages quality control:

Call recording proves to be highly useful in cases where the agents take down the wrong information and there are chances of customer being dissatisfied. Here, in the absence of a call recording system, the agents tend to argue that they are not at fault. On the other hand, managers can prove their point using call recordings. Moreover, in such cases, the manager can listen to the call and take down the correct information, rather than calling the customer again for the same information, which might irritate the customer. This will also help save time and money of the company.

Quality control
Quality control

3. Helps formulate an action plan and assess agent performance:

Based on the data collected through call recording and call scoring, an enriched feedback can be provided to the agents. This can further be used to develop an action plan. Thereafter, through call monitoring, managers can assess whether or not the agents have made the appropriate adjustments. If not, then further strategies should be employed to resolve the issue as soon as possible so that the agents can adjust their approach accordingly.

Action plan
Action plan

4. Performance review:

The recordings can be analyzed by the management to compare employee progress to company standards. Also, the employees can listen to their own calls, and find out their shortcomings. As a matter of fact, listening to your own calls helps you know the mistakes that you have made or that you have to work on your tone to keep it pleasant.

Review
Review

 

 

Call recording and its significance: I

Call recording software records telephone conversations over PSTN or VoIP in a digital audio file format but it’s distinct from call logging and tracking. However, the software may include both recording and logging functionality. The actual recording takes place on a recording system with software for the management of calls and security of recordings. Most call recording software applications rely on an analog signal via either a call recording adapter or a telephony board. It offers a number of benefits to the call centers that use it. Some of those advantages are mentioned below:

1. Knowing agents’ struggles and helping them overcome them:

Call recording along with call scoring can be used for accurately assessing call center agent performance. While call recording helps gather qualitative data from customer interactions, call scoring helps gather quantitative performance measures. In other words, it helps managers gain a more comprehensive understanding of an agent’s performance deficits and proficiencies. They can know about agents’ struggles regarding various call types by analyzing call recordings. This also helps them to gain a comprehensive understanding of where the agent is going wrong. Thereafter, strategies can be employed to enhance agets’ performance.

Agents
Agents

2. Providing sales training to the agents:

Call recording and call scoring, together provide valuable insights into agents’ performance which can further be utilized to provide effective sales training to the agents. This training should include educating the agents about different tactics that can help improve customer service. For example, they can be taught about the correct ways of pitching a product to the customer. Calls of experienced agents can be played to trainees or junior agents so that they can gain points from it. Moreover, bad calls can be played to point out the things that affect the customer experience in a negative manner and should be avoided.

Sales training for agents
Sales training for agents