Do you think email marketing is oh so outdated?
Well, if that’s so, it’s all in your mind!
Email marketing is undoubtedly a powerful and highly efficacious medium for growing your business. It is far more beneficial than other, more traditional forms of marketing. Here are the top reasons to convince you to invest your time and resources to develop an email marketing program:
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Building a scalable, repeatable and predictable business that always has a favorable sales growth pattern is not an easy task.
Almost every business is affected by a number of issues that hinder its growth!
Even if you have a promising solution in a lucrative market and have the resources to boost your sales growth, it can be pretty tough to expand at the level predicted in your business plan or expected by your investors. Here are some critical factors that could be hindering your growth:
Continue reading “Top factors that may be restricting the sales growth of your business”
Wondering why brand advocacy?
What brand in this whole wide world wouldn’t want its customers to be saying great things about them?
But do you know what’s more delightful than having satisfied customers?
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Live chat software has left no sector untouched! Whether it is the industrial sector or the hospitality sector, this amazing customer support tool sure has a crucial role to play. Let’s talk about live chat support for the hotel websites today.
What’s the first thing you encounter when you enter a hotel?
The reception, right?
Continue reading “Here’s why your hotel website should definitely offer a live chat support”
What exactly is meant by a proactive customer support?
Let us explain it in the simplest possible way- In a typical situation, customer queries are addressed when they arise. Though an instant query resolution would make them happy this reactive approach may not provide you with the desired customer satisfaction level.
Is there a better option?
Well, the answer is- Yes, there is and we call it- proactive customer support.
This type of support means you solve problems before customers have to call you. With a proactive approach, you can solve customer queries even before they become aware of them. Such a customer support can work wonders for your business, provided, you employ the mentioned strategies:
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Businesses today, place so much importance on their customers and why not? After all, it’s because of and for the customers that a business exists. That’s the reason numerous attempts are made to assist the customers whenever they need help. However, just providing a number of different customer service channels to the customers is not enough. Businesses should further adjust the expectations associated with these always-on, instant channels. This can effectively be done using chatbots.
Continue reading “Chatbots for banking: The perfect blend for a 100% customer satisfaction!”
It won’t be wrong to say that people love to get problems solved fast. Receiving an immediate response to their query or issue is a huge confidence booster for them. An efficient live chat software for is one of the many ways a business can do that.
Continue reading “Live chat for sales: Here’s how you should be using it for boosting profits!”
A business cannot exist without its customers, and this is why companies are focusing on how to win new customers and perhaps more importantly, retain existing ones. Providing an exceptional customer experience is important to the success of any business. Hence, inculcating such strategies that can help improve the efficacy of customer service can prove to be highly beneficial. Have a look at some of these customer experience strategies and leverage these to gain customer satisfaction and loyalty:
Continue reading “Want to enhance the customer experience? Here’s your ultimate guide!”
Today, customers are smarter, more impatient and quick enough in making decisions. One such example is their preference of a live chat support over other support channels.
Now, the question is – Why do customers prefer online chat services over email and phone?
Well, in order to find an answer to this question, you’ll have to read on.
Continue reading “Ever wondered why customers prefer live chat over any other support?”
Customer segmentation refers to the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing. These groups include age, gender, interests, location, buying patterns and more. When used appropriately, customer segmentation can provide a number of benefits to your business:
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Amazon India, one of the largest and most popular online retailer in the country, has lately taken its customer support a level further. Just like any other online shopping store, Amazon too aims at setting the bar high in terms of customer satisfaction. In an attempt to do so it has recently been asking its customers to upload their Aadhaar number to its website to track down lost packages.
Continue reading “Is Amazon India taking “exceptional customer support” way too seriously?”
In today’s competitive era, every business, no matter big or small, should employ strategies to make the most out of the lucrative market. Businesses should strive hard to stand out and beat not just the ones in their industry, but all the others, that are calling on their prospects and customers, as they are also competing for their time, attention, and money. Here are numerous ways to be unique in the market:
Continue reading “The art of standing out from the crowd that every business should master!”
Customer lifetime value (CLV) is a prediction of the net profit attributed to the entire future relationship of a business with a customer. The prediction model can have varying levels of sophistication and accuracy.
Continue reading “Customer lifetime value: How important is it for your business?”
Let’s consider a scenario, where you have established a great sales platform. All your beautifully displayed products and services provoke the customer’s passion and interests. The platform thus established, is performing except for one concern, that you are losing your customers due to cart abandonment. This is a matter of concern as your customers just could not all go to the last step of purchasing your products despite you displaying an excellent performance and having a high traffic of consumers.
Continue reading “Chat invitations: All you need to decrease shopping cart abandonment”
Conversion marketing refers to the act of converting site visitors into paying customers. It further refers to tactics that encourage customers to take a specific action, “converting” a person browsing your website into a purchaser of your product or service. In terms of online marketing, this involves not only the sales pitch but also the website design and layout, as well as special actions.
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Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website who take any desired action on a web page.
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Humans tend to develop certain habits throughout their lifetime. The habits inculcated may depend upon the environment one is surrounded with. A workplace is one such environment that causes an individual to inculcate a number of habits. When it comes to customer support, these habits may have an adverse impact in the long run.
Continue reading “Customer support habits that your team should be following religiously!”
Previously customers expected to receive service from an organization on the channel of their choice. Thus companies employed multi-channel customer service technique which made use of voice, email, SMS/text, web, mobile or social media. Omnichannel customer service takes the multi-channel customer service to the next level as it integrates channels to provide a consistent experience.
Continue reading “Omnichannel customer service: Tips to multiply the benefits it provides!”
A high-touch customer service can be regarded as an advanced version of the traditional approach. In this kind of approach, the basic aim is to anticipate what questions or issues callers will have at different instants of time.
Simply put, high-touch customer service is a category of contact center interaction that requires human interaction. Some contact centers train specific agents to deal with high-value customers and complex problems in order to achieve maximum customer satisfaction.
Let’s see how you can create an exceptional high-touch customer service and experience:
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Growth hacking refers to the process of rapid experimentation across marketing channels and product development to identify the most efficacious ways to grow a business. It is basically a set of both conventional and unconventional marketing experiments that lead to the growth of a business. Growth hacking aims at building a self-sustaining marketing machine that reaches a large number of target customers by itself and, continues to expand. In order to benefit from this amazing process, businesses need to employ the best growth hacking strategies. Let’s have a look at the best strategies for expanding your business:
Continue reading “Growth hacking: The best strategies to help you stand out from the crowd!”