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Here’s how your inbound marketing endeavors get a boost with live chat!

Inbound marketing

Inbound marketing is all about garnering the attention of the website visitors through content creation. That’s done through quality and informative niche-specific content before they even think of availing a business’s services.

The inbound marketers today are well aware of the fact that there’s an abundance of information. They also know that there’s a lack of attention and patience. That’s what encourages them to intensify their marketing endeavors.

As a matter of fact, of all the methods employed in making the most out of inbound marketing, live chat remains an unrivaled one.

Wondering what makes us say that? Read on.

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Lead generation myths: Have you already fallen a prey to any of them?

Lead generation myths

Lead generation myths! Yes! they do prevail.

In an attempt to make the most out of the lucrative market, businesses often tend to follow the age-old practices that are said to be tried and tested in their niche. What they fail to understand is the reality.

Lead generation is one of the most important aspects of any business. The process is so popular that it has a number of myths related to it. Wisdom lies in identifying them and employing the genuine and effective strategies.

Let’s make it easy for you. Here are the top lead generation myths, demystified for you!

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Customer journey maps : Reasons why they may be rendered useless!

Customer journey maps

Customer journey maps are crucial for customer success and customer experience management. Journey mapping is a necessity for nurturing and satisfying customers in today’s era!

A customer-centric approach is what makes the businesses stand out from the crowd today. Customer journey mapping here is inevitable. However, if not done right, it may simply backfire! Here’s all that doesn’t let you make the most out of customer journey mapping:

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Top communication channels your business needs to be present on today!

Customer feedback survey

It’s a no-brainer that a business needs to filter what it communicates to its customers. There’s something more important than this. Any idea what that is? Well, its the communication channels that it uses to engage with its customers. Just like it’s important to know what to convey, it’s equally important to know where to convey it.

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Ever tried chatbots to ramp up your customer service standards?

Chatbots

Chatbots for customer service- yet another intervention of technology in real life.

When you own a business and have a huge customer base to serve, you are under constant pressure to keep all your customers happy. Keeping abreast with the latest trends in customer service, employing strategies to improve the customer experience and making endless efforts to gain more and more satisfied customers is what every business aims for.

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Customer data: How it helps take your customer support a step further!

Customer data

What’s the need to collect customer data? How would these piles of information help you?

The answer is- ‘Customer data is no less than a gold mine.’ Whether you collect this valuable customer data through forms or social media pages or a live chat service, either way, it serves as a powerful resource to enhance your customer service.

What makes us say that? Read on to know.

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That’s how you beat your competitors in customer service

Beating your competition in customer service

Do you know what’s the best way to stand out from the crowd? Ever wondered what works the best when trying to stay ahead of the competition?

Well! The answer lies in the following three words- ‘Beat your competition’!

Be it a business or education or customer service, the statement applies to all. The best way to be a clear winner- you have to beat all those competing with you.

When it comes to customer service, there’s a lot you can do to beat your competition. Read on to know.

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The best tools to turn your live chat agents into grammar nerds right away!

Writing tools for live chat agents

Live chat agents have to be fast, patient, versatile, flexible, knowledgeable and what not! Above all, they need to be accurate in every response they send to the customers seeking query resolution.

Wondering why?

Suppose you have an issue with a company’s product and you reach out to the support team through live chat. How would you feel if you receive responses full of typos? Won’t it just spoil your already spoilt mood further?

That’s why it’s important that special attention is paid to the emails and the chat responses sent to the customers. This is necessary not only for a business’s reputation but also for ensuring customer satisfaction.

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Customer service fails: Things that lead to dissatisfied customers

Customer service fails

Customer service fails– something that every business may face at some point in time or the other.

Why?

Well! Obviously, they are not doing the needful. Customer service fails eventually lead to dissatisfied customers and the reason for this may be anything from bad employee choices to neglecting customer efforts!

Here are some of the reasons that otherwise go unattended but may actually be contributing to your business’s customer service failure.

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How AI benefits the lead generation process for any business

AI

Lead generation is a necessity in the business domain and with the advent of artificial intelligence, it has gotten easier in the recent years. AI has the tendency to outperform humans due to the unmatched qualities of the machines and technology. It has a lot to offer to businesses leveraging AI for lead generation. Here’s all that it can do:

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Scaling customer support: See how it’s done the right way!

Scaling customer support

Scaling customer support- why do you even need to?

Well, that becomes inevitable when your startup finally starts blossoming into a full-fledged business and your customer base grows. This not only leads to an increased demand for your products and services but also the customer queries.

This calls for employ strategies to adapt to all these changes. Here’s how you can do that:

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Negative customer reviews: Know how you can handle them efficiently!

Negative customer reviews

When you own a business, you have people talking about it. Just like you may have a lot of appreciation, you may also get numerous negative customer reviews. Where positive social proofs may make your business while the negative reviews may just wreck havoc!

However, you need not panic when you see such reviews on your website or a social platform. You should instead look at it as an opportunity for making improvements in your business. Stay calm and try out the best strategies to tackle such negative social proofs.

Here’s all that you can try.

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Exceptional customer service: Here’s how you can go that extra mile!

Exceptional customer service

What’s an exceptional customer service? 

It’s that smile on your customer’s face when he/ she receives what he actually asked for. It’s all about those brand mentions that your happy customers willingly make on social platforms. It’s the WOM that drives in new customers.

In other words, when you go that extra mile for your customers, they obviously feel valued and wish to appreciate your efforts. And they do it through brand loyalty, WOM marketing and so on.

But how do you push your limits to make all that happen? Read on to know.

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Customer complaints: Not a bane but a blessing in disguise!

Customer complaints

No matter how hard you try, customer complaints are inevitable. They are a part of every business. The success of any business, no matter what scale, depends upon the attitude towards those complaints.

Customer complaints when looked at in a positive way can actually be a motivational source. They can actually help your business grow.

Not quite convinced? Let’s have a look at what all these complaints can provide you with.

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Buyer personas: Are you creating them the right way?

Buyer personas

The way customers buy is no more the same. Customers today are smarter than ever. It’s imperative that businesses keep abreast with customers’ interests and buying methodologies. That’s what buyer personas help with.

But wait! Is it that easy to create these personas?

Not at all! In fact, the process is prone to a number of mistakes that are rather considered to be good practices. Here are some of the most common mistakes that render these personas less effective.

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Finding your customers: All that it takes to reach out to your prospects!

Tips to find customers

Nothing comes easy! Especially when it’s about businesses, customers, sales, and profits, you have to give a little to get a lot.

When you own a business, you just can’t sit back and relax if you have acquired enough customers. The uncertainty of this domain can wreak havoc on your business anytime, anywhere! That’s because customers today are fast enough to change their choices and decisions based on the type of experiences they have with businesses.

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Hiring live chat agents: The best tips and tricks to do it the right way!

Live chat agents

Hiring live chat agents is so simple!

Do you feel the same?

If yes, then you are mistaken! Choosing a live chat agent for your company is not just putting a candidate through a writing test and a typing test. It’s a lot more than that!

That’s because your live chat agents represent your business. The way they interact with your customers, assist in query resolution, guide them through the purchase process, clarify their doubts and help in making decisions determines how customers perceive your business!

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