Let’s consider a scenario, where you have established a great sales platform. All your beautifully displayed products and services provoke the customer’s passion and interests. The platform thus established, is performing except for one concern, that you are losing your customers due to cart abandonment. This is a matter of concern as your customers just could not all go to the last step of purchasing your products despite you displaying an excellent performance and having a high traffic of consumers.
This calls for an efficacious strategy so as to decrease shopping cart abandonment. And nothing can be a better solution than live chat! With live chat at your website, it will be relatively easy to guide your customers and move them down the sales funnel. It is one of the most viable means. Providing a chat invitation at the right instant of time can help you curb card abandonment to a large extent. However, chat invitations differ in timing and use.
Chat invitations are categorized as follows:
Welcome chat invitations:
Welcome chat invitations are initiated when your potential customers visit your business site. These messages are more of a warm welcome and give the customers a friendly gesture, thus, reducing any chances of cart abandonment.
Any difficulties chat invitations:
There are cases when particular pages experience a major bounce or cart abandonment of the cart during the checkout stage.The possible reasons for this may be complex or secure payment methods or unsure delivery means. That’s where these chat invitations play an important role. These invitations confirm an interaction with a live chat agent at your website in real time, verifying all the problems by giving the fastest possible resolutions.
Need any help chat invitations:
These chat invites help track the customers’ journey. When the customers reach a certain level of cart value, the company initiates these chat invitations. The ‘Need any help’ chat invites help to deliver the customers more specific details about the product and services.
The basic intention of live chat invitations is always to give the customers visiting your site a relevant guidance. It further aims at assisting them through the entire purchasing process, thus, curbing cart abandonment and increasing customer satisfaction.