What exactly is personalization? It is when a company carries out a thorough research so as to dig deeper into customer behavior and interests. Thereafter, the products and services are tailored as per their interests so as to boost satisfaction level. When it comes to email marketing, personalization can actually make it successful by increasing the open rate. Let’s have a look at the best tips for email personalization:
Leverage customer personas:
Personas refer to the fictional, generalized representations of ideal customers. These personas are built by using a multitude of data and are helpful in internalizing the ideal customer, businesses wish to attract. Thereafter the businesses can actually decide how to target their audience.
Improve your sign up forms:
Asking for the relevant information in the sign-up forms can actually help improve email marketing to a very large extent. So, it is advisable to ask for name, gender, and particular interests when someone signs up for an email list.
Make use of CRM:
As a matter of fact, businesses can leverage their CRM software to gather additional information prospects. Also, with most of the people using social media today, it becomes very easy to dig deeper into their interests. This can help send more precisely personalized emails.
Segment:
Once you’ve gathered the required information, segment the customers on the basis of different factors. These factors may vary from geography to company size to interests. Now, you are free to insert offers for the people using dynamic content fields.
Go a step further:
Going a step further here means personalizing your business along with your emails. In order to do that you need to make your business more informal and personal. In other words, using conversational tones, pronouns etc. lend a human touch to the emails and improve the open rates.