There is no need to be a marketing expert to know that a quality customer service plays a huge role in your business. The customer are the ones who spread a good word about you and also helps you to grow your customer base.

The e commerce websites are adding live chat support in order to provide real time answers to the customers question rather than making them leave their websites. Real time chatting with the customers make your customers rely on you which helps in building customers trust their confidence and even long term relationships. These customers turn into your loyal customers which not only augment your business but also helps to improve your conversion rates. It has been sen that among 68% who have been indulged in live chat 63% prefer getting back to a website for making purchases with live chat support.

Live chat increases sales and conversions too. Having interacting with a real live person through a purchase adds confidence and the customers tend to spend more on sites that employ live chat than those who don’t use live chat. Live chat leads to a higher order values as live chat results satisfied customers which are to make more purchases and add to the shopping cart.

The agents can also interact with the customers making them aware of more items or commodity which may be matching their interests. They can also be enlightened on the deals. Discounts and offers which may be available at that time.

Thus live chat increases your sales an has been proven also with the help of multiple studies that live chat can bring a 20% increase in conversion rates.

So if you are not having the powerful widget just remember you are missing the potential sales.

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