If you are thoughtful about putting live chat to work on site, for lead generation, enhancing conversions and customer service, than live chat has to go beyond click to chat. It is witnesses that the apical amount of engagement with website visitors come from proactive chat rather than reactive.
If you are incorporating proactive greetings that means there are 10 times higher chat than using reactive alone.
And the more the chat, the more you are engaging with the visitors, the more the probability of helping them and/or generating them into lead or sale.
Reactive chat is supposed to be a simple button, which waits for the customer to be found out in case they are in a fix. But proactive is not the same!
Proactive chat looks at engaging visitors on their behavior. It solely depend on the users action and it is initiated by the business chat agents rather than the visitor initiating the chat. With proactive chat, the chat agent can detect the client’s problem as it happens and offer help and direct the customer to the desired solution or sales.
Proactive prompts need to be carefully formatted so that the right audience are targeted at the right times. It offers high engagement and if they are aimed they can put that engagement to use.
There are simple few generic proactive which are used for a variety of audience. Geo-location offers a local greeting to visitors based on the users location. The number of visits simply means that you can welcome a returning customer. Then there is time on page which means that you can catch the attention of someone who is at a particular page for quite a time being.
With proactive live chat prompts you can make your business stand out from your competitors.
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