1. Corporate literature:
You should know how to create efficacious professional brochures and fliers that effortlessly sell for you by educating your prospects about the benefits you offer. These brochures and fliers should be capable of addressing their questions and their needs for your product or service. Basically, your brochures and fliers should help boost lead generation and bring in as much profit as possible.
2. Podcasting:
Podcasting is a concoction of ‘broadcasting’ and ‘i-pod’. It is a form of audio broadcasting on the Internet. The reason it became linked with the iPod in the name was that people download the broadcasts (audio shows) to listen to mostly on their iPods.
It is a medium for businesses to globally distribute their ideas and create a following of like-minded fans. It is beneficial for industries such as journalism, education, and entertainment allowing anyone to freely create and distribute news and media as it helps in an enormous lead generation in the long run.
3. Premiums, gifts and offers:
The Lead generation offers, gifts and premiums are irresistible bribes that give a piece of valuable information to the sales prospects in exchange for their contact information. These are positioned on the landing pages of websites.
4. Profits on the back end:
If most of your sales and profits occur when customers repeat purchase from you again and again, you should make it a point that you are doing everything possible to motivate as many customers as you can to make their initial buying decision as quickly and easily as possible. Making it easy and enticing for the customer to start doing business with you by adding extra incentives or by making your initial sale at break-even or a small loss, means that you will benefit sooner rather than later from all the repeat business.
5. Experiential marketing:
This is a marketing strategy that directly engages consumers and encourages them to participate in brand development. Experiential marketers believe that consumers should be actively involved in the production and co-creation of marketing programs.
These are the major lead generation strategies that will boost up your sales in the long run.