Providing a live chat feature on your website is the best thing you can do for your customers. It not only ensures an exceptional customer experience but also offers a number of benefits to the business. Automation of lead generation process is one of those benefits. Read on to know how live chat does that:
Proactive chat invitations:
This highly efficacious feature of the live chat software is meant to reach out to customers just when they have a question about a product or service. It eliminates the chances of a user seeking assistance. Using proactive chat a support agent can initiate a chat with the user so as to provide the required assistance and query resolution.
Boosted page rank:
When it comes to customer engagement, live chat is an efficient and affordable method of doing so. Having a chat window on the website helps keep the visitors longer on the website. Since the major search engines consider time (spent by the users on a web page) as a ranking factor so, live chat actually helps improve the website rank over time. This further means widened and more traffic on the site, hence increasing the chances of lead generation.
Social chat links:
With social media being extremely popular today, a majority of the consumers of a brand can be found on social platforms. Providing chat links on these social media platforms simplify user interaction. These links actually enable the potential customers to initiate a chat straight from social media. Apart from the social platforms, these chat links can also be added to email signatures so as to facilitate lead generation.
Enhanced lead generation strategies:
A live chat software is packed with features like metrics tracking, transcript recording and storing. The recorded transcripts help dive deep into all the interactions so as to understand the customers thoroughly. Also, the metrics tracking feature helps gain valuable insights into all the areas of the business and make more effective lead generation strategies.
Today, live chat is one of the most powerful tools for enhancing customer service. Why not make the most out of it?