You really don’t have to go in depth or be a marketing expert just to know a simple fact that “quality customer service ” plays a critical role in business. Even a 15 year old lad knows that. So guys its high time you understand that its your customers who if happy and charmed by your services , will be spreading a good word about you which helps to grow your customer base.
Live chat is such a tool which enhances the customers entire experience on your website. It has also been witnessed that live chat brings a 20%+ increase in conversion sales.
The implementation of live chat is also cost effective and simple. It also provides with instant response. However the entire satisfaction of your customer basically depends on the live chat representative with whom you prospective customer is interacting.
The live chat agents are properly trained, and provided with insightful knowledge about your products. They can thus help the client with the additional purchases by giving them a word of wisdom of other products that may match the customers interest. They can also inform the customer about the on going sales and offer discounts, to customers who are reluctant to make purchases thus making the offer enticing.
Customers who are satisfied and happy are statistically seen to switch less as they are more content. There is another advantage with such customer and that is they are less price sensitive. They feel taken care of and hence are less concerned about what they are paying.
According to a study, it is reveled that 63% customers who have experienced live chat tend to come back rather than those who haven’t used live chat.
It is also seen that regular and loyal customers tend to make more purchases and are less expensive to maintain as they are familiar with your business and the processes behind it.
So live chat helps you in customer retention and makes customer simply love you and of course your business!
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