According to a recent report, it has been witnessed that there is a significant growth of live chat across the US and UK and there are more than 65% of American online shoppers who have been engaged in live chat than as compared to 50.4% in the previous years. However the statistics is a bit low in UK but is still on hike!
Even according to another survey BoldChat, it was found that in the US itself 21% of online shoppers prefer live chat which is miles ahead of social media which is 2%.
What is the key factor that makes live chat so enticing?
Here time is the key factor to the chat fans which makes it so captivating.
There were 79% of people who said that they would prefer live chat because they get their questions answered quickly and 46% agreed that it was the most efficient and the best way of communication.
Even it was also marked that the proactive invitations to live chat were also appreciated, with 66% being either ‘receptive’ or ‘appreciative’ of the customer support team making the first move.
Bold chat also looked at the perks that would motivate the visitors to become engaged with live chat. 57% of the visitors said that it can be a proactive invitation which can help while 80% agreed that something enticing like free shipping would strongly draw the visitor to live chat there and then.
Live chat seems to be more appealing to the web users when it comes to seeking particular information for a specific product or services.
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