The very basic factor which is making live chat popular among customers is its on- demand support. Live chat at your website is there to support your customers with their concerns and queries round the clock, that is 24/7.
The customers at your website want to interact with you the moment they encounter a problem, and that can also be odd hours for business. It usually happens at outside normal working hours. But if you are including live chat in your existing CRM, then you are sure to reduce the response time and backlogged requests and at the same time boost customer satisfaction.
Live chat also adds to customer privacy as they can interact with your customer executives right from their systems which makes the clients and visitors too to open up easily with their queries.
At times there are people who do not want to share their personal details like email id or telephone numbers as they do not want their email id to be added to some purchasing list which will be continually bothering them to pitch products.
With live chat you also reduce handsome costs, and it could be very well said that live chat is cost effective.
When you are calling customer support hotlines, they cost you, especially when you are put on hold for extensive periods of time. But with live chat, from the customers perspective, it is absolutely free. In this way no negative feelings are exacerbated and your agents are treated in a better calm and respectful manner.
Well live chat is a win-win situation for both the business and the customers.
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