There are number of manners in which the customer support agents, marketing department and the sales team are utilizing live chat to make the customers happy, hike online sales, conversions and reduce service costs.
One of the benefits with live chat is that it can make a difference, a marked decrease in the service costs while supporting the online customers. The set up and implementation of live chat is seamless and hassle free job. A simple straight forward solution can be implemented in a single day and one which is fully customized and integrated with your existing CRM or your eCommerce platform supporting proactive rules may take 10-20 days to start up in a full fledged manner.
However both are quick and the reduced time of set up helps in keeping the budget low and also the technical time happy.
The average cost per interaction for live chat is quite low than other alternative methods like phone or email support. With live chat you also see a decisive reduction in man power. Because of quicker response, the agents spend less time per interaction and hence each interaction takes up less of the agents time which eradicates the demand of extra agents.
Also with live chat, the agent can support multiple customers at the same time and this is very cheap than phone support where a agent can support only one customer at one time.
Live chat has impacted the customer service and you can see a prominent reduction of calls coming in the call center as the customers are preferring live chat over dialing your business for their queries.
So what are you waiting for? Get live chat icon at your site!
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