What is the main objective of creating a brand and carrying out related campaigns? The answer is simple: to enable your target audience to recognize and remember your products easily, build trust, strengthen customer relationships and eventually boost up the sales like never before. When it comes to brand promotional campaigns and the promoting media, you need to be wise enough to know what works the best. Here’s a list of the best ways can help gain brand awareness to a larger extent:
Biddable media:
Biddable media refers to any media that is bought through real-time bidding. It involves the usage of a platform provided by the third party, where all advertisers bid against each other for impressions. The advertiser who wins gets the chance to show the ad. Biddable media works the best with the ever-evolving platform, search algorithms, and increasing marketplace competition. Hence it effectively helps drive brand awareness and huge ROI.
Social media:
A majority of the population actively uses social media today. Social media platforms such as Facebook, Instagram, and Pinterest can help make your brand appear approachable and more engaging. You can actually leverage social media to raise your brand’s profile and speak directly to your targeted audience. You can hence use it to gain valuable insights about them and live up to their expectations.
PR campaign:
As a matter of fact, the editorial has more credibility. It is more like a free version of advertising that is capable of convincing potential new customers to get to know your brand. All that you need to do is come up with a newsworthy angle depending upon whether your target is local or national media, print, TV etc.
Infographics:
This is yet another effective way of increasing brand awareness. Infographics enable you to display interesting marketing data and statistics in a colorful and interesting manner.
Video marketing:
With a majority of the population having an access to social media today, there is a possibility that your target audience is at least occasionally watching videos online. Also, social networks are giving more prominence to video as a format on their platforms. So, having great video content for your brand means acquiring an audience that wants to watch it through these platforms.