Suppose you are traveling in a metro. You are sitting on a seat, earphones plugged into your ears and listening to your favorite band. Look around. What do you see?
Well, a normal view today would probably be people totally into their smartphones, isn’t it?
Well, that’s how it is! People today, just love their smartphones. So, do the marketers! That’s because, those mobile devices open a hell lot of opportunities for them to reach out to you, entice you with a number of offers and convince you to convert into customers!
In other words, mobile lead generation is the newest and the most loved way of acquiring new leads for the marketers worldwide. However, it takes just the right tips and tricks to get the expected results. Here are the coolest ones that can help a business make the most out of its lead generation efforts.
Identify and reach out to your ideal target audience:
As a matter of fact, the mobile devices that people carry along with them are more accurate in reporting user data than their desktop counterparts. They can let the marketers know everything about a user based on the usage of apps and mobile browsers.
Thereafter, the marketers can process the garnered data so as to identify the ideal target audience. All the lead generation efforts can then be targeted towards this right kind of audience thus making the marketing campaigns simpler and more cost-effective.
Trim the field forms:
I have two reasons to explain this trick.
Firstly, the screen size of mobile devices is much smaller as compared to their desktop counterparts. So, long forms are only going to trouble the users as they’ll have to scroll, scroll and scroll.
Secondly, visitors on mobile devices are less willing to fill out a form. That may simply be due to the fact that they are on a go or too busy to fill out a lengthy form. So, if you put up a form with additional fields, you are more likely to experience a larger drop in conversions.
So, it’s advisable that you cut short your form fields and ask only for the necessary information. Remember, the less the form fields, the higher the chances of a conversion.
Be careful with the usage of CTA buttons:
Everything from the design to the placement of your CTA buttons plays a crucial role in your mobile lead generation. So, it’s imperative that you be mindful of their appearance on different devices.
When you create CTAs for a desktop device, you can experiment with all those visually heavy designs. But you’re doing it for a mobile device, so, you’ve got to keep it simple and readable.
Optimize your content for a mobile lead generation:
When creating content for mobile, always remember that the mobile users read the content in a much different way.
The reason?
The screen size is small and they are probably multitasking. So, it’s imperative that you prioritize your content accordingly. In order to make the most out of your mobile lead generation, you need to monitor what info mobile visitors are accessing. You can then assess this info to identify which user flows to promote. It can further be used to allow your visitors to be more efficient in finding info and converting on your site.
Make use of rich media mobile display campaigns:
Mobile display campaign is yet another means of laying out a fruitful mobile lead generation strategy.
You can make the most out of these campaigns using polls, surveys, quizzes, puzzles, 360-degree product views and more. The basic idea is to keep people engaged with your mobile display campaign.
Making use of mobile display campaigns can help enhance the user experience and eventually boost your lead generation efforts.
To conclude, the marketers don’t really need to re-design their entire lead generation strategies for mobile. All they need to do is modify their marketing slightly so as to bring more leads to business through mobile devices!