Live chat has the amazing ability to provide exceptional customer service to its customers. Customers are seen to report high level of customer satisfaction with live chat and live chat has also become the most preferred means of awesome customer support.
Live chat is there at your website not only to help your customers but also it comes with tons of benefits, including increased conversions and repeat sales.
Live chat is reactive and proactive too. With reactive live chat, the chat button is there at the site and the customer can chat with the companies representative, when they feel the need so, by simply clicking the chat button.
That means for reactive live chat the client or the visitor has to take the initiation for communicating with the live chat agent.
However in proactive live chat the agent has the freedom to get in touch with the customer representatives and cross sell as well as up sell. The agent can make the customer or the visitor aware of the discounts or sales if going on. It can also introduce more products and services which might match the customers need or taste and of which the customer might be unaware of.
Other from increasing conversions, live chat also gathers important and relevant customer data which helps the business to formulate their strategies according to the relevancy of the data collected. This helps them to plan out their marketing campaigns effectively and serve the customers in a better way.
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