When it comes to small businesses, SMS marketing is the most cost-effective way to increase sales especially in a marketing environment dominated by big business. This is because of its immediacy as it is a form of direct marketing. It works wonder for your business, from retaining the present customers to acquiring new ones, it has the potential to do it all. Read on to know what all it can do for your business.
Provides a way of word of mouth marketing:
As you all know, word of mouth is the most powerful form of marketing today and marketing messages help promote it through instant communication. You can leverage SMS marketing to not only engage your existing customers but also to acquire new ones. When you provide something of value to your customers, they tend to spread the word to family, friends, and colleagues, hence, providing credibility and wider exposure to your business.
SMS marketing has an insanely high open rate:
Studies have proved that SMS has an insanely high opening rate when compared to email marketing, This is due to the fact that almost every SMS sent is opened (and read), whereas only a fraction of emails sent is read.
Provides an instant communication:
According to a report, text messages take seven seconds to send and deliver, on average. Also, with a majority of the population using mobile devices today, users have their devices with them most of the time, hence resulting in a high opening rate (as mentioned above).
SMS marketing is cost-efficient:
As a matter of fact, SMS marketing is an inexpensive method of communication when compared to the traditional marketing. Also, it helps to cut on your marketing costs further by promoting WOM.
SMS marketing is reliable and makes your business reliable too:
Your emails may have to battle against spams or email filters but that’s not the case with SMS. There aren’t any barriers in the case of marketing messages. Moreover, they have the potential to provide a direct connection to your customer base than any other marketing strategy.