Customer pain points in a purchase journey are inevitable! The success lies in eradicating them in the best possible manner. This would first require the identification of these pain points and the best sources to dig them out are:
Customer feedback:
A feedback is something that helps voice customer opinions. So allowing your customers to provide feedback is one of the best ways to know customer pain points. Post chat surveys, live chat, online feedback forms, social media live chat etc. help them to reach out to you and tell what troubles they are facing.
Social media platforms:
Users today, turn to social media to express their joys or griefs. Whether they have a positive or a negative experience with your company, they are keen to share it with their social connections. Active social media listening is the key to gain insights into the leaky points in the business.
Niche-specific forums:
High traffic forums related to your niche can also be a great source for identifying customer pain points. All you need to do is, visit a high-traffic forum about your industry and have a look at ‘Hot Threads’ or ‘Most Popular’ section. Take a sneak peek into what’s troubling your customers.
Competitor’s FAQ page:
Your competitor’s audience is your target audience as well. So obviously, it’s not just your competitors who should work on eradicating their pain points. You too hold an equal share of responsibility. But for that, you first need to figure out those hidden pain points. So, where do you get them? Yes! Of course, on your competitor’s FAQ page!
Market research:
Conducting a market research provides you a great opportunity to shoot the desired open-end questions at your customers. The responses that you get will surely elicit the required information from the customers.
Keyword research:
A keyword research not only helps in putting up great content and ranking your website higher in the SERPs. It is a great source of knowing customer pain points as well. What people search for, using the search engines is probably something that relates to their concerns. So, learning what people are searching for, helps know the regions of the acute pain being caused due to the weak areas of business.
Once you leverage all these sources to know the customer pain points, you can easily simplify the sales and marketing process and head towards providing a compelling solution.